Lead IT

Ashirvad Pipes; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Ashirvad Pipes seeks a Manager GTM Applications to own CRM, Loyalty, and DMS applications across the GTM stack. You will partner with Sales, Marketing, Channel, and Customer Experience to drive digital transformation and optimize business processes.

You will lead cross-functional teams, manage vendor relations, and ensure secure, scalable deployments that enable data-driven decision making and improved customer engagement.

Qualifications

• Experience managing Sales, Marketing, Channel, or Customer Engagement applications.
• Strong understanding of distributor-led business models and GTM processes.
• Proven track record of delivering enterprise application projects and managing vendors.
• Experience in Manufacturing, Building Materials, Consumer Goods, or Distribution-driven industries.

Responsibilities

• Own the end to end lifecycle of CRM, Loyalty, and DMS applications.
• Define and execute the application roadmap aligned with business objectives.
• Ensure application availability, performance, security, and scalability.
• Drive adoption of digital solutions and data-driven decision making.
• Lead requirement gathering workshops and solution discussions with stakeholders.
• Manage external vendors, implementation partners, and support providers.

Skills

CRM Platforms (Salesforce)

Loyalty Management Solutions

Distributor Management Systems (DMS)

Channel & Customer Management

Tools

Enterprise Application Management

System Integration & APIs

Data Management & Governance

Reporting & Analytics

Cloud Applications

Job description

Please carefully review the position requirements before submitting a potential candidate for consideration.

Role Purpose

The Manager GTM Applications will be responsible for managing and enhancing business-critical Go-To-Market (GTM) applications including CRM, Loyalty Management Platform, and Distributor Management System (DMS). The role will partner with Sales, Marketing, Channel, and Customer Experience teams to drive application strategy, digital transformation, business process optimization, vendor management and operational excellence.

Key Responsibilities

Application Ownership

• Own the end to end lifecycle of CRM, Loyalty, and DMS applications.
• Define and execute the application roadmap aligned with business objectives.
• Ensure application availability, performance, security, and scalability.
• Drive continuous improvement and adoption of digital solutions.

• Understanding of third-party application integrations using APIs, web services, and middleware platforms.

Business Partnership

• Collaborate with Sales, Marketing, Channel Management and Customer Service teams to understand business needs.
• Translate business requirements into scalable technology solutions.
• Lead requirement gathering workshops and solution discussions with stakeholders.
• Act as the primary interface between business users, IT teams, and external partners.

CRM & Loyalty Management

• Manage CRM capabilities supporting customer engagement, lead management, opportunity management and sales automation.
• Drive enhancements to loyalty programs for distributors, dealers, plumbers, contractors, and influencers.
• Support campaign management, customer engagement initiatives, and analytics-driven decision making.
• Monitor and improve user adoption and business effectiveness.

Distributor Management System (DMS)

• Manage DMS solutions supporting order management, secondary sales, inventory visibility, distributor operations, and channel programs.
• Improve sales force effectiveness and channel collaboration through technology solutions.
• Ensure seamless integration with ERP and other enterprise applications.

Project & Vendor Management

• Lead application implementation, upgrade, and enhancement projects.
• Manage external vendors, implementation partners, and support providers.
• Monitor project delivery, service levels, budgets, risks, and timelines.
• Ensure successful UAT, deployment, and post-go-live support.

Data, Analytics & Governance

• Ensure data quality, governance, and compliance across GTM applications.
• Drive reporting, dashboards, KPIs, and business analytics capabilities.
• Support integration of CRM, Loyalty, DMS, ERP, and other enterprise systems.

Key Skills & Competencies

Functional

• CRM Platforms (Salesforce)
• Loyalty Management Solutions
• Distributor Management Systems (DMS)
• Channel & Customer Management Processes

Technical

• Enterprise Application Management
• System Integration & APIs
• Data Management & Governance
• Reporting & Analytics
• Cloud Applications

Leadership

• Stakeholder Management
• Vendor Management
• Project & Program Management
• Business Process Improvement
• Team Leadership & Collaboration

Preferred Experience

• Experience managing Sales, Marketing, Channel, or Customer Engagement applications.
• Strong understanding of distributor-led business models and GTM processes.
• Proven track record of delivering enterprise application projects and managing vendors.
• Experience in Manufacturing, Building Materials, Consumer Goods, or Distribution-driven industries.

For additional details regarding submission eligibility and payment terms, please refer to your contract. Only submissions from agencies with current service contracts in place will be considered.