Consumer Insights Sr Manager

ALLEN Career Institute Pvt. Ltd.; India; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

A leading educational institute is looking for a Consumer Insights professional with 6–10 years of experience. The role involves driving insights through quantitative and qualitative research to influence business decisions. The candidate should possess strong analytical skills and be fluent in English and Hindi. Willingness to travel for market immersions is expected.

Qualifications

• 6–10 years in consumer insights / market research.
• Expertise in quant & qual research and analytics.
• Fluent in English & Hindi.

Responsibilities

• Manage Quant + Qual Research including brand health trackers.
• Drive Growth Insights through market sizing and competitive landscaping.
• Analyze results and provide actionable recommendations.

Skills

Quant & Qual Research

Analytical Skills

Report Writing

Insight Storytelling

Problem Solving

Collaboration

Job description

Overview

Role Overview

We are looking for a Consumer Insights professional (6–10 years) who combines research expertise with an entrepreneurial mindset - someone who takes ownership, has a bias for action, and proactively brings the voice of the consumer into business decisions. This hands-on, end-to-end role spans across Qualitative and Quantitative researches such as brand health tracking, segmentation, comms testing, consumer journey mapping, opportunity sizing, and white space identification – driving growth across ALLEN’s offline and online businesses. Travel is expected for field immersions and market visits.

Responsibilities

• Manage Quant + Qual Research: Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc.

• Drive Growth Insights: Market sizing, opportunity identification, competitive landscaping, and market/category entry studies.

• Execute with Ownership: Moderate FGDs/IDIs (English & Hindi), design surveys, manage fieldwork, ensure robust data quality.

• Turn Data into Action: Analyze results, synthesize insights, and provide clear, actionable recommendations

• Collaborate & Influence: Collaborate with cross-functional teams (Marketing, Sales, Product, Academics, Analytics, CX) to embed consumer-centric thinking

• Liaise with agency partners/vendors: Ensure high-quality and timely outputs from external partners

What we are looking for

• Experience: 6–10 years in consumer insights / market research (agency + client side mix preferred but not mandatory)

• Expertise: Quant & qual research, moderation, survey design, analytics, report writing, insight storytelling

• Mindset: Entrepreneurial, proactive, high ownership, bias for action, problem solver

• Business Acumen: Ability to link insights to growth strategies and influence stakeholders

• Languages: Fluent in English & Hindi

• Mobility: Willing to travel for research and market immersions