Influencer Marketing Specialist

Barcode Entertainment : Strategic Brand Solutions; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Barcode Entertainment, part of YKONE, is expanding its global influencer reach from Mumbai. We seek an Influencer Marketing Specialist to lead bulk campaigns, manage large influencer rosters, and act as the primary client contact to ensure campaigns deliver measurable ROI.

You will drive end-to-end activations, coordinate with strategy, design, and paid media teams, and optimize campaigns for brand objectives across platforms like Instagram and YouTube. A fast-paced agency environment awaits.

Qualifications

• Experience in managing influencer campaigns from brief to delivery.
• Proven track record with nano to celebrity influencers.
• Strong client-facing communication and relationship management.
• Ability to negotiate deliverables, contracts, and budgets.
• Adept at analyzing results and driving ROI.

Responsibilities

• Design and plan influencer campaigns aligned with brand objectives and KPIs.
• Source, vet, and onboard influencers at scale across categories.
• Oversee end-to-end execution, content approvals, and scheduling.
• Act as primary client POC and provide updates and reports.
• Track metrics and deliver post-campaign insights and optimization.

Skills

Influencer marketing

End-to-end campaigns

Client-facing

Influencer sourcing

Negotiation skills

Job description

Barcode Entertainment: Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. We are committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights.

Role Overview

We are seeking an Influencer Marketing Specialist with hands‑on experience managing bulk influencer campaigns across diverse brands. This role requires someone who has been the primary client point of contact, executed end‑to‑end influencer activations, and is skilled at driving results in a fast‑paced agency environment.

You will be responsible for campaign planning, influencer management, execution oversight, and client servicing - ensuring every campaign is delivered with precision, impact, and measurable ROI.

Key Responsibilities

• Design campaign strategies that align with brand objectives, KPIs, and audience insights.
• Create and manage structured campaign workflows, timelines, and briefing documents.

Influencer Sourcing & Management

• Source, vet, and onboard nano, micro, and macro influencers at scale.
• Manage large influencer rosters, ensuring quality, brand fit, and cost efficiency.
• Negotiate deliverables, contracts, and budgets to maximize ROI.

Campaign Execution

• Drive end‑to‑end execution for bulk campaigns across multiple categories and platforms.
• Brief influencers, align content to brand tone/creative vision, and oversee approvals.
• Ensure seamless scheduling, timely content delivery, and compliance with campaign guidelines.

Client & Stakeholder Communication

• Act as primary client POC throughout the campaign lifecycle.
• Present strategies, campaign updates, and reports to clients, addressing queries and feedback promptly.
• Collaborate closely with internal teams (strategy, design, paid media, etc.) to deliver integrated solutions.

Reporting & Optimization

• Track campaign metrics (reach, engagement, conversions, ROI) using analytics tools.
• Prepare detailed post‑campaign reports with insights, learnings, and recommendations.
• Monitor industry trends, competitor activities, and influencer performance benchmarks.

Required Skills & Qualifications

• 2-3 years of agency‑side experience in influencer marketing, with proven end‑to‑end campaign execution.
• Demonstrated success in handling influencer activations for multiple brands simultaneously.
• Strong experience as a client‑facing POC, with excellent relationship management skills.
• In‑depth knowledge of influencer tiers (nano to celebrity) and content/engagement trends across platforms (Instagram, YouTube, etc.).
• Exceptional negotiation, communication, and multitasking skills.
• Highly organized, detail‑oriented, and able to thrive in a fast‑paced, deadline‑driven environment.