Lead - Digital Marketing

Arthur J. Gallagher & Co. (AJG); Bengaluru; On-site; INR 1,200,000 - 2,100,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits programs

Career development opportunities

Collaborative, people-first culture

Global reach with local impact

Job summary

Gallagher in India is seeking a Senior Campaign Specialist to own data-driven marketing campaigns, build ICP-aligned buyers, and connect data to pipeline outcomes. You will manage end-to-end campaigns using Outreach, Salesforce, ZoomInfo, and Power BI, ensuring data health and accurate reporting.

You will mentor junior teammates, map buying groups, track signals, and develop dashboards to demonstrate impact on revenue.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Master’s degree in Marketing, Business Administration, or a related field (preferred).
• Certifications in Salesforce Marketing Cloud and Outreach demonstrate relevant expertise.

Responsibilities

• Build ICP-aligned campaigns using Outreach, Salesforce, ZoomInfo and Sales Navigator.
• Audit and maintain CRM data to ensure accuracy and prevent decay.
• Track buying signals and convert them into actionable sales triggers.
• Map accounts and buying groups for ABM strategies.
• Connect data to pipeline with reporting and analytics to show impact on revenue.
• Develop dashboards to monitor KPIs and campaign performance.
• Oversee data enrichment and database management for marketing databases.

Skills

Campaign planning

Data analysis

Project management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Business

Master’s degree in Marketing/Business Administration

Tools

Salesforce Marketing Cloud Email Specialist

Outreach Sales Engagement Certification

Salesforce Marketing Cloud Consultant

Salesforce Marketing Cloud Administrator

Salesforce Marketing Cloud Developer

Microsoft Power BI Certification

Job description

Introduction

Welcome to Gallagher in India — where expertise, technology, and purpose come together. Since 2006, Gallagher in India has supported global teams by delivering quality, service, and speed through deep expertise, smart technology, and specialized knowledge services. More than just an operations center, it’s a place where careers grow through collaboration, continuous learning, and purposeful work. We drive efficiency, compliance, and innovation so our teams can focus on serving clients. If you enjoy solving problems and working with purpose, Gallagher is the place where you can grow and feel a sense of belonging.

Overview

Gallagher's Center of Excellence is seeking a results-driven and experienced Senior Campaign Specialist for the GCoE Business Enablement vertical. In this role, you will take ownership of planning, executing, and analyzing data-driven marketing campaigns that align with business objectives and stakeholder needs. You will play a key role in building the market, not just managing it, by creating ICP-aligned buyers, tracking buying signals, and connecting data to pipeline outcomes.

You will oversee projects from concept to delivery, ensuring seamless execution while mentoring junior team members. Your expertise in tools like Outreach, Salesforce, ZoomInfo, Brite Verify, and Demand Tools will be critical in driving campaign effectiveness, maintaining data health, and optimizing database management. As a Senior Campaign Specialist, you will focus on owning data end-to-end, auditing, validating, and maintaining CRM data to prevent decay. You will leverage buying signals to create actionable triggers for sales, map accounts for full buying group visibility, and demonstrate the impact of campaigns on sales outcomes through advanced reporting and analytics. This role requires a strategic thinker with strong project management skills, technical proficiency, and a customer-focused mindset. You will foster collaboration across teams, drive continuous improvement, and ensure high-quality data and campaign delivery to support Gallagher’s growth and organizational goals.

