Influencer Marketer

Colombian Brew Coffee; Pune District; On-site; INR 420,000 - 720,000; Full time

Job summary

Colombian Brew Coffee is seeking a proactive Influencer Marketing Analyst to scale our creator engine and drive high-quality content from 100+ influencers every month. You will manage creator outreach, negotiation, and logistics to maximize ROI while maintaining a tight, performance-driven funnel.

You are highly organized, numbers-driven, and fluent with Instagram Reels and YouTube Shorts. This role collaborates with Brand Marketing & Growth in Pune to accelerate growth across channels.

Qualifications

• 1–3 years in influencer marketing, creator operations, or talent management.
• Funnel-driven approach: outreach, conversion, content, ROI.
• Strong negotiation skills to maximize campaign budgets.
• Highly organized and able to manage spreadsheets, CRM tools, shipping trackers, and many chats.
• Deep understanding of Instagram Reels and YouTube Shorts.

Responsibilities

• High-volume creator sourcing & outreach to onboard 100+ active creators per month.
• Coordinate end-to-end logistics: seeding, dispatching, tracking, and briefs.
• Track campaigns with metrics like reach, engagement, and ROI; optimize accordingly.
• Build relationships with top creators for long-term partnerships.

Skills

1–3 years experience

Funnel mentality

Strong negotiator

Execution machine

Platform native

Job description

Job Description: Influencer Marketing Analyst / Executive

Department: Brand Marketing & Growth

Experience: 15 Years (Influencer Marketing, Talent Management, or Social Media Operations)

About the Role

We are seeking a proactive, highly organized, and numbers-driven Influencer Marketing Analyst to scale our creator engine.

Our goal is aggressive: drive high-converting, high-quality content from 100+ influencers every single month. You won't just be sending product gifts; you will build a predictable pipeline of creators, manage high-volume outreach, track content performance, and optimize our influencer ROI.

If you live on Instagram and YouTube, understand creator dynamics, and treat creator outreach like a well-oiled performance funnel, this role is for you.

Key Responsibilities

1. High-Volume Creator Sourcing & Outreach

• Build and maintain a rolling pipeline of nano, micro, and macro-influencers across key niches (lifestyle, food & beverage, culture, and consumer tech).
• Conduct personalized, multi-channel outreach (DM, email, agency contacts) to onboard 100+ active creators per month.
• Negotiate deliverables, commercial terms, and barter/affiliate deals while maximizing brand budget efficiency.

2. Logistics, Briefing & Campaign Management

• Write clear, actionable creative briefs that guide influencers on product positioning, key messaging, and visual aesthetics without killing their creativity.
• Coordinate end-to-end logistics (product seeding, sample dispatching, tracking) to ensure creators receive products on time.
• Track content timelines, review drafts, and ensure posts go live according to schedule.

3. Performance Analytics & Optimization

• Track and analyze campaign metrics: Reach, Engagement Rate, Cost Per Engagement (CPE), Referral Conversions, and ROI.
• Build weekly and monthly performance dashboards to identify top-performing creators, best content formats (e.g., Reels, Shorts, Unboxings), and audience demographics.
• Whitelist and repurpose high-performing influencer content for performance ads and owned social channels.

4. Relationship & Community Building

• Build genuine, long-term relationships with top-tier creators to turn one-off collaborations into brand ambassadorships.
• Stay ahead of social media trends, viral audio, platform algorithm shifts, and emerging creator formats.

Who You Are (Qualifications & Skills)

• Experience: 1-3 years in influencer marketing, creator operations, or talent management at a D2C brand, agency, or social startup.
• Funnel Mentality: You view influencer marketing as a funnel (Outreach - Conversion - Content - ROI) and love tracking numbers.
• Strong Negotiator: Confident communicator who knows how to negotiate fair terms and maximize campaign budgets.
• Execution Machine: Extremely organized - able to manage spreadsheets, CRM tools, shipping trackers, and hundreds of active chats simultaneously without dropping the ball.
• Platform Native: Deep understanding of Instagram Reels, YouTube Shorts, and emerging short-form video strategies.

Why Join Us?

• High Impact & Ownership: You run a core growth lever of the brand with full autonomy to experiment and scale.
• Fast-Paced Environment: Direct exposure to founding and leadership teams in a fast-moving, agile brand ecosystem.
• Creative Freedom: Test new content strategies, creator tiers, and promotional formats every month.