Lead Associate - Brand Planner

Myntra; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Myntra, India's leading fashion and lifestyle platform, seeks a Lead Associate – Ecommerce Ads to drive platform monetization and manage high-performing ad campaigns across its ecosystem.

You will bridge brand strategy, data analytics and digital marketing to maximize ROAS, collaborate with sellers and internal teams, and continuously optimize campaigns for growth.

Qualifications

• End-to-end management of e-commerce ad campaigns across channels.
• Collaboration with sellers and brand teams to maximize ROI.
• Data-driven optimization using campaign metrics to drive growth.

Responsibilities

• End-to-end management of e-commerce ad campaigns (Sponsored Search, PLA, Display, Banner, and Event-day activations) to drive traffic, conversions, and revenue.
• Partner closely with sellers, brand teams, and internal account managers to build customized media plans, align budgets with revenue goals, and maximize campaign ROI.
• Monitor, analyze, and optimize campaign metrics (CTR, CPC, CPM, Conversion Rate, ACOS/ROAS) to deliver incremental GMV and campaign effectiveness.
• Manage ad spend budgets, forecast quarterly ad revenue targets, and track daily/weekly spend velocity against target performance KPIs.
• Conduct keyword research, bid optimization, and audience targeting experiments. Test new ad formats and platform monetization features to drive innovative brand solutions.
• Cross-Functional Collaboration: Work with cross-functional teams including Category Management, Growth Marketing, Product, and Tech to streamline ad operations, resolve technical issues, and improve seller ad tools.
• Reporting & Insights: Prepare detailed post-campaign performance reports, deep-dive analyses, and actionable growth insights for brand partners and senior leadership.

Skills

ad management

campaign management

campaign planning

campaign strategy

brand strategy

excel

Job description

Who are we?

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.

About The Company

Who are we?

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.

We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.

Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.

We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.

From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.

Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

Here is a comprehensive Job Description tailored to Myntra’s standard format and structure:

Job Title:

Lead Associate – Ecommerce Ads

Job Summary

As a Lead Associate – Ecommerce Ads at Myntra, you will be responsible for driving platform monetization, managing high-performing ad campaigns, and optimizing advertising performance for partner brands and sellers. You will bridge brand strategy, data analytics, and digital marketing to maximize Return on Ad Spend (ROAS), boost campaign visibility, and accelerate sales growth across Myntra’s ecosystem.

Roles And Responsibilities

• Campaign Strategy & Execution: End-to-end management of e-commerce ad campaigns (Sponsored Search, Product Listing Ads/PLA, Display/PCA, Banner Media, and Event-day activations) to drive traffic, conversions, and revenue.
• Account & Brand Management: Partner closely with sellers, brand teams, and internal account managers to build customized media plans, align budgets with revenue goals, and maximize campaign ROI.
• Data Analysis & Performance Optimization: Continuously monitor, analyze, and optimize campaign metrics (CTR, CPC, CPM, Conversion Rate, ACOS/ROAS) to deliver incremental GMV and campaign effectiveness.
• Budget & Pipeline Management: Manage ad spend budgets, forecast quarterly ad revenue targets, and track daily/weekly spend velocity against target performance KPIs.
• A/B Testing & Innovation: Conduct keyword research, bid optimization, and audience targeting experiments. Test new ad formats and platform monetization features to drive innovative brand solutions.
• Cross-Functional Collaboration: Work with cross-functional teams including Category Management, Growth Marketing, Product, and Tech to streamline ad operations, resolve technical issues, and improve seller ad tools.
• Reporting & Insights: Prepare detailed post-campaign performance reports, deep-dive analyses, and actionable growth insights for brand partners and senior leadership.

Required Skills

ad management, campaign management, campaign planning, campaign strategy, brand strategy, excel