Influencer Marketing Specialist

Influencer.in; Gurugram District; On-site; INR 450,000 - 650,000; Full time

Job summary

Influencer.in in Gurugram is seeking an Influencer Marketing Specialist for a full-time, on-site role. You will lead influencer onboarding, match influencers to brands, guide product integration, coordinate timelines, and analyze performance to drive storefront success.

Ideal candidates have 1.5–2 years in influencer marketing, strong negotiation and communication skills, and the ability to manage relationships remotely while contributing creative campaign ideas.

Qualifications

• Experience in influencer marketing campaigns and partnerships.
• Proven ability to negotiate rates and terms with creators.
• Strong written and verbal communication skills.
• Experience in managing relationships remotely with influencers.
• Excellent planning skills and ability to lay out campaign steps.
• Ability to contribute creative ideas across campaigns.

Responsibilities

• Lead and onboard influencers for performance campaigns.
• Match influencers to brands to maximize storefront performance.
• Guide product and brand integration in creator content.
• Coordinate timelines and ensure quality and timely delivery.
• Negotiate terms with influencers and establish agreements.
• Monitor influencer performance and storefront metrics.
• Analyze data and extract insights for optimization.
• Prepare post-campaign reports with recommendations.
• Develop business-driving communication strategies and support campaign planning.
• Collaborate with internal stakeholders to drive outcomes.

Skills

Influencer marketing

Negotiation

Communication

Remote relationship management

Strategic planning

Creative input

Job description

Influencer Marketing Specialist | Gurugram | 1.5 to 2 Years of experience | Full-time | On-site

Influencer.in is India’s largest influencer marketing platform that connects brands with digital influencers. It’s an initiative of India's fastest-growing digital agency, Social Beat with 200+ digital experts across India. With our web & app platform, we help brands create quality content and amplify the reach among the target audience by leveraging 70,000 verified digital influencers across Instagram, Facebook, YouTube, Twitter, Amazon, Linkedin, Moj, TakaTaka, Clubhouse, and industry-specific platforms.

We aim to build ground-breaking products in India for the influencer and creator economy.

Role and Responsibilities:

1. 1. Lead, identify and proactively onboard influencers on performance campaigns
2. 2. Understand and figure out how to maximize storefront performance by matching the right influencers with the right brands
3. 3. Guide the discussion on product and brand integration in influencers' content.
4. 4. Coordinate and manage expectations in terms of quality and timely delivery from influencers as well as from the internal team
5. 6. Collaborate with all internal stakeholders to negotiate the best possible terms and establish commercial and strategic agreements with influencers.
6. 7. Monitor and analyze influencer performance and achieve storefront metrics
7. 8. Discern data and extract insightful observations
8. 9. Conduct post-mortems of campaigns and storefront performance; generate reports on key insights, recommendations, and strategic adjustments to drive change for
9. 10. Developing business driving & communication strategies and assisting clients with future campaign planning.

An ideal candidate should have

1. 1. Minimum 1.5 -2 years of relevant experience in influencer marketing
2. 2. Experience in negotiating rates and terms with influencers
3. 3.. Excellent written and verbal communication skills
4. 4. Experience with maintaining professional relationships remotely
5. 5. Strong planning skills: Clearly lay out the steps required to execute a marketing strategy, providing a logical progression from campaign creation to completion.
6. 6. Provide creative input across all campaigns and projects