Influence Marketing Executive

Hirepedia; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Hirepedia, a health-tech startup, is seeking an Influencer Marketing Associate to drive influencer-led campaigns and strengthen our brand presence across TikTok, Instagram, and CRM. You will manage collaborations, create briefs, and shape storytelling that resonates with wellness communities.

If you have 1–3 years in digital marketing, strong writing skills, and a passion for creators and emerging trends, this role offers exposure to fast-paced campaigns and cross-functional collaboration in

Qualifications

• 1–3 years of experience in digital marketing, influencer marketing, or related fields.
• Proven ability to translate concepts into engaging briefs.
• Strong written and verbal storytelling skills.

Responsibilities

• Identify and onboard wellness influencers aligned with campaigns.
• Plan and execute influencer campaigns across social channels.
• Develop creative briefs and content guidelines for creators.
• Coordinate with influencers and internal teams for smooth execution.
• Monitor trends and optimize campaigns based on performance.

Skills

Influencer marketing

Social media strategy

Content creation

Campaign planning

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

TikTok

Instagram

CRM

Job description

Our client, a well-established startup in the health tech category, is seeking an Influencer Marketing Associate to drive influencer-led marketing initiatives and strengthen the brand’s presence across digital platforms. You’ll work across TikTok, Instagram, and CRM, managing influencer collaborations, developing creative briefs, and supporting campaigns that drive brand visibility, customer engagement, and impactful storytelling.

What you’ll own:

• Identify, research, and onboard relevant wellness-focused influencers aligned with the brand and campaign objectives.
• Plan and execute influencer marketing campaigns across social and digital channels.
• Develop creative briefs, campaign concepts, and content guidelines for influencers and creators.
• Coordinate with influencers and internal teams to ensure smooth campaign execution and consistent brand communication.
• Stay updated on social media trends, emerging creators, and innovative influencer marketing strategies.

What we are looking for:

• 1–3 years of experience in digital marketing, preferably across social media, influencer marketing, email, or paid marketing.
• Strong communication, writing, and storytelling skills, with the ability to translate ideas into engaging content briefs.
• Ability to manage multiple campaigns and stakeholders in a fast-paced environment.
• A creative and analytical mindset, with an understanding of what makes content engaging and relevant to digital audiences.
• Passion for wellness, social media, creators, and emerging digital marketing trends.