Lead Generation Executive

BeFiSc; Dadri; On-site; INR 200,000 - 280,000; Full time

Job summary

BeFiSc, a financial data intelligence and risk technology company, is seeking a Lead Generation Executive in Dadri, India to support B2B prospecting and business development. The candidate will identify prospects, build lead lists, and reach out via LinkedIn, email, and calls, while supporting the sales team with qualified opportunities.

The role requires at least 1 year of lead generation experience in B2B, SaaS, FinTech, BFSI, or related sectors, with strong research abilities and disciplined

Qualifications

• Minimum 1 year of lead generation or related sales experience.
• Experience with B2B lead generation and prospecting.
• Familiarity with CRM updates and tracking.
• Strong research, persistence, and target-driven mindset.
• Excellent written and verbal communication.
• Ability to manage daily outreach and follow-ups.

Responsibilities

• Identify and research potential B2B prospects across FinTech and Financial Services segments.
• Build and maintain accurate lead lists using LinkedIn, online research, databases, CRM.
• Reach out to prospects through LinkedIn, email, calling, and other channels.
• Qualify leads based on profile, relevance, requirement, decision-maker availability, and business potential.
• Schedule meetings, demos, or introductory calls for the sales team with qualified prospects.
• Maintain updated records of outreach, responses, follow-ups, lead status, and next steps in CRM.
• Coordinate with Sales and Business teams to understand target segments and priorities.
• Prepare regular lead generation reports, outreach summaries, pipeline updates, and follow-up trackers.
• Continuously improve prospecting lists, messaging quality, response tracking, and lead qualification processes.

Skills

B2B lead gen

LinkedIn Outreach

CRM Tools

Research & Prospecting

Communication

Education

Bachelor's degree in Business/Marketing/Commerce

Tools

LinkedIn Sales Navigator

Apollo/ZoomInfo

CRM software

Job description

BeFiSc is a financial data intelligence and risk technology company helping businesses make safer, faster, and smarter decisions. We work with organizations across Fintech, BFSI, Insurance, Digital Lending, and Financial Services.

Our core focus is Fraud Prevention, Risk Analysis, and Financial Data Intelligence. Using technology, APIs, data analytics, and large-scale data processing, we help businesses detect suspicious patterns, assess customer and transaction risks, verify identities and businesses, and turn complex financial data into actionable insights.

Our solutions support critical use cases including customer onboarding, underwriting, fraud detection, identity and employment verification, financial analysis, due diligence, and risk monitoring.

Role Description

We are looking for a Lead Generation Executive to support B2B prospecting and business development efforts for BeFiSc. The candidate will be responsible for identifying relevant prospects, building lead lists, reaching out through LinkedIn, email, calling, databases, CRM, and other channels, and supporting the sales team with qualified opportunities.The ideal candidate should have at least 1 year of lead generation experience, preferably in B2B, SaaS, FinTech, BFSI, Technology, or Financial Services. The role requires strong research ability, disciplined follow-ups, clear communication, and comfort working in a target-driven environment.

Key Responsibilities

• Identify and research potential B2B prospects across FinTech, BFSI, Insurance, Digital Lending, and Financial Services segments.
• Build and maintain accurate lead lists using LinkedIn, online research, databases, CRM, and other prospecting tools.
• Reach out to prospects through LinkedIn, email, calling, and other approved communication channels.
• Qualify leads based on company profile, relevance, requirement, decision-maker availability, and business potential.
• Schedule meetings, demos, or introductory calls for the sales team with qualified prospects.
• Maintain updated records of outreach, responses, follow-ups, lead status, and next steps in CRM or trackers.
• Coordinate with Sales and Business teams to understand target segments, campaign priorities, and prospecting requirements.
• Prepare regular lead generation reports, outreach summaries, pipeline updates, and follow-up trackers.
• Continuously improve prospecting lists, messaging quality, response tracking, and lead qualification processes.

Required Skills

• Strong B2B lead generation, prospecting, and market research skills.
• Experience using LinkedIn, email outreach, calling, databases, CRM, and online research for lead generation.
• Ability to identify relevant companies, decision‑makers, and business opportunities.
• Good written and verbal communication skills.
• Good follow‑up discipline, persistence, and ability to work with targets.
• Ability to maintain accurate lead records, trackers, and reports.
• Comfort with Excel, Google Sheets, CRM tools, LinkedIn Sales Navigator, or similar prospecting tools.
• Ownership, accountability, attention to detail, and willingness to learn.

Required Qualifications and Experience

• Bachelor's degree in Business, Marketing, Commerce, Management, Communication, Technology, or a related field.
• Minimum 1 year of relevant experience in B2B lead generation, inside sales, sales development, business development, or a similar prospecting-focused role.
• Relevant experience in LinkedIn outreach, email outreach, calling, CRM updates, database research, and lead qualification.
• Strong ability to manage daily outreach activities, follow‑ups, and lead tracking effectively.
• Good analytical and problem‑solving abilities.
• Strong verbal and written communication skills.
• Ability to work independently as well as collaboratively with Sales and Business teams.

Preferred or Good to Have

• Experience in FinTech, BFSI, Insurance, Digital Lending, SaaS, Technology, or Financial Services.
• Experience generating leads for enterprise clients, financial institutions, fintech partners, or business customers.
• Experience with LinkedIn Sales Navigator, Apollo, ZoomInfo, Lusha, CRM tools, email sequencing tools, or similar platforms.
• Basic understanding of APIs, financial technology products, data products, dashboards, or technology-led services.
• Experience working in a startup or growing technology organization.
• Experience coordinating with sales teams and external prospects.