Influence Marketing Executive

U-Vita Nutrition World; Mumbai; On-site; INR 300,000 - 540,000; Full time

Job summary

U-Vita Nutrition World in Mumbai is seeking a dynamic Influencer Marketing Executive to manage influencer partnerships and execute marketing campaigns for nutraceutical and wellness products.

The role requires identifying influencers, coordinating campaigns, driving brand awareness and sales through social media, with strong communication and negotiation skills to manage multiple campaigns and meet deadlines.

Qualifications

• Graduate in Marketing, Business, Mass Communication, or related field.
• 1–4 years of experience in Influencer Marketing, preferably in Nutraceutical, Wellness, Healthcare, FMCG, or D2C brands.
• Strong knowledge of Instagram, YouTube, and other social media platforms.
• Excellent communication and negotiation skills.
• Ability to manage multiple campaigns and meet deadlines.

Responsibilities

• Identify and collaborate with relevant influencers in health, fitness, wellness, and lifestyle categories.
• Plan and execute influencer marketing campaigns from start to finish.
• Coordinate with influencers for content creation, product promotions, and campaign deliverables.
• Build and maintain strong relationships with influencers and agencies.
• Track campaign performance, engagement, reach, and conversions.
• Manage influencer contracts, product dispatches, and payments.
• Ensure all influencer content aligns with brand guidelines and marketing objectives.
• Stay updated with social media trends and emerging influencers.

Skills

Influencer partnerships

Campaign planning

Negotiation skills

Social media management

Education

Graduate in Marketing/Business/Mass Communication

Job description

Location: Mumbai [Borivali[w] next to platform no.1]

Profile: Influencer Marketing Executive

We are looking for a dynamic Influencer Marketing professional to manage influencer partnerships and execute marketing campaigns for our nutraceutical and wellness products. The candidate should have experience in identifying influencers, coordinating campaigns, and driving brand awareness and sales through social media platforms.

Key Responsibilities

Identify and collaborate with relevant influencers in the health, fitness, wellness, and lifestyle categories.

Plan and execute influencer marketing campaigns from start to finish.

Coordinate with influencers for content creation, product promotions, and campaign deliverables.

Build and maintain strong relationships with influencers and agencies.

Track campaign performance, engagement, reach, and conversions.

Manage influencer contracts, product dispatches, and payments.

Ensure all influencer content aligns with brand guidelines and marketing objectives.

Stay updated with social media trends and emerging influencers.

Requirements

Graduate in Marketing, Business, Mass Communication, or related field.

1–4years of experience in Influencer Marketing, preferably in Nutraceutical, Wellness, Healthcare, FMCG, or D2C brands.

Strong knowledge of Instagram, YouTube, and other social media platforms.

Excellent communication and negotiation skills.

Ability to manage multiple campaigns and meet deadlines.

Experience with influencer marketing tools is an added advantage.