Junior Digital Marketing Executive

Btw Financial Services & Imf; Pune District; On-site; INR 334,800 - 669,600; Full time

Job summary

Btw Financial Services & Imf in Pune District is seeking a digital marketing professional to assist with SEO, SEM, email marketing, and social media campaigns. Responsibilities include managing content updates, monitoring engagement metrics, and performing basic SEO tasks. The ideal candidate should be proficient in tools like Google Analytics and SEMrush. This role emphasizes collaboration and strategic thinking, as well as effective communication skills. Opportunity for growth in a dynamic environment.

Responsibilities

• Assist in the execution of SEO, SEM, email marketing, and social media campaigns.
• Manage daily posting, content updates, and engagement across platforms like Facebook, LinkedIn, Instagram, etc.
• Monitor website traffic, social media engagement, and campaign performance using Google Analytics and other tools.
• Perform basic SEO tasks such as on-page optimization, meta tag updates, and keyword research.

Skills

Google Analytics

SEO (On-page)

Social Media Management

Content Coordination

Email Marketing

SEM (Basic Campaign Support)

Wordpress

Microsoft Excel

Tools

SEMrush

Email Tools

Facebook/Instagram Ads

Social Media Scheduling Tools (e.g., Buffer/Hootsuite)

Canva

Job description

Roles and Responsibilities

• Assist in the execution of SEO, SEM, email marketing, and social media campaigns.
• Manage daily posting, content updates, and engagement across platforms like Facebook, LinkedIn, Instagram, etc.
• Monitor website traffic, social media engagement, and campaign performance using Google Analytics and other tools.
• Perform basic SEO tasks such as on-page optimization, meta tag updates, and keyword research.
• Collaborate with the content, graphics, and technical teams to ensure consistent brand messaging.
• Perform competitor research and suggest improvements.
• Learn and work on basic automation workflows using tools like Make.com and n8n (added advantage).
• Regularly report campaign metrics and suggest improvements.

Tools and Technology Skills

• Google Analytics
• Google Ads
• Facebook/Instagram Ads
• SEMrush
• Canva
• Wordpress
• Email Tools
• Microsoft Excel
• Social Media Scheduling Tools (e.g., Buffer/Hootsuite)

Soft Skills

• Communication Skills
• Strategic Thinking
• Team Leadership
• Analytical Thinking
• Creativity
• Time Management
• Problem Solving
• Collaboration
• Adaptability
• Attention to Detail

Domain Skills

• SEO (On-page)
• SEM (Basic Campaign Support)
• Email Marketing
• Social Media Management
• Content Coordination
• Digital Campaign Reporting
• Keyword Research
• Competitor Research