Lead - Digital Marketing

Dezerv; Bengaluru; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Dezerv is seeking a Lead Digital Marketing professional to own all paid user acquisition for its platform in Bengaluru. You will architect and optimize campaigns across Meta, Google, YouTube, and programmatic channels to attract high-intent investors.

The role emphasizes data-driven decisions, real-time dashboards, and A/B testing to improve CAC, activation, and retention while collaborating with Product, Data, and Business teams.

Qualifications

• 5–7 years of growth and brand or digital marketing experience.
• Strong app performance marketing background (UAC, Apple Search Ads, Meta App Campaigns).
• Experience at a product company or growth agency with CAC optimization results.
• Hands-on with Google Ads, Meta Ads Manager, and attribution tools (AppsFlyer/Adjust/Branch).
• Ability to analyze large datasets and derive actionable insights.

Responsibilities

• Plan and execute full-funnel performance marketing across Meta, Google, YouTube, programmatic and emerging channels.
• Drive user acquisition for the Dezerv app focusing on onboarding and activation of investors.
• Optimize media spend to improve ROI and manage CAC, LTV, and ROAS metrics.
• Design and run rigorous A/B tests on creatives, messaging, targeting, and landing experiences.
• Report campaign performance to leadership and collaborate with Product, Design, Data, and Business teams.

Skills

Growth marketing

Performance marketing

App marketing

Analytics

CAC optimization

A/B testing

Cross-functional collaboration

Tools

Google Ads

Meta Ads Manager

AppsFlyer

Adjust

Branch

Mixpanel

Amplitude

Clevertap

Snowflake

SQL

Job description

Role Overview

This is a high-impact, high-visibility role at the intersection of data, growth, and product. As Lead- Digital Marketing, you will own all paid digital user acquisition for Dezerv - architecting, executing, and optimizing campaigns that bring high-intent investors onto the platform. You will work closely with the Product, Data, and Business teams to drive measurable growth while keeping customer acquisition costs (CAC) firmly in check.

Why This Role at Dezerv

• Ownership from Day 1 - Lead and shape the entire performance marketing charter
• Category-defining product - Market a platform that genuinely changes how HNI Indians invest and manages their wealth.
• Data-first culture - Work with real-time dashboards, rigorous A/B testing, and sharp analytics
• Rapid growth - High learning curve, fast promotions, and significant market opportunity
• Collaborative leadership - Direct access to founders and leadership team

Key Responsibilities

Strategy & Execution

• Plan and execute full-funnel performance marketing strategies across Meta, Google, YouTube, programmatic, and emerging digital/non-digital channels
• Drive user acquisition for the Dezerv app with a sharp focus on investor onboarding and activation.
• Creative & Comms expertise - Need to have solid creative sensibilities who understand what kind of creative narrative will drive impactful growth in CAC & scale efficiencies for HNI.
• Deep consumer research & brand building: This role requires a very deep and psychographic understanding of the TG and being able to clearly identify unique insights & ability to put those into a sharp comm and brand strategy takes the pie.
• Hands-on expertise: Ideal for someone who likes to get their hands dirty from writing scripts, to conducting high-quality shoots, managing $ spends on distribution to working closely with the product team to build and launch new offerings.

Optimization & ROI Management

• Optimize all channels to deliver the best possible ROI while meeting user growth targets
• Continuously improve media and product performance funnels - from ad impression to first investment
• Monitor and manage Customer Acquisition Cost (CAC), LTV, ROAS, and other performance KPIs

Experimentation & Analytics

• Design and run rigorous A/B tests on creatives, messaging, targeting parameters, and landing experiences
• Analyze campaign data and consumer behavior to derive actionable insights and iterate quickly
• Identify high-impact user experience improvements and work with Product to implement them

Stakeholder Management & Reporting

• Report periodically to leadership on campaign performance, trends, and recommendations
• Collaborate with Product, Design, Data, and Business teams to plan and execute integrated campaigns
• Provide clear, data-driven, and actionable insights to business stakeholders
• Drive end-to-end cross-functional projects and ensure alignment across internal teams

Trends & Innovation

• Stay ahead of digital marketing trends, platform updates, and new technologies
• Ensure Dezerv maintains a competitive edge and brand leadership in the performance marketing space

Requirements

• 5-7 years of relevant experience in growth & brand marketing or digital growth roles.
• Strong background in app performance marketing (UAC, Apple Search Ads, Meta App Campaigns, etc.)
• Proven experience at a product company or digital/growth agency
• Hands-on expertise with platforms such as Google Ads, Meta Ads Manager, AppsFlyer/Adjust/Branch
• Strong analytical mindset with the ability to work with large datasets and draw meaningful conclusions
• Experience managing significant media budgets with demonstrable CAC optimization results.
• Experience working with creative teams/large production houses to develop high quality-performance ad assets.
• Good to Have Prior experience in fintech, BFSI, or wealth management products
• Knowledge of product analytics tools (Mixpanel, Amplitude, Clevertap,Snowflake,SQL)
• Exposure to programmatic advertising, DSPs, and audience segmentation strategies