Influencer Marketing Executive

YMI Ghar Soaps; Pune District; On-site; INR 350,000 - 550,000; Full time

Job summary

Ghar Soaps, a Pune-based skin care brand, is seeking an Influencer Marketing Executive to manage influencer collaborations across platforms from our Narhe, Pune location. The role requires creativity, strong communication, and prior experience with influencer partnerships within marketing agencies or consumer brands.

You will identify influencers, draft briefs, negotiate collaborations, and coordinate campaigns while maintaining brand alignment and budget efficiency.

Qualifications

• Bachelor's degree in Marketing, Communications, Media, or related field.
• 1–3 years of influencer marketing experience, preferably in an agency or consumer brand.
• Strong understanding of influencer platforms and audience demographics.
• Excellent communication, negotiation, and relationship-building skills.
• Basic grasp of reach, engagement, and ROI metrics.
• Creative mindset with attention to detail and problem-solving attitude.

Responsibilities

• Identify, shortlist, and onboard relevant influencers across Instagram, YouTube, and other platforms.
• Manage end-to-end influencer outreach, negotiation, and coordination.
• Draft briefs, share guidelines, and ensure influencers deliver content in line with brand objectives.
• Maintain strong relationships with influencers, agencies, and creator managers.
• Coordinate timely deliveries, approvals, and posting schedules.
• Track campaign performance, gather insights, and prepare detailed campaign reports.
• Collaborate with internal teams (marketing, creative, product) to align influencer content with brand messaging.
• Handle barter and paid collaborations, ensuring budget efficiency.
• Maintain and update dashboards, databases, and influencer performance metrics.
• Monitor industry trends, competitor campaigns, and emerging creators.

Skills

Influencer marketing

Communication

Negotiation

Relationship management

Campaign tracking

Education

Bachelor's degree in Marketing/Communications/Media

Job description

Job Title: Influencer Marketing Executive

Company Name: Ghar Soaps

Location: Narhe, Pune

Company Description:

Ghar Soaps is a skin care brand based in Pune, dedicated to simplifying skin care routines for effective results. Our brand's mission is to make skin care simple and accessible to all individuals. With a focus on natural ingredients and straightforward products, Ghar Soaps aims to enhance the skin care experience for customers.

About the Role:

We are looking for a creative and proactive Influencer Marketing Executive to manage and execute influencer collaborations across platforms. The ideal candidate will have prior experience working in marketing agencies and handling influencer partnerships, with strong communication skills and an understanding of the digital creator ecosystem.

Key Responsibilities:

• Identify, shortlist, and onboard relevant influencers across Instagram, YouTube, and other platforms.
• Manage end-to-end influencer outreach, negotiation, and coordination.
• Draft briefs, share guidelines, and ensure influencers deliver content in line with brand objectives.
• Maintain strong relationships with influencers, agencies, and creator managers.
• Coordinate timely deliveries, approvals, and posting schedules.
• Track campaign performance, gather insights, and prepare detailed campaign reports.
• Collaborate with internal teams (marketing, creative, product) to align influencer content with brand messaging.
• Handle barter and paid collaborations, ensuring budget efficiency.
• Maintain and update dashboards, databases, and influencer performance metrics.
• Monitor industry trends, competitor campaigns, and emerging creators.

Requirements:

Bachelors degree in Marketing, Communications, Media, or related field.

1–3 years of experience working in influencer marketing, preferably within a marketing agency or consumer brand.

Good understanding of influencer platforms, content styles, and audience demographics.

Strong communication, negotiation, and relationship-building skills.

Basic understanding of performance metrics such as reach, engagement, and ROI.

Creative mindset with attention to detail and a problem-solving attitude.