Junior Copywriter

Lxme Money Private Limited; Mumbai; On-site; INR 500,000 - 700,000; Full time

Job summary

Lxme Money Private Limited is seeking a skilled copywriter/content strategist to craft digital-first content for campaigns, websites, emails, and paid ads. You will collaborate with designers and marketing teams to create compelling brand storytelling and simplify financial concepts for a broad audience.

Ideal candidates bring fintech experience, UX writing exposure, and a knack for balancing creativity with data-driven decisions in a fast-paced environment.

Qualifications

• Proven ability to craft digital-first copy across formats (social media, ads, blogs, UX copy).
• Strong understanding of personal finance concepts and ability to translate them for users.
• Collaboration and communication with design, strategy, and marketing teams.

Responsibilities

• Develop high-quality, conversion-driven copy for digital campaigns, social media, website content, email marketing, and paid ads.
• Collaborate with designers, strategists, and marketing teams to tell compelling brand stories.
• Translate complex financial concepts into engaging, digestible content for a broad audience.
• Oversee content strategy to align with brand objectives and user engagement goals.
• Optimize copy for SEO, performance marketing, and user experience.
• Stay updated on industry trends, consumer behavior, and best practices in digital content.

Skills

Copywriting

Content Strategy

SEO

Social Media

UX Copy

Job description

Lxme is a leading financial services platform in India, committed to revolutionizing the way women manage and grow their finances. We are on a mission to provide innovative and accessible financial solutions to our women audience, leveraging cutting-edge technology and a customer-centric approach.

Key Responsibilities:

• Develop and execute high-quality, conversion-driven copy for digital campaigns, social media, website content, email marketing, and paid ads.
• Collaborate with designers, strategists, and marketing teams to create compelling brand storytelling.
• Simplify complex financial concepts into engaging and digestible content for a broad audience.
• Oversee content strategy, ensuring alignment with brand objectives and user engagement goals.
• Optimize copy for SEO, performance marketing, and user experience.
• Stay updated on industry trends, consumer behavior, and best practices in digital content.

Required Skills & Experience:

• Minimum 1-3 years of experience in copywriting, content strategy, or a similar role within an advertising agency.
• Proven ability to craft impactful digital-first content across multiple formats (social media, ads, blogs, UX copy, etc.).
• Strong understanding of personal finance and ability to translate financial concepts into user-friendly content.
• Ability to balance creativity with data-driven decision-making.
• Excellent communication and collaboration skills

Preferred Qualifications:

• Experience in fintech, financial services, or women-focused platforms.
• Exposure to UX writing and microcopy development.

Why Join Us?

• Work with a purpose-driven brand empowering women financially.
• Be part of a collaborative, high-energy team that values creativity and innovation.
• Growth opportunities in a fast-paced digital ecosystem.