Lead Generation Specialist

Novac Technology Solutions; Chennai District; On-site; INR 500,000 - 900,000; Full time

Job summary

Novac Technology Solutions Private Limited, a digital transformation and cloud solutions company, seeks a Lead Generation Specialist to drive outbound outreach and build a robust sales pipeline for Digital Lending Solutions.

The role focuses on prospecting NBFCs and fintechs, tailoring value propositions, and researching market dynamics to fuel growth in BFSI segments. Fluency in Hindi and English is required, with willingness to travel as needed.

Qualifications

• 1 to 5 years of Inside Sales / Lead Generation experience in SaaS, Fintech, or Digital Lending Solutions.
• Strong communication and persuasive skills.
• Prior experience in selling to BFSI/ NBFC/ Fintech sectors is preferred.
• Familiarity with CRM tools and sales outreach platforms.
• Self-motivated with a target-driven approach.
• Willingness and ability to travel as needed.
• Fluency in Hindi and English is mandatory.

Responsibilities

• Study our Digital Lending solution in detail and tailor value propositions specific to each target segment (NBFCs & fintechs).
• Identify and prospect potential customers through outbound calls, emails, LinkedIn, and other channels.
• Research target accounts in NBFCs and fintech companies to identify key stakeholders and decision-makers.
• Research and track new players in the lending space to build a dynamic prospect list.
• Maintain and update a competitor intelligence database, mapping their customer base and gaps for conversion.
• Engage with prospects to understand their current solution’s effectiveness and pain points with competitors.
• Qualify leads and schedule discovery calls or product demos for the Sales/Account Executives.
• Collaborate with marketing and sales teams to improve lead qualification strategies and campaign effectiveness.
• Maintain accurate records of lead interactions, statuses, and notes in the CRM system.
• Consistently meet or exceed monthly targets for lead generation and qualified opportunities.
• Stay updated on market trends and competitors to identify new outreach opportunities.

Skills

Lead generation

Outbound calls

CRM platforms

Communication

Travel willingness

Hindi

English

Tools

CRM platforms

Job description

Join one of India's Top 100 Best Companies to Work for, Novac Technology Solutions Private Limited. As a digital transformation and cloud solutions company with strong expertise in Financial Services, Insurance Services, Immersive and Learning solutions, we innovate and create a niche for organizations in an ever-evolving digital landscape

About the Role:

We are looking for an ambitious and dynamic Lead Generation Specialist to generate lead, client outreach, and sales pipeline creation for our Digital Lending Solutions. The candidate will play a critical role in connecting with potential clients, understanding their needs, and positioning our offerings to help them accelerate their digital lending transformation.

Key Responsibilities:

• Study our Digital Lending solution in detail and tailor value propositions specific to each target segment (NBFCs & fintechs).
• Identify and prospect potential customers through outbound calls, emails, LinkedIn, and other channels.
• Research target accounts in NBFCs and fintech companies to identify key stakeholders and decision-makers.
• Research and track new players in the lending space (via RBI, NHB, etc.) to build a dynamic and relevant prospect list.
• Should have SWOT of competitors
• Should have prior knowledge in usage of SEO
• Monitor BFSI events and industry conferences across the country, participate actively to represent Ziva, build brand visibility, and network with key stakeholders
• Should take stall in BFSI events and propagate Ziva
• Maintain and update a competitor intelligence database, mapping their customer base, understanding gaps, and identifying opportunities for conversion
• Engage with prospects to understand their current solution’s effectiveness and identify pain points with competitor offerings.
• To keep track of tenders for digital lending platform
• Qualify leads and schedule discovery calls or product demos for the Sales/Account Executives.
• Collaborate with marketing and sales teams to improve lead qualification strategies and campaign effectiveness.
• Maintain accurate records of lead interactions, statuses, and notes in the CRM system.
• Consistently meet or exceed monthly targets for lead generation and qualified opportunities.
• Stay updated on market trends and competitors to identify new outreach opportunities.

Desired Skills & Experience:

• 1 to 5 years of Inside Sales / Lead Generation experience in SaaS, Fintech, or Digital Lending Solutions.
• Strong communication and persuasive skills.
• Prior experience in selling to BFSI/ NBFC/ Fintech sectors is preferred.
• Familiarity with CRM tools and sales outreach platforms.
• Self-motivated with a target-driven approach.
• Willingness and ability to travel as needed
• Fluency in Hindi and English is mandatory