Lead – Consumer Research & Analytics

Welspun Living Limited; Hyderabad; Hybride; INR 1 800 000 - 2 600 000; Plein temps

Résumé du poste

Welspun Living Limited seeks a dynamic leader to own Consumer Research & Analytics for its R&D function, shaping an agenda across Textile, Flooring, and Advanced Textiles. You will convert insights into a market direction portfolio guiding product development and innovation.

You will bridge external consumer signals with internal technical teams, ensuring decisions are grounded in validated needs and embedded in ongoing projects. A Master’s degree and 5+ years’ experience are preferred.

Qualifications

• Advanced degree (Master's) in Consumer Behaviour, Market Research, Design Research, Social Sciences or related field.
• 5+ years of experience in consumer/market research in home textiles, apparel or related consumer-facing industry.
• Hands-on experience running life-at-home/ethnographic studies and turning findings into business input.

Responsabilités

• Define and own the consumer research agenda across categories to inform R&D and product development decisions.
• Lead life-at-home studies to understand current behaviour, unmet needs and emerging preferences.
• Regularly present insights to R&D capability leads and PD teams in decision-ready formats.
• Create and maintain a market direction portfolio to guide innovation prioritization.
• Maintain a research tracker MIS and report outcomes to the R&D Head on a monthly cadence.
• Engage external agencies as needed to supplement in-house research capability.

Connaissances

Consumer insights

Market research

Qualitative research

Quantitative research

Ethnography

R&D collaboration

Life-at-home studies

Communication

Formation

Master's in relevant field

MBA (advantage)

Description du poste

We are looking for someone dynamic who can own the Consumer Research & Analytics capability for WLL's R&D function — leading structured research into consumer life-at-home behaviour and future needs across Textile, Flooring, and Advanced Textiles (AT).

Convert consumer and market insight into a usable "market direction" portfolio that shapes the R&D and Product Development innovation agenda, rather than research that stays in a report.

Act as the consistent bridge between external consumer/market signals and internal technical teams, ensuring innovation and product decisions are grounded in validated consumer need rather than assumption.

KEY RESPONSIBILITIES

1. Consumer & Market Research Strategy

• Define and own the consumer research agenda across categories, prioritizing studies that materially inform R&D and PD decision‑making.
• Select and apply appropriate research methods (qualitative, quantitative, ethnographic/"life‑at‑home" studies) for each research question.

2. Life-at-Home & Consumer Insights Research

• Lead consumer "life at home" studies to understand current behaviour, unmet needs, and emerging preferences relevant to home and technical textiles.
• Track macro consumer trends (sustainability, wellness, smart living, etc.) and translate them into implications for WLL's product and innovation roadmap.

3. Insight Dissemination to R&D & PD

• Regularly process and furnish research findings to R&D capability leads (Material Science, R&D Processing, Smart Textiles, etc.) and Product Development teams in a decision‑ready format.
• Build a repeatable cadence (e.g., monthly insight briefings) so consumer input is embedded in ongoing project reviews, not a one‑off exercise.

4. Market Direction Portfolio

• Create and maintain a market direction portfolio — a living view of where consumer demand and category trends are heading — for use in innovation prioritization.
• Partner with Sales & Marketing to validate research findings against real market/commercial signals.

5. Governance & Reporting

• Maintain a research tracker / MIS covering studies in progress, key findings, and adoption of insights into R&D/PD projects.
• Report consumer research outcomes and market direction updates to the R&D Head on a monthly cadence.

6. Stakeholder Management

• Serve as the primary point of contact for consumer/market insight across R&D, PD, and Sales & Marketing.
• Engage external research agencies/panels as needed to supplement in‐house research capability.
• Consumer life‑at‑home research — number/quality of studies completed against the annual research plan — Cadence: Monthly
• Insight dissemination — regularity and usefulness of insight inputs furnished to R&D and PD teams — Cadence: Monthly
• Market direction portfolio — currency and completeness of the maintained portfolio — Cadence: Monthly
• Insight‑to‑pipeline adoption — % of active R&D/PD projects citing a consumer‑research input at stage‑gate — Cadence: Quarterly
• Stakeholder satisfaction — feedback from R&D/PD/Sales & Marketing on relevance and timeliness of research support — Cadence: Quarterly

QUALIFICATION & EXPERIENCE

• Advanced degree (Master's) in a relevant field such as Consumer Behaviour, Market Research, Design Research, Social Sciences, or a related discipline; MBA is an added advantage.
• 5+ years of experience in consumer/market research, ideally within home textiles, apparel, consumer durables, or a related consumer‑facing industry (per approved R&D capability specification).
• Hands‑on experience running "life at home" / ethnographic‑style consumer studies and converting findings into actionable business input.

SUCCESS PROFILE / CORE COMPETENCIES

• Strong research craft — designs and runs rigorous consumer studies (qualitative and quantitative) and knows which method fits which question.
• Translation ability — converts research findings into clear, actionable input for technical and product teams, not just a research report.
• Cross‑functional influence — gets R&D, PD, and Sales & Marketing to actually act on consumer insight.
• Future orientation — spots emerging consumer needs and trends ahead of the category, rather than only validating the present.
• Structured communication — presents insight in a form senior leadership and technical teams can use directly.

*We are open to explore job location of Either Mumbai/Anjar/Hyderabad for this role