Lead Alternate Channel

Alimento Agro Foods Pvt Ltd; Mumbai City; On-site; INR 1,200,000 - 1,900,000; Full time

Job summary

Alimento Agro Foods Pvt. Ltd.

in Mumbai seeks a Lead – Emerging Sales Channels to identify, build, and scale non-traditional channels such as institutions, corporate gifting, HoReCa, events, and partnerships. You will act as a mini-founder for Emerging Channels—owning strategy, revenue, execution, and profitability, while collaborating with Product, Marketing, Ops, Supply Chain, and Legal to deliver measurable growth.

Qualifications

• 6-8 years in Institutional Sales / HoReCa / Corporate Gifting / New Channels.
• Experience in FMCG / Food & Beverage / Hospitality / B2B consumer businesses.
• Proven ability to build channels from scratch or scale them.
• Strong commercial and negotiation skills.
• Hands-on build role with high ownership and accountability.

Responsibilities

• Define Emerging Channel strategy and 12–24 month growth roadmap.
• Acquire and grow institutional and HoReCa accounts.
• Own corporate gifting end-to-end with scalable playbooks.
• Own topline, margins, and contribution for Emerging Channels.
• Cross-functional leadership across Product, Packaging, Marketing, Ops, Supply Chain, and Legal.
• Build long-term partnerships with institutional buyers and channel partners.

Skills

Institutional Sales

HoReCa

Corporate Gifting

New Channels

Negotiation

Job description

Alimento Agro Foods Pvt. Ltd.

About Us

Founded in 2015 by Prateek & Mugdha Bhagchandka, Alimento Agro Foods Pvt. Ltd. is on a mission to redefine the way India eats. We operate with one clear belief: convenience should never compromise quality, taste, or health. With two powerhouse brands under our umbrella, were scaling to become a 1000+ crore FMCG giant in the coming years.

Our Brands

M.O.M Meal of the Moment:

• Indias most loved snacking & instant hot meal brand.
• From Poha & Biryani to Pastas, we deliver home-style comfort with world-class convenience.
• Your beloved Makhanas, Banana chips , Trail mixes and everything in better-for-you Snacking
• Trusted across airlines, retail chains, and e-commercefeeding millions of consumers every month.

Gimi Gimi:

• A bold new-age Korean food & beverage brand.
• From fiery ramyun to soulful kimchi flavors, were bringing the spirit of Seoul street food to India.
• Positioned to capture the Gen-Z and millennial lifestyle movement.

Our Edge

• World-Class Manufacturing: Fully automated facility in Kota, Rajasthan, with zero human intervention.
• Omnichannel Distribution: Presence across General trade, airlines, modern trade, e-commerce, and Q-commerce.
• Innovation at Core: Products built from consumer obsession + global benchmarking.
• People First: A culture where talent thrives, ideas win, and ownership is real.

Vision & Ambition

• Growth Target: From a promising scale-up to a 1000 crore+ company in the coming years.
• Global Play: Expanding our reach into international markets while staying rooted in Indian consumer love.
• Category Creation: Not just participating in trends, but creating them.

Life at Alimento

Joining us means:
Working directly with visionary founders.
Being part of a young, driven, high-impact team.
Getting freedom + responsibility to build.
Seeing your work reach millions of consumers.
Here, you dont just grow your career—you build a legacy.

Why Join Us

• Unparalleled Exposure: Work directly with visionary founders.
• Category Creation: Be part of two brands redefining food & culture.
• Impact at Scale: Build systems and ideas that touch millions daily.
• Growth Story of a Lifetime: Say 'I was part of the team that built India’s next big FMCG.'

Quick Facts

• Founded: 2015
• Headquarters: Mumbai, India
• Manufacturing Hub: Kota, Rajasthan
• Brands: M.O.M – Meal of the Moment | Gimi Gimi
• Target: 1000 Cr FMCG by scaling across India & beyond

Lead – Emerging Sales Channels (Institutions | Corporate Gifting | HoReCa)

The Role

This is not just an extension of traditional sales. This is a new growth engine role. As Lead – Emerging Sales Channels, you will identify, build, and scale high-potential non-traditional channels that can become meaningful revenue pillars over time. These include institutions, corporate gifting, HoReCa, events, and curated partnerships. You will operate like a mini-founder for Emerging Channels—owning strategy, revenue, execution, and profitability.

What You Will Own

1. Emerging Channel Strategy & Growth Blueprint

• Define what Emerging Sales Channels mean for the business today and tomorrow
  Identify high-potential segments (corporates, tech parks, airlines, hotels, cafs, schools, hospitals, co-working spaces, events, festivals, etc.)
  Build a 12–24 month growth roadmap with clear revenue, margin, and scale targets
  Decide which channels to double down on, pilot, or deprioritise

2. Institutional & HoReCa Business

• Acquire and grow key institutional and HoReCa accounts
  Design channel-specific assortments, pack formats, pricing, and MOQs
  Build strong relationships with procurement teams, admins, and facility heads
  Drive repeat ordering and long-term partnerships

3. Corporate Gifting & Seasonal Revenue

• Own the corporate gifting business end-to-end
  Build scalable playbooks for Diwali, festive seasons, onboarding kits, conferences, and events
  Work with Marketing & Design on gift packs, co-branded solutions, and premium formats
  Ensure gifting is a profitable growth lever, not a discount-driven business

4. Revenue & P&L Ownership

• Own topline, margins, and contribution for Emerging Channels
  Ensure pricing reflects customization, logistics, and credit cycles
  Partner with Finance on payment terms, collections, and risk management
  Track ROI by channel and continuously refine the mix

5. Cross-Functional Leadership & Execution

• Act as the single-point owner across Product, Packaging, Marketing, Ops, Supply Chain, and Legal
  Convert customer needs into clear internal briefs and timelines
  Ensure flawless execution—from pitch to delivery

6. Relationship & Ecosystem Building

• Build long-term, strategic partnerships—not one-off deals
  Represent the brand with clarity, confidence, and credibility
  Create a strong ecosystem of institutional buyers, channel partners, and collaborators

What We’re Looking For

Experience & Capability

• 6-8 years of experience in Institutional Sales / HoReCa / Corporate Gifting / New Channels
  Experience in FMCG / Food & Beverage / Hospitality / B2B Consumer Businesses
  Proven ability to build channels from scratch or scale them significantly
  Strong commercial and negotiation skills

Mindset We Value

• Builder mindset—energised by ambiguity and creation
  Commercially sharp, data-aware, and execution-driven
  Comfortable balancing relationships with profitability
  High ownership, high accountability

Non-Negotiables

• Strong stakeholder management and negotiation skills
  Ability to manage complexity across multiple channels
  Hands-on approach—this is a build role, not a maintenance role
  Integrity, discipline, and long-term thinking

Why This Role Matters

Emerging Sales Channels are where future growth is born.
They create brand presence, credibility, and diversified revenue.
You will help take the brand beyond shelves—into offices, hotels, institutions, and everyday moments.
This role is for someone who wants to build tomorrow’s revenue engines today.