Lead - Offline Partnerships & Cross-Sell

Paytm; Dadri; On-site; INR 350,000 - 600,000; Full time

Job summary

Paytm seeks a General Manager to drive cross-sell initiatives by partnering with offline business teams across multiple locations. The role requires extensive travel, strong coordination with senior field leaders, and an entrepreneurial mindset to execute quickly with structured feedback loops and MIS-driven decisions.

The GM will own cross-sell playbooks, translate field insights for product and operations, and build robust Excel-based dashboards to monitor location- and leader-level

Qualifications

• Strong Excel skills with MIS creation, dashboards and analysis.
• Ability to build and interpret dashboards for cross-sell metrics.
• Structured thinking to translate field inputs into business insights.
• Clear, concise communication with senior leadership and field teams.
• Experience presenting insights and recommendations to executives.

Responsibilities

• Own cross-sell initiatives for offline teams across regions.
• Travel extensively to work with regional and city heads and align on targets.
• Ensure consistent execution of cross-sell programs across locations.
• Drive adoption of new products through offline channels and identify scaling opportunities.
• Build cross-sell playbooks with central teams and field learnings.
• Gather structured feedback from frontline teams and leaders.
• Translate on-ground feedback into actionable inputs for product and operations teams.
• Build Excel-based MIS dashboards for cross-sell performance and location metrics.
• Ensure data accuracy and timely business reviews.
• Use MIS insights to drive accountability and course correction.
• Collaborate with senior offline leaders, product, operations, and analytics teams.
• Influence and align multiple stakeholders across functions.

Skills

Excel/MIS

Dashboards

Structured thinking

Clear communication

Insights presentation

Job description

Base Location: Noida (Extensive Pan-India Travel Required)

Role Overview

We are looking for a high-ownership, execution-first General Manager to drive cross-sell initiatives by working closely with offline business teams and partners across locations. This role is critical in bridging central product and business teams with on-ground leaders, ensuring rapid execution, structured feedback loops, and strong MIS-driven decision making. The role demands significant travel, deep coordination with senior field leaders, and the ability to operate with an entrepreneurial mindset in ambiguous, fast-moving environments.

Key Responsibilities

• Act as the single-point owner for driving cross-sell initiatives through offline teams across regions
• Travel extensively across cities to work with regional and city heads, align on targets, incentives, and execution plans, and resolve on-ground bottlenecks in real time
• Ensure consistent execution of cross-sell programs across all locations
• Drive adoption of new products through offline channels and identify high-potential locations and teams for scaling
• Build and refine cross-sell playbooks in collaboration with central teams based on field learnings
• Act as the voice of the field by gathering structured feedback from frontline teams and leaders
• Translate qualitative on-ground feedback into clear, actionable inputs for product, operations, and leadership teams
• Build and own robust Excel-based MIS dashboards covering cross-sell performance, location-wise metrics, leader-wise performance, and funnel conversion
• Ensure data accuracy, reporting discipline, and timely business reviews
• Use MIS and insights to drive accountability and course correction
• Work closely with senior offline leaders, product, operations, and analytics teams
• Influence without authority and drive alignment across multiple stakeholders

Candidate Profile

Experience

• 8–14 years of overall experience (flexible for exceptional candidates)
• Strong exposure to field-led or offline businesses with multi-location operations
• Prior experience in startups, founder’s office roles, early-stage ventures, or P&L ownership is strongly preferred

Mindset & Traits

• Entrepreneurial mindset with strong ownership orientation
• High hunger to grow and visible career ambition
• Comfortable with ambiguity, travel, and on-ground problem solving
• High energy, resilience, and strong bias for action
• Excellent relationship-building skills with senior leaders and field teams

Skills

• Strong Excel skills including MIS creation, dashboards, and analysis
• Structured thinking and clear communication
• Ability to convert unstructured field inputs into actionable business insights
• Comfortable presenting insights and recommendations to senior leadership

What Success Looks Like (12–18 Months)

• Cross-sell becomes a scaled, repeatable growth engine through offline teams
• Clear ownership, execution playbooks, and MIS established across locations
• Strong trust and working relationships built with regional and city leaders
• Field feedback consistently influencing product and business decisions

Why This Role

• High-impact, high-visibility role working closely with leadership
• Opportunity to shape and scale offline × digital cross-sell at a national level
• Ideal for candidates seeking real ownership rather than a desk-bound GM role