Influencer Marketing Manager

Zevo360 Technologies Pvt Ltd; Indore District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Zevo360 Technologies Pvt Ltd is looking for a strategic Influencer Marketing Manager in Indore to drive growth through influencer partnerships and digital campaigns. This role will help shape Zevo's voice across platforms.

The ideal candidate has at least 3 years of experience in influencer marketing, excellent negotiation skills, and a strong grasp of digital consumer behavior. Join a fast-growing startup shaping the future of learning for kids aged 0–12.

Qualifications

• Minimum 3+ years in influencer marketing or brand partnerships.
• Strong understanding of digital consumer behavior in parenting.
• Ability to drive campaigns independently.

Responsibilities

• Define and execute the influencer marketing roadmap.
• Conceptualize and launch high-impact campaigns.
• Oversee influencer collaborations and branded content.

Skills

Influencer marketing

Digital consumer behavior

Negotiation

Data analysis

Communication

Job description

What Would You Do As Influencer Marketing Manager

Zevo is India’s first parenting app that helps parents build real-world skills in their children through milestones, habits, and guided daily activities. We are looking for a strategic and creative Influencer Marketing Manager to drive our growth through influencer partnerships, digital campaigns, and community-building. This role will be at the heart of shaping Zevo’s voice across platforms and scaling our reach with parents across India.

Key Responsibilities

• Influencer Strategy: Define and execute the influencer marketing roadmap across Instagram, YouTube, parenting communities, and other digital channels, with a clear focus on app downloads, engagement, and subscriber growth.
• Campaign Ideation: Conceptualize and launch high-impact influencer and parent-led campaigns that resonate with families, create cultural relevance, and drive measurable results.
• Content Leadership: Oversee influencer collaborations, reels, UGC, and branded content—ensuring alignment with Zevo’s mission and brand voice.
• Trend Spotting: Research parenting content trends, competitor playbooks, and influencer best practices to keep Zevo ahead of the curve.
• Community Partnerships: Collaborate with parenting coaches, psychologists, early learning experts, and mom/dad influencers to create authentic and trusted brand visibility.
• Negotiation & Relationship Management: Lead negotiations with influencers, agencies, and talent managers to secure cost-effective, high-impact collaborations while fostering long-term relationships.
• Event Marketing: Plan and execute virtual parenting webinars, offline meetups, and influencer-led community events to deepen brand engagement.
• Cross-Functional Collaboration: Work closely with performance marketing, content, design, and product teams to integrate influencer marketing with larger brand campaigns.
• Analytics & Optimization: Go beyond vanity metrics—track CAC impact, retention uplift, and engagement quality, and optimize campaigns for sustainable growth.

Requirements & Qualifications

• Experience: Minimum 3+ years in influencer marketing/brand partnerships, preferably in D2C, parenting, edtech, or wellness apps/brands.
• Domain Edge: Strong understanding of digital consumer behavior, especially in parenting and lifestyle audiences.
• Execution Ownership: Ability to independently drive campaigns end-to-end with minimal direction.
• Networking Skills: Strong relationship-building, negotiation, and influencer management capabilities.
• Analytical Skills: Data-driven with proven experience in ROI measurement, reporting, and optimization.
• Communication: Excellent written, spoken, and presentation skills.
• Negotiation Skills: Proven ability to negotiate contracts, rates, and deliverables with influencers and agencies while ensuring brand value.
• Bonus: Prior experience in building influencer-led communities, managing social pages, or working with parenting experts.

Why Zevo

• Be part of a fast-growing parenting startup shaping the future of learning for kids aged 0–12.
• High ownership role with direct visibility into growth metrics.
• Opportunity to work on influencer-first growth models in a category with strong emotional resonance.