Influencer Marketing Specialist

RVCJ Digital Media; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

RVCJ Digital Media is India’s leading culture-led digital media and marketing network, specializing in meme marketing, influencer collaborations, branded content, and creator-led campaigns. The team leverages youth culture insights to connect brands with audiences through authentic storytelling.

The company seeks an Influencer Marketing Specialist to develop strategy, plan campaigns, and execute influencer programs while coordinating with clients and artists to deliver impactful results.

Qualifications

• 2–5 years of work experience in a similar influencer marketing role.
• Experience negotiating rates and executing contracts with influencers.
• Experience with influencer marketing agencies is mandatory.
• Strong written and verbal communication; able to engage high-profile artists.
• Ability to manage multiple campaigns simultaneously and derive insights from data.

Responsibilities

• Coordinate and maintain strong client relationships.
• Budget planning, management, and negotiation.
• Write briefs for campaigns.
• Reach out to influencers, celebs and content creators to build a robust database.
• Shortlist and review influencer selections.
• Ensure on-time delivery and analyze campaign data to guide future strategy.

Skills

Negotiation

Budget management

Campaign coordination

Influencer outreach

Client communication

Education

Bachelor's degree in marketing/advertising

Job description

RVCJ Digital Media is India’s leading culture-led digital media and marketing network, known for meme marketing, influencer collaborations, branded content, and creator led campaings. The company leverages a deep understanding of youth culture and internet trends to help brands connect with audiences through organic, high-impact storytelling. Campaigns are driven by creativity, data, and cultural relevance to deliver measurable reach, engagement, and brand recall at scale. Through an integrated ecosystem of media, creators, and content studios, RVCJ enables brands to move beyond conventional advertising and become part of everyday digital conversations.

We are seeking for an Influencer marketing specialist to join our team. Their job role will majorly include making strategy, plan, and execute the influencer marketing campaign while co-ordination with the clients and artists.

Roles and Responsibilities:

• Co-ordinate and maintain a strong relationship with the client.
• Budget management (Making, maintaining and negotiation)
• Write briefs for the campaign.
• Reach out to the influencers, celebs and content creators and help build robust database.
• Shortlist and review the influencers selection.
• Maintain timelines and responsible for on-time delivery of the campaigns.
• Maintaining and updating the data of the insights from the campaign and make strategic decision for the improvement for ongoing and future campaigns.

Skills and Qualification Required:

• 2-5 years of work experience in a similar role in an influencer marketing agency only.
• Experience in negotiating rate and making contracts with the clients and the influencers.
• Experience with influencer marketing agency is mandatory.
• Experience negotiating rates and executing contracts between influencers and brands.
• Experience in managing and executing multiple campaigns at a time.
• Strong communication both verbal and written. Comfortable while communicating with high end profiles artist.
• Experience in maintain data with good analytical skills to make reports and future strategies.
• Strong at budget management.
• Must be able to work single handed and with the team.
• Problem solving skill and high level of accuracy.
• Degree in marketing and advertising or relating (preferred).