How you'll make an impact

Responsibilities

1. The Campaign Specialist will be responsible for building the market by identifying and targeting Ideal Customer Profile (ICP)-aligned buyers using tools such as Outreach, Salesforce (SFDC), ZoomInfo, and Sales Navigator. This includes developing tailored campaigns that align with Gallagher’s insurance solutions, risk management strategies, and organizational wellbeing offerings.
2. Own Data Health End-to-End: The role requires owning data health end-to-end by regularly auditing CRM data for accuracy and completeness, validating contact and company information using third-party tools, maintaining records through automated workflows in Outreach, and proactively preventing data decay by setting up alerts for inactive accounts or contacts.
3. Track Buying Signals: The specialist will track buying signals such as job changes, funding announcements, mergers, acquisitions, or new product launches using tools like Outreach, Sales Navigator, and ZoomInfo. These signals will be turned into actionable triggers for sales by automating workflows in Outreach to notify sales teams and create personalized outreach sequences.
4. Mapping accounts, not just leads, is a critical responsibility, requiring the identification of all stakeholders in the buying process, including decision-makers, influencers, and gatekeepers, using Outreach and SFDC. Account-based marketing (ABM) strategies will be employed to target the entire buying group.
5. Connect Data to Pipeline: The specialist will connect data to the pipeline by using Outreach reporting and analytics features to measure the impact of data on pipeline progression. Metrics such as lead conversion rates, deal velocity, and revenue growth will be tracked to demonstrate the effectiveness of campaigns.
6. Analyze Campaign Data: Campaign data will be collected and analyzed using tools like SFDC, GWIN, ZoomInfo, and Outreach to provide actionable insights that support marketing strategies and decision‑making processes. Detailed reports on campaign performance will be created using data from Sales Navigator, SFDC, and Outreach, ensuring accuracy and relevance in pre‑sales projections and post‑sales outcomes.
7. Develop Reports & Dashboard: Dashboards will be built and maintained using SFDC, Outreach, and other visualization tools to monitor campaign metrics, KPIs, and sales performance effectively.
8. Data enhancement and management will involve using tools like ZoomInfo, BriteVerify, SFDC, and Outreach to oversee data enrichment requests, ensuring the quality and accuracy of marketing databases. This includes lead and contact uploads, proper categorization, and maintaining up‑to‑date records.
9. Provide Strategic Insights: Database management processes will be optimized by removing duplicate entries, managing unsubscribe requests, and updating owner details and engagement categories using SFDC, GWIN, and Outreach. This ensures clean, compliant, and well‑maintained databases to support marketing and sales efforts.
10. Optimize Database Management: The specialist will deliver strategic insights based on data analysis from tools like SFDC, ZoomInfo, Sales Navigator, and Outreach to support campaign planning and ensure alignment with organizational goals.
11. They will take ownership of their workload by effectively managing time, prioritizing tasks to meet deadlines, and implementing feedback to continuously improve processes and enhance data.
12. Monitor Trends: Stay informed about industry trends and best practices in data management, reporting, and sales tools, continuously improving processes and outputs to align with evolving market need.

About you

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.

Preferred Degree

• Master’s degree in Marketing, Business Administration, or a related field

Certificate(s)/Special Training

• Salesforce Marketing Cloud Email Specialist: Validates expertise in email marketing best practices within Marketing Cloud.
• Outreach Sales Engagement Certification: Validates expertise in using Outreach for sales engagement, including personalized sequences, workflow automation, buying signal tracking, and pipeline optimization.
• Salesforce Marketing Cloud Consultant: Demonstrates ability to implement and optimize Marketing Cloud email applications.
• Salesforce Marketing Cloud Administrator: Confirms skills in configuring and managing Marketing Cloud environments
• Salesforce Marketing Cloud Developer: Focuses on developing solutions using Marketing Cloud's scripting languages and APIs.
• Microsoft Power BI Certification: Validates skills in data visualization and business intelligence, enhancing the ability to analyze and present marketing data effectively

Additional Information

At Gallagher, we believe supporting our colleagues goes far beyond the role itself. For more information, visit our Benefits page.

• Competitive compensation
• Comprehensive benefits programs designed to support your well-being
• Career development opportunities and ongoing learning
• A collaborative, people-first culture with accessible leadership
• The opportunity to do meaningful work with global reach and local impact

At Gallagher, we are dedicated to building an inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to join our Talent Community to stay connected to additional career opportunities. At times, we will consider transferable skills from previous roles.

Gallagher is an affirmative action/equal opportunity employer (Minorities/Females/Veterans/Disabled)