Key Account Manager

Upraisal People Productivity Performance - Best executive search firm; Mumbai; On-site; INR 7,000,000 - 10,000,000; Full time

Job summary

Upraisal People Productivity Performance - Best executive search firm is seeking a National Customer Marketing & Modern Trade Head in India. The role requires 12-18 years of FMCG experience and strong expertise in Modern Trade, KAM, and trade marketing.

National scope, strategic negotiations, and cross-functional leadership are essential. The candidate will drive annual plans, budgets and activation calendars, while managing relationships with MT buyers and retail partners to achieve growth and

Qualifications

• 12-18 years of experience in FMCG
• Strong experience in Modern Trade, Key Account Management, Customer Marketing or Trade Marketing
• Ice Cream experience preferred; Dairy, Frozen Foods or F&B also relevant
• National/all-India experience preferred
• Strong commercial, analytical, negotiation and stakeholder management skills
• Proven team management and business growth experience

Responsibilities

• Lead national Customer Marketing and Modern Trade strategy
• Develop annual customer plans, budgets and activation calendars
• Drive sales growth, new customer acquisition, listings and distribution
• Manage relationships with Modern Trade buyers, category heads and retail partners
• Lead joint business plans, customer reviews and strategic negotiations
• Track sales, customer investments, activation effectiveness and ROI
• Work closely with Sales, Marketing, Finance, Supply Chain and Operations
• Lead and develop the Customer Marketing team

Skills

Negotiation

Stakeholder management

Analytical skills

Team leadership

Job description

Hiring: National Customer Marketing & Modern Trade Head

Location: All India

Experience: 12-18 Years

Key Responsibilities:

• Lead national Customer Marketing and Modern Trade strategy
• Develop annual customer plans, budgets and activation calendars
• Drive sales growth, new customer acquisition, listings and distribution
• Manage relationships with Modern Trade buyers, category heads and retail partners
• Lead joint business plans, customer reviews and strategic negotiations
• Track sales, customer investments, activation effectiveness and ROI
• Work closely with Sales, Marketing, Finance, Supply Chain and Operations
• Lead and develop the Customer Marketing team

Ideal Candidate:

• 12-18 years of experience in FMCG
• Strong experience in Modern Trade, Key Account Management, Customer Marketing or Trade Marketing
• Ice Cream experience preferred; Dairy, Frozen Foods or F&B also relevant
• National/all-India experience preferred
• Strong commercial, analytical, negotiation and stakeholder management skills
• Proven team management and business growth experience