Junior Brand Strategist

Aprajita Toor Official; Mumbai; On-site; INR 360,000 - 540,000; Full time

Job summary

Aprajita Toor Official in Chembur, Mumbai is seeking a curious Junior Brand Strategist to shape how the brand evolves, communicates and connects with its audience. You’ll research cultural trends and consumer behaviour and help develop campaign narratives, brand communication and marketing strategies.

The ideal candidate has 1–2 years of experience in branding, marketing or communications, a passion for fashion and culture, strong storytelling, and the ability to translate insights into

Qualifications

• 1–2 years of experience in branding, marketing or communications.

Responsibilities

• Brand Strategy & Positioning: develop and strengthen positioning, identity and messaging.
• Brand Marketing & Campaign Planning: create monthly, quarterly and seasonal brand plans.
• Campaign Strategy & Storytelling: research and craft campaign narratives aligned with design philosophy.
• Brand Communication & Content Strategy: maintain tone of voice across channels.
• Consumer, Market & Trend Research: study fashion, luxury, lifestyle trends and consumer insights.
• Cross-Functional Collaboration: work with marketing, creative and production teams.
• Campaign Evaluation & Insights: track performance and extract learnings.

Skills

Brand strategy

Campaign planning

Content strategy

Research

Storytelling

Cross-functional collaboration

Job description

Chembur- Mumbai | Full-time, On-site | 1–2 years of experience

We’re looking for a curious, creative and research-driven Junior Brand Strategist to join our team and help shape how our brand evolves, communicates and connects with its audience.

From researching cultural trends and consumer behaviour to developing campaign narratives, brand communication and marketing strategies, this role is for someone who enjoys thinking beyond the obvious and turning ideas into meaningful brand experiences.

We’re looking for someone who:

• Has 1–2 years of experience in branding, marketing or communications.
• Is curious about fashion, luxury, culture and consumer behaviour.
• Has a strong understanding of storytelling, research and brand positioning.
• Can connect creative thinking with strategic intent.
• Takes initiative, thinks independently and brings a fresh perspective.

Key Responsibilities

1. Brand Strategy & Positioning

• Assist in developing and strengthening the brand's positioning, identity and messaging.
• Research competitors and identify opportunities to differentiate the brand.
• Help establish consistent brand communication across customer touchpoints.
• Translate the founder's vision and brand philosophy into clear communication frameworks.

2. Brand Marketing & Campaign Planning

• Assist in developing monthly, quarterly and seasonal brand marketing plans.
• Identify relevant cultural moments, trends and opportunities for brand campaigns.
• Align campaign planning with collection launches, festive occasions and wedding seasons.
• Work with the Marketing & Merchandising team to align brand initiatives with business priorities.

3. Campaign Strategy & Storytelling

• Research and develop campaign narratives that communicate the brand's design philosophy and product value.
• Assist in preparing campaign briefs, creative references and communication plans.
• Explore storytelling opportunities around craftsmanship, materials, design inspiration and contemporary Indian culture.
• Collaborate with the Creative Strategist & Product Stylist to translate campaign objectives into creative concepts.

4. Brand Communication & Content Strategy

• Contribute to developing brand communication pillars and content themes.
• Help maintain consistency in the brand's tone of voice across social media, website, email and other channels.
• Research ideas for editorial content, founder-led storytelling and brand-building initiatives.
• Work with the creative team to ensure that content aligns with the brand's positioning and campaign objectives.

5. Consumer, Market & Trend Research

• Research fashion, luxury, footwear and lifestyle trends.
• Study competitor communication, brand positioning and emerging consumer preferences.Identify relevant cultural conversations and consumer insights that can inform brand strategy.
• Translate research findings into actionable recommendations rather than simply compiling references.

6. Cross-Functional Collaboration

• Work closely with the Executive – Marketing & Merchandising on campaign priorities and commercial alignment.
• Collaborate with the Creative Strategist & Product Stylist on campaign concepts and content direction.
• Coordinate with the Visual Communication Designer and Producer to support campaign execution.
• Assist in preparing presentations, creative briefs, research documents and campaign proposals.

7. Campaign Evaluation & Insights

• Track campaign performance and relevant brand engagement metrics.
• Assist in evaluating audience responses and identifying successful communication approaches.
• Document campaign learnings and recommend improvements for future initiatives.
• Use available customer and market insights to inform brand communication.

The Ideal Candidate

• Has 1–2 years of experience in branding, marketing, communications or a related field.
• Has a genuine interest in fashion, luxury, design, culture and consumer behaviour.
• Possesses strong research, writing and presentation skills.
• Can think conceptually and translate ideas into structured strategies.
• Understands the fundamentals of brand positioning, storytelling and campaign planning.
• Is observant, curious, detail-oriented and proactive.
• Can work independently while collaborating effectively with a creative team.
• Brings original thinking and a point of view rather than relying entirely on existing trends or references.