Junior Copywriter

Grapes Worldwide; New Delhi; On-site; INR 400,000 - 700,000; Full time

Job summary

Grapes is seeking a dynamic Copywriter to shape brand voices across digital and print media. You will craft engaging copy, maintain tone, and collaborate with cross-functional teams to deliver campaigns that resonate with clients.

Responsibilities include content development, campaign ideation, quality assurance, mentorship of junior writers, and client collaboration. A portfolio demonstrating versatility is required.

Qualifications

• Bachelor's degree in communications, English, journalism, marketing, or a related field.
• 1 to 3 years of proven experience in copywriting or content creation, preferably within an agency setting.
• Strong collection of published work showcasing your versatility and creativity.

Responsibilities

• Strategic Content Development: Lead copy for digital, social, print, and more.
• Campaign Conceptualization: Brainstorm and execute ideas aligned with client goals and brand identity.
• Quality Assurance: Ensure high standards of copy quality and consistency.
• Mentorship: Guide and mentor junior writers.
• Brand Voice Management: Maintain brand consistency across channels.
• Trend Analysis: Stay ahead of industry trends to keep content fresh.
• Client Collaboration: Work with clients to understand needs and refine copy.

Skills

Writing

Editing

Storytelling

Conceptual thinking

Project management

Communication

Team mentoring

Education

Bachelor's degree in communications

Job description

About us

Grapes, India’s leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists.

Powered with a deep Technical Knowledge – combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent

Roles & Responsibilities:

As a Copywriter at Grapes, you will be at the forefront of our content creation

efforts, shaping the voice and tone of our clients’ brands.

Your key responsibilities will include:

• Strategic Content Development: Lead the creation of engaging and persuasive copy for a variety of platforms, including digital, social media, print, and more.
• Campaign Conceptualization: Collaborate with cross-functional teams to brainstorm, develop, and execute innovative campaign ideas that align with client goals and brand identity.
• Quality Assurance: Ensure the highest standards of copy quality, consistency, and accuracy across all channels.
• Mentorship: Guide and mentor junior writers, providing constructive feedback and fostering a collaborative and creative environment.
• Brand Voice Management: Maintain and enhance brand consistency across all communications, ensuring alignment with strategic objectives.
• Trend Analysis: Stay abreast of industry trends, competitive landscape, and emerging technologies to keep our content fresh and relevant.
• Client Collaboration: Work closely with clients to understand their needs, present ideas, and refine copy based on feedback.

Desired Qualifications & Experience:

• Bachelor's degree in communications, English, journalism, marketing, or a related field.
• 1 to 3 years of proven experience in copywriting or content creation, preferably within an agency setting.
• Strong collection of published work showcasing your versatility and creativity.

Skills:

• Exceptional writing and editing skills with a keen eye for detail.
• Proven ability to develop compelling narratives and impactful messaging.
• Strong conceptual thinking and the ability to generate innovative ideas.
• Proficiency in managing multiple projects and meeting tight deadlines.
• Excellent communication and presentation skills.
• Experience in leading and mentoring a team of writers or creatives.