Lead Content Strategist

Cprime; Chennai District; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Cprime is seeking a highly experienced Lead Content Strategist to scale global content from India. This senior Individual Contributor role combines strategic thinking with hands-on content creation to support brand awareness, demand generation, and pipeline growth across global markets.

You will develop thought leadership, executive communications, long-form content, and social media campaigns, collaborating with US-based Marketing, Product, Sales, and Leadership teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or related field.
• 8-12 years of experience in B2B Content Marketing, Content Strategy, or Content Development.
• Experience within IT Services, Tech Consulting, or Enterprise SaaS organizations.
• Proven experience creating high-quality content for executive, business, and technical audiences.
• Experience collaborating with global stakeholders, particularly US-based teams.

Responsibilities

• Translate global marketing priorities into an execution-ready content strategy and editorial calendar.
• Develop high-quality content including thought leadership articles, whitepapers, case studies, blogs, and website content.
• Create messaging aligned to enterprise buyer personas (CIOs, CTOs, business leaders, digital transformation executives).
• Ensure content supports brand positioning, demand generation, and business growth.
• Develop and execute organic social media content strategy with a focus on LinkedIn.
• Repurpose long-form content into platform-native formats and social assets.
• Own end-to-end content development lifecycle as a hands-on contributor.

Skills

Editorial storytelling

Stakeholder management

Content strategy

SEO & content optimization

Social media content

Education

Bachelor's degree in Marketing/Communications

Tools

CMS

SEO tools

Marketing automation

Social media management tools

Job description

Cprime is anAI-first, human-centeredpartner, combining strategic consulting with industry-leading platforms to drive innovation, enhance efficiency, and shift enterprise toward AI native thinking. Founded in 2003 and headquartered in the US, our clients span the globe and include more than 300 of the Fortune 500 companies. We bring deep expertise across Atlassian, IBM Apptio,ServiceNow, cloud, data, and enterprise agilityto enable intelligent enterprises where people and AI orchestrate as one.

Work Schedule: This role primarily operates during India business hours and requires regular collaboration with global stakeholders, particularly US-based Marketing, Product, Sales, and Executive Leadership teams. Flexibility to work across US time zones, as business needs require, is essential.

Role Overview:

We are seeking a highly experienced Lead Content Strategist to lead and scale our global content strategy from India. This is a senior Individual Contributor role that combines strategic thinking with hands-on content creation to support brand awareness, demand generation, and pipeline growth across global markets.

Working closely with US-based Marketing, Product, Sales, and Executive Leadership teams, you will develop compelling thought leadership, executive communications, long-form content, and social media campaigns that position the organization as a trusted industry leader. This role requires exceptional storytelling, business acumen, and the ability to translate complex technology topics into engaging narratives for enterprise audiences.

Key Responsibilities:

Content Strategy & Execution

• Translate global marketing priorities into a structured, execution-ready content strategy and editorial calendar.
• Develop high-quality content, including: Thought leadership articles, Whitepapers and eBooks, Case studies and customer success stories, Blog articles and website content.
• Develop compelling messaging aligned to enterprise buyer personas, including CIOs, CTOs, business leaders, and digital transformation executives.
• Ensure content supports brand positioning, demand generation, and business growth objectives.

Social Media Strategy & Executive Thought Leadership

• Develop and execute the organization's organic social media content strategy, with a primary focus on LinkedIn.
• Create engaging executive thought leadership, company page content, and campaign-specific social assets.
• Repurpose long-form content into platform-native formats, including short-form posts, carousels, and content snippets.
• Partner with Demand Generation teams to amplify campaigns across digital channels.
• Monitor engagement, analyze performance, and continuously optimize content based on insights.

Content Production & Editorial Excellence

• Own the end-to-end content development lifecycle as a hands-on contributor.
• Research, write, edit, and refine high-quality content across multiple formats.
• Develop content briefs and manage production timelines with internal stakeholders and external vendors, as needed.
• Establish editorial standards and ensure consistency in messaging, quality, and brand voice across all content.

Stakeholder Collaboration

• Partner closely with Growth Marketing, Partner Marketing, Product Marketing, Sales, Demand Generation, and Executive Leadership teams.
• Translate technical and business concepts into compelling customer-focused narratives.
• Influence cross-functional stakeholders to align messaging, campaign priorities, and content strategy.

Brand Voice & Quality Assurance

• Maintain consistency in brand voice, tone, messaging, and editorial quality.
• Continuously refine content based on market trends, customer insights, and leadership feedback.

Performance & Optimization

• Partner with SEO and Digital Marketing teams to optimize content for organic visibility, engagement, and lead generation.
• Measure content performance using defined KPIs and leverage insights to continuously improve content effectiveness.

Qualifications:

Required Experience

• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field; a Master's degree or MBA is preferred.
• 8-12 years of experience in B2B Content Marketing, Content Strategy, or Content Development.
• Experience within IT Services, Technology Consulting, or Enterprise SaaS organizations.
• Proven experience creating high-quality content for executive, business, and technical audiences.
• Experience collaborating with global stakeholders, particularly US-based teams.

Skills & Expertise

• Exceptional written, verbal, and editorial communication skills, with strong storytelling and narrative development capabilities.
• Demonstrated experience creating executive thought leadership, executive communications, and LinkedIn/social media content.
• Ability to translate complex technical concepts into compelling business narratives.
• Strong understanding of SEO, digital content strategy, and content optimization best practices.
• Experience using AI-assisted content creation tools to enhance productivity while maintaining editorial quality, brand consistency, and content accuracy.
• Familiarity with content management systems (CMS), content analytics, marketing automation platforms, and social media management tools.
• Strong stakeholder management, collaboration, planning, prioritization, and project management skills.

Behavioral Competencies

• High ownership mindset with the ability to operate independently.
• Strong organizational skills with the ability to manage multiple priorities and deadlines.
• Collaborative and adaptable, with the ability to work effectively across globally distributed teams.
• Confident in influencing stakeholders and embracing feedback for continuous improvement.
• Results-oriented with a bias for action and a commitment to delivering high-quality outcomes.

Preferred Skills:

• Experience in Digital Transformation, Cloud, Data, or Managed Services.
• Experience supporting executive communications or leadership ghostwriting.
• Experience working within a global offshore/onshore delivery model.
• Familiarity with content analytics, social media management tools, and marketing platforms.

What We Believe In

At Cprime we believe in facilitating social justice action internally, in industry, and within our communities. We believe part of our mission is to expand the minds, hearts, and opportunities of our Cprime teammates and within the broader community to include those who have been historically marginalized.

Equal Employment Opportunity Statement

Cprime is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws.