International Business Development Manager

Frido; Pune District; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Frido, a Pune-based mobility and wellness brand, seeks a Manager – International Expansion to drive global growth from India. You will identify new markets, build GTM strategies, and establish international distribution networks, partnering with dealers, importers, and distributors to scale revenue.

The role requires market entry expertise, strong commercial sense, and cross-functional collaboration across Supply Chain, Operations, Finance, and Marketing to execute export initiatives and

Qualifications

• Experience in leading international expansion and GTM strategies.
• Proven ability to build international distribution networks and partnerships.
• Strong market research and competitive benchmarking capabilities.
• Experience handling export documentation and regulatory considerations.
• Excellent communication and presentation skills for global audiences.

Responsibilities

• Develop and execute Frido's international expansion strategy.
• Identify high-potential countries, market opportunities, and growth segments.
• Build and manage relationships with distributors, dealers, importers, and channel partners.
• Drive export sales for Frido's mobility, ergonomic, and wellness product portfolio.
• Develop go-to-market strategies for new international markets.
• Manage partnerships with global distributors and healthcare channels.
• Coordinate with regulatory and compliance teams for market entry.
• Work with Supply Chain, Operations, Finance, and Marketing for execution.
• Lead pricing strategy, product positioning, and competitive benchmarking across markets.
• Explore opportunities on international B2B and B2C marketplaces.
• Participate in international trade fairs and networking events.
• Track market trends, customer insights, competitor activities, and performance.
• Achieve international sales and revenue targets.

Skills

International Business Development

Global Market Research

Strategic Partnerships

International Negotiation

Market Entry Strategy

Cross-functional StakeholderManagement

Commercial & Pricing Strategy

International Trade & Export Doccument

Strong Presentation & CommunicationSki

Advanced Excel

CRM Tools

Education

Bachelor's degree in Business, Engineering, Healthcare, or related field

MBA in International Business, Marketing, or Sales preferred

Tools

CRM Software

Job description

Position – Manager, International Expansion

Location: Pune (Work from Office)

Department: International Business

Working Days: 6 Days a Week

About Frido

Frido is a Pune-based mobility and wellness brand dedicated to improving the way people move, sit, walk, and live. Our product portfolio includes ergonomic chairs, electric wheelchairs, mobility scooters, cushions, pillows, footwear, and other wellness solutions. As we continue our growth journey, we are looking for a dynamic professional to lead our international business expansion.

Role Overview

The Manager – International Expansion will be responsible for driving Frido's global growth by identifying new market opportunities, developing and executing Go-to-Market (GTM) strategies, establishing international distribution networks, and building strategic partnerships. This role requires strong commercial acumen, market entry expertise, and the ability to scale business across international markets.

Key Responsibilities

• Develop and execute Frido's international expansion strategy.
• Identify high-potential countries, market opportunities, and growth segments.
• Build and manage relationships with distributors, dealers, importers, and channel partners.
• Drive export sales for Frido's mobility, ergonomic, and wellness product portfolio.
• Develop go-to-market strategies for new international markets.
• Manage partnerships with global distributors and healthcare channels.
• Coordinate with regulatory and compliance teams to ensure smooth market entry.
• Work closely with Supply Chain, Operations, Finance, and Marketing for international business execution.
• Lead pricing strategy, product positioning, and competitive benchmarking across markets.
• Explore opportunities on international B2B and B2C marketplaces such as Amazon Global, Noon, Walmart Marketplace, etc.
• Participate in international trade fairs, exhibitions, and networking events.
• Track market trends, customer insights, competitor activities, and business performance.
• Achieve international sales and revenue targets.

Required Skills

• International Business Development
• Global Market Research
• Strategic Partnerships
• International Negotiation
• Market Entry Strategy
• Cross-functional Stakeholder Management
• Commercial & Pricing Strategy
• International Trade & Export Documentation
• Strong Presentation & Communication Skills
• Advanced Excel & CRM Tools

Preferred Experience

• 7-10 years of experience in International Business Development, Export Sales, or Global Expansion.
• Experience in consumer products, healthcare, medical devices, ergonomic furniture, wellness products, or mobility solutions.
• Proven experience in expanding business across regions such as the Middle East, Southeast Asia, Europe, North America, or Africa.
• Experience managing distributors and international channel partners.
• Knowledge of export regulations, logistics, and international trade practices.

Qualification

• Bachelor's degree in Business, Engineering, Healthcare, or a related field.
• MBA in International Business, Marketing, or Sales preferred.

Key Performance Indicators (KPIs)

• International revenue growth
• New countries launched
• Partner retention and satisfaction
• International gross margin

Why Join Frido?

• Opportunity to build Frido's global presence from India.
• Work with an innovative and fast-growing mobility and wellness brand.
• High ownership role with strategic business impact.
• Collaborative and entrepreneurial work culture.

Ideal Companies to Target

• Healthcare & Medical Devices: Ottobock, Sunrise Medical, Invacare, Drive DeVilbiss, Arjo
• Ergonomic Furniture: Herman Miller, Steelcase, Haworth, Humanscale
• Consumer & Wellness: Tynor, Vissco, Decathlon, Philips Healthcare, Medline
• D2C Consumer Brands with international expansion experience
• Export houses dealing in healthcare, furniture, wellness, or consumer products