Junior/Senior Specialist – HoReCa Sales - North and West India

Bayfield Food Ingredients; India; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Bayfield Food Ingredients is seeking a dynamic HoReCa sales professional to grow our business across North and West India. You will develop plans, manage accounts, and promote products with chefs, hotels, and cloud kitchens.

The role requires 4–8 years in HoReCa or related B2B sales, strong regional knowledge, and a proven track record in account management and revenue growth. Will mentor juniors and represent Bayfield at trade shows.

Qualifications

• 4–8 years in HoReCa, foodservice, ingredients, FMCG, QSR or related B2B sales.
• Strong North/West India HoReCa market knowledge and established customer relationships.
• Proven experience in key account management, business development, revenue growth and customer acquisition.
• Graduate / MBA / Food Technology / Hotel Management or relevant qualification.

Responsibilities

• Develop and execute HoReCa sales plans for the assigned region, including revenue, margin, customer acquisition, and market expansion.
• Identify and develop key accounts and strategic HoReCa customers across hotels, QSRs, restaurants, caterers, cloud kitchens, and foodservice operators.
• Lead customer presentations, product trials, sampling, demonstrations, and solution-based selling.
• Drive cross-selling, upselling, new product introduction, and customer conversions.
• Build long-term relationships with chefs, procurement teams, business owners, and key decision-makers.
• Analyse market trends, competitor activities, pricing, customer needs, and identify new business opportunities.
• Own sales pipeline, forecasting, revenue and margin performance, and provide regular MIS.
• Coordinate with Culinary, R&D, Supply Chain, Operations, Logistics, and Finance to ensure seamless customer execution.
• Lead resolution of key customer issues and ensure effective follow-up.
• Mentor and support junior team members and strengthen regional market coverage.
• Represent Bayfield at trade shows, customer events, chef meets, and industry forums.

Skills

Sales

Account management

Client relationships

Education

Graduate / MBA / Food Tech / Hotel Mgmt

Job description

Position Overview

Support the development of Bayfield’s HoReCa business across North & West India through customer acquisition, market coverage, product promotion, and day-to-day account management.

Position Overview

Support the development of Bayfield’s HoReCa business across North & West India through customer acquisition, market coverage, product promotion, and day-to-day account management.

Key Responsibilities

• Develop and execute HoReCa sales plans for the assigned region, including revenue, margin, customer acquisition, and market expansion.


• Identify and develop key accounts and strategic HoReCa customers across hotels, QSRs, restaurants, caterers, cloud kitchens, and foodservice operators.


• Leverage an established customer and market network to generate new business opportunities.


• Lead customer presentations, product trials, sampling, demonstrations, and solution-based selling.


• Drive cross-selling, upselling, new product introduction, and customer conversions.


• Build long-term relationships with chefs, procurement teams, business owners, and key decision-makers.


• Analyse market trends, competitor activities, pricing, customer needs, and identify new business opportunities.


• Own sales pipeline, forecasting, revenue and margin performance, and provide regular MIS.


• Coordinate with Culinary, R&D, Supply Chain, Operations, Logistics, and Finance to ensure seamless customer execution.


• Lead resolution of key customer issues and ensure effective follow-up.


• Mentor and support junior team members and strengthen regional market coverage.


• Represent Bayfield at trade shows, customer events, chef meets, and industry forums.

Experience & Qualifications

• 4–8 years of experience in HoReCa, foodservice, food ingredients, FMCG, QSR, or related B2B sales.


• Strong North/West India HoReCa market knowledge and established customer relationships.


• Proven experience in key account management, business development, revenue growth, and customer acquisition.


• Graduate / MBA / Food Technology / Hotel Management or relevant qualification.


• Strong commercial and customer relationship management skills.

Skills: horeca,customer acquisition,sales