Lead Analyst, Digital Marketing - SEO, AEO & GEO

Qburst Co; Chennai District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Qburst Co is seeking an SEO specialist to optimize content for search engines, answer engines, and AI-based platforms in a fast-paced tech environment.

You will conduct keyword and entity research, improve site architecture, and implement schema markup to boost E-E-A-T signals while tracking visibility and performance across multiple tools.

Qualifications

• 5–7 years of hands-on SEO across technical, on-page, off-page, and AI-driven optimization.
• Strong knowledge of SEO, AEO, GEO, entity-based SEO, schema, and knowledge graphs.
• Experience with GA4, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Experience with CMS platforms such as WordPress or Strapi

Responsibilities

• Optimize content for search engines, answer engines, and LLM-based platforms.
• Conduct keyword, question, entity, and competitor research.
• Improve site architecture, internal linking, and content structure.
• Implement schema markup and strengthen E-E-A-T signals.
• Track SEO and AI-search visibility, citations, mentions, and answer presence.
• Translate performance insights into actionable recommendations.
• Collaborate with content, engineering, and product teams

Skills

SEO expertise

Analytical skills

Communication

Problem solving

Prioritization

Tools

GA4

Google Search Console

SEMrush

Ahrefs

Screaming Frog

WordPress

Strapi

Job description

Responsibilities

• Optimize content for search engines, answer engines, and LLM-based platforms
• Conduct keyword, question, entity, and competitor research
• Improve site architecture, internal linking, and content structure
• Implement schema markup and strengthen E-E-A-T signals
• Track SEO and AI-search visibility, citations, mentions, and answer presence
• Translate performance insights into actionable recommendations
• Collaborate with content, engineering, and product teams

Requirements

• 5–7 years of hands‑on SEO experience across technical, on‑page, off‑page, and AI‑driven optimization
• Strong knowledge of SEO, AEO, GEO, entity‑based SEO, schema, and knowledge graphs
• Experience with GA4, Google Search Console, SEMrush, Ahrefs, and Screaming Frog
• Experience with CMS platforms such as WordPress or Strapi
• Strong analytical, communication, and problem‑solving skills
• Ability to manage multiple priorities and adapt to evolving search technologies