India Marketing Leader - UIS

Mindray; Delhi; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Mindray is seeking a marketing leader to shape and execute the national strategy for Ultrasound Imaging Systems in India. You will drive product positioning, market penetration, and business growth through data-driven initiatives and well-planned launches.

You will collaborate with sales, clinical teams, product management, and global marketing to align objectives, analyze market trends, and engage key opinion leaders.

Qualifications

• Develop and execute the national marketing strategy for Mindray Ultrasound Imaging Systems.
• Lead data-driven marketing initiatives to drive growth and market penetration.
• Plan and execute product launches for new ultrasound technologies and solutions.

Responsibilities

• Collaborate with sales, clinical application teams, product management, and global marketing to align objectives.
• Analyze market trends, customer needs, and competitor activities to develop actionable strategies.
• Build relationships with key opinion leaders and healthcare institutions to support growth.
• Design and implement customer engagement programs, workshops, conferences, webinars, and digital campaigns.
• Develop compelling value propositions and collateral to enable sales and drive adoption.
• Monitor marketing effectiveness with KPIs and ROI metrics; mentor a high-performing team.

Skills

National marketing strategy

Data-driven marketing

Product launch planning

Cross-functional leadership

Market analysis

Education

Bachelor's degree in Marketing/Business

Tools

CRM software

Job description

• Develop and execute the national marketing strategy for Mindray's Ultrasound Imaging Systems portfolio.
• Drive product positioning, market penetration, and business growth through data-driven marketing initiatives.
• Lead product launch planning and execution for new ultrasound technologies and solutions.
• Collaborate closely with sales, clinical application teams, product management, and global marketing teams to align business objectives.
• Analyze market trends, customer needs, competitor activities, and emerging opportunities to develop actionable business strategies.
• Build strong relationships with key opinion leaders (KOLs), healthcare institutions, and industry stakeholders.
• Design and execute customer engagement programs, workshops, conferences, webinars, and digital marketing campaigns.
• Develop compelling value propositions and marketing collateral to support sales enablement.
• Monitor marketing effectiveness through KPIs, ROI analysis, and business performance metrics.
• Lead and mentor a high-performing marketing team while fostering innovation and cross-functional collaboration.