Influencer Marketing Manager

Routed Media; Kolkata District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Routed Media, via CreatorFlux Media, seeks an Account Manager to drive end-to-end influencer campaigns from client management to reporting. You will coordinate with strategy, creative, talent, and production teams to ensure seamless delivery and measurable results.

The ideal candidate has 3+ years in account management within a digital or influencer agency, with strong communication, negotiation, and presentation skills, and a passion for the creator economy.

Qualifications

• 3+ years of experience in Account Management within a digital or influencer marketing agency.
• Proven track record of delivering successful influencer or digital campaigns.

Responsibilities

• Manage a portfolio of brand and agency clients, ensuring flawless execution and on‑time campaign delivery.
• Act as the primary point of contact for clients from briefing to reporting.
• Collaborate with internal teams (strategy, creative, talent, and production) to conceptualize and execute high‑impact influencer campaigns.
• Oversee influencer shortlisting, negotiations, and campaign coordination.
• Monitor campaign performance and deliver actionable insights through detailed reports.
• Build and nurture strong, long‑term relationships with clients and creator partners.
• Identify opportunities for account growth, cross‑selling, and strategic collaboration.

Skills

Account management

Influencer marketing

Communication skills

Negotiation

Campaign management

Presentation skills

Team collaboration

Job description

About Routed Media & The Role:

Routed Media is the exclusive digital talent arm of Zee, focused on end-to-end influencer solutions encompassing talent management, influencer marketing, creative solutions, and creator-led content IP development. This pioneering initiative is redefining how creators gain visibility, voice, and value on national and global platforms through impactful storytelling and strategic brand collaborations.

More than just an influencer network, Routed Media is building the future of digital entertainment by managing and empowering creators across genres, audiences, and platforms, while shaping the next wave of creator-led entrepreneurship and cultural influence.

The Account Manager at CreatorFlux Media drives end-to-end influencer marketing campaigns from client management and strategy to execution and reporting. The role focuses on building strong client and creator relationships, ensuring seamless delivery, and identifying growth opportunities. Ideal candidates have experience in digital or influencer marketing, strong communication skills, and a passion for the creator economy.

Key Responsibilities:

Client & Campaign Management:

• Manage a portfolio of brand and agency clients, ensuring flawless execution and on‑time campaign delivery.
• Act as the primary point of contact for clients from briefing to reporting.
• Collaborate with internal teams (strategy, creative, talent, and production) to conceptualize and execute high‑impact influencer campaigns.
• Oversee influencer shortlisting, negotiations, and campaign coordination.
• Monitor campaign performance and deliver actionable insights through detailed reports.

Relationship & Business Development:

• Build and nurture strong, long‑term relationships with clients and creator partners.
• Identify opportunities for account growth, cross‑selling, and strategic collaboration.
• Drive client satisfaction through proactive communication and innovative campaign ideas.

Team Leadership & Development:

• Mentor and guide junior team members, ensuring they are aligned on client objectives and execution excellence.
• Identify training needs within the team and support their professional development.

Qualifications & Skills:

• 3+ years of experience in Account Management within a digital or influencer marketing agency.
• Proven track record of delivering successful influencer or digital campaigns.
• Strong understanding of social media platforms, influencer ecosystems, and content trends.
• Excellent communication, negotiation, and presentation skills.
• Ability to manage multiple campaigns, stakeholders, and timelines simultaneously.
• A passion for creators, digital culture, and emerging trends in the creator economy.