Influencer Associate Manager

The Media Ant; Bengaluru; On-site; INR 500,000 - 700,000; Full time

Job summary

The Media Ant is seeking an experienced professional to drive influencer marketing strategies across platforms like Instagram, YouTube, and LinkedIn. You will create compelling content for diverse campaigns and collaborate with teams to ensure timely execution.

Ideal candidates will have 1.5-2+ years in influencer marketing and be proficient in tools such as Canva and Figma. A problem-solving mindset and strong communication skills are essential for this dynamic role.

Qualifications

• 1.5-2+ years of experience in influencer marketing campaigns.
• Proficiency in Instagram, YouTube, LinkedIn, ShareChat.
• Ability to conduct market research on viral campaigns.

Responsibilities

• Plan and execute influencer marketing strategies.
• Create content for campaign briefs from clients.
• Coordinate with the Account Management team.

Skills

Content creation

Influencer marketing

Negotiation skills

Social media proficiency

Tools

Canva

Figma

Google Workspace

Job description

Day-to-Day Work

1. Plan and execute influencer marketing strategies across various platforms e.g. Instagram, YouTube, LinkedIn, ShareChat etc.
2. Ideate and create content (static, video, etc.) for campaign briefs shared by our clients
3. Coordinate with the Account Management team and attend client meetings
4. Shortlisting and selection of influencers based on Data i.e. Reach, Views, Engagement metrics etc.
5. Design, schedule, and manage social media campaigns
6. Work closely with influencers and collaborators, negotiating deliverables and timelines
7. Share inputs on our AI powered Influencer marketing tool by benchmarking with others
8. Work on Canva, Figma and other creative collaboration tools + Google Workspace
9. Ensure Listings of Influencers on The Media Ant website are up-to-date
10. Attend Client meetings along with Account Managers to discuss campaign briefs

Must-Have

• Experience in content creation and campaign execution of Influencer Marketing campaigns for 1.5-2+ years
• Proficiency in any of Instagram, YouTube, LinkedIn, Sharechat or other social media platforms
• Experience of campaign types across Podcasts, Brand Collaboration, Celebrity, Product Launch or Reviews, Store Visit, Affiliate etc.
• Ability to conduct market research and derive insights on various viral social media campaigns that are trending at the moment
• Problem-solving mindset with an interest in creative and out-of-box ideation
• Excellent communication (both written and oral) and team collaboration skills
• Working knowledge of Canva, Figma, MS Office and similar tools
• Negotiation skills and time management.