Principal Associate - Demand

Myntra; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Myntra, India’s leading fashion and lifestyle platform, seeks a monetization and brand solutions professional to drive revenue through strategic brand partnerships. You will own monetization targets, build brand pipelines, and design media plans to maximize visibility and ROI across Myntra’s app and site, including social handles.

The role requires MBA from a top college with ~5 years overall experience and 2+ years in BD/sales for a digital company.

Qualifications

• MBA from Tier 1 College with ~5 years total work experience.
• BD/Sales experience in a Digital company for at least 2 years is mandatory.
• Preferred experience in the e-commerce industry.

Responsibilities

• Own and deliver monetization targets for your category.
• Build a strong pipeline of Brands to pitch Brand solutions and convert at a healthy rate.
• Create and regularly update monetization pitch decks for your category and brands.
• Develop a detailed media plan against planned spend for each brand.
• Collaborate with internal stakeholders to execute monetization media plans (ad serving, reporting).
• Prepare monthly plans against targets and analyze gaps vs. plan; address issues promptly.
• Identify and resolve blockers impacting plan numbers.
• Conduct monthly reviews with key brands to identify gaps and plan improvements.

Skills

Interpersonal skills

Communication skills

Ownership mindset

Problem solving

Prioritization

Go-getter attitude

Education

MBA from Tier 1 College

Job description

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.

We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.

Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.

We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.

From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.

Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

About Team

The role is part of the Monetization & Brand Solutions team. This team is responsible for delivering the advertising and monetization revenue for Myntra by providing various Brand Solutions. Myntra Monetization is leading the league with innovative brand solutions and performance avenues for partner brands. The function is responsible for getting advertising income from our Brand Partners by designing appropriate marketing solutions for visibility & ROI on Myntra App, Website as well as Social handles.

Roles and Responsibilities

• To own & deliver monetization targets for your category.
• To create a strong pipeline of Brands to pitch for Brand solutions and convert them at a healthy rate.
• Create and regularly update monetization pitch decks for your category & brands.
• To create a detailed media plan against the planned spend for every brand.
• To work with internal stakeholders including end to end execution of monetization media plans including ad serving, reporting etc.
• To create a monthly plan against your target and monitor these for actuals. Problem solve for any gaps in target vs. plan.
• Proactive in identifying, raising and problem solving issues that might impact the plan numbers.
• Conducting monthly reviews with key brands to identify gaps and solve for future months.
• To adhere to internal processes and keep escalations to a minimum.

Responsibilities

• To meet monthly targets of generating monetization monies from your category.
• To work together as a team for several initiatives and common projects.
• Building lasting relationships with accounts and ensuring we grow their business on the Myntra platform.
• Ensuring revenue has been accrued for all billed monetization activities and there is minimum loss.

Qualifications & Experience

• MBA from Tier 1 College with overall work experience of ~5 years.
• Experience in BD/ Sales for a Digital company for at least 2 years is mandatory.

Desired Skill Set

• Preferred experience in the e-commerce industry.
• Strong display of Myntra values and ethos.
• High level of interest in learning new things.
• Strong interpersonal and communication skills.
• Proactive and self-driven with great sense of ownership.
• Go getter attitude.
• Strong problem solving & prioritization skills with an eye for detail.