HubSpot CRM & Marketing Automation Specialist

BruntWork; India; On-site; INR 7,528,000 - 11,292,000; Full time

Job summary

Diaquip Ltd, a UK-based manufacturer and supplier of diamond wire and cutting systems, seeks a HubSpot CRM & Marketing Automation Specialist to own and optimise the platform. You will manage CRM administration, data hygiene, reporting, and integrations to support international growth.

Responsibilities include configuring CRM, maintaining data quality, building dashboards, and enabling marketing automation. Strong English, UK-time overlap, and HubSpot certifications are highly valued.

Qualifications

• Proven hands-on experience implementing, configuring, and managing HubSpot CRM.
• Strong working knowledge of HubSpot Sales Hub and Marketing Hub.
• Current HubSpot certifications are a strong advantage.

Responsibilities

• Configure and administer HubSpot portals including properties, lifecycle stages, pipelines, permissions, and ownership.
• Maintain data quality: dedupe, standardise fields, and manage imports.
• Build dashboards and reports to measure lead generation, pipeline, and campaign performance.
• Assist with marketing automation, lead scoring, nurture sequences, and email templates.

Skills

HubSpot CRM

HubSpot Sales Hub

HubSpot Marketing Hub

Data governance

Stakeholder management

Training delivery

Education

HubSpot Certification

Tools

Apollo

Cin7

HubSpot

Job description

Our client, Diaquip Ltd, is a UK-based manufacturer and supplier of diamond wire and cutting systems serving specialist industries across concrete cutting, oil and gas, offshore, nuclear, and wind turbine decommissioning. As a HubSpot CRM & Marketing Automation Specialist, you will take ownership of managing and optimising the HubSpot platform, covering CRM administration, data management, sales pipeline optimisation, marketing automation, reporting, and system integrations. You will work closely with the sales and marketing teams to streamline processes, improve data quality, strengthen customer relationships, and drive efficient lead generation to support the company's international growth.

Schedule: Monday to Friday, 8:00 AM - 5:00 PM GMT

Responsibilities:

HubSpot CRM Configuration & Administration

• Audit the existing HubSpot portal and identify areas for improvement
• Configure CRM properties, fields, lifecycle stages, lead statuses, pipelines, user permissions, and record ownership
• Set up and maintain website forms, landing pages, and inbound lead capture processes
• Connect users' email accounts and calendars and support HubSpot mobile app adoption
• Improve task management, deal tracking, and sales follow-up processes
• Maintain CRM settings, workflows, lists, and user access

Data Management & CRM Hygiene

• Clean and organise existing contact and company records, including duplicate removal and spreadsheet consolidation
• Establish consistent data structures, naming conventions, and import procedures
• Maintain the Apollo–HubSpot integration and ensure prospect data is transferred accurately
• Configure fields to track industry, region, product interest, target market, and equipment held
• Monitor incomplete records, bounced emails, outdated contacts, and other data quality issues
• Work with the Lead Generation and Data Researcher to maintain accurate and consistent CRM records
• Configure and maintain sales pipelines aligned with the company's sales process
• Implement automated follow-up tasks, reminders, sequences, email templates, snippets, and task queues where supported by the HubSpot subscription
• Ensure calls, emails, meetings, and deal updates are consistently recorded
• Improve lead ownership, follow-up visibility, and pipeline management
• Support account-based prospecting and target account management using HubSpot and Apollo
• Configure additional sales tools, including product libraries, quotations, and pipeline automation, as subscription upgrades permit

Marketing Automation & Campaign Support

• Build segmented contact lists based on industry, geography, product, and campaign requirements
• Set up and manage email campaigns, marketing workflows, and nurture sequences
• Support targeted campaigns across different industries and international markets
• Monitor campaign performance, including opens, clicks, downloads, and engagement
• Identify engaged prospects and support lead prioritisation for sales follow-up
• Develop lead scoring and attribution processes as the company's HubSpot capabilities expand

Reporting & Analytics

• Build and maintain dashboards covering lead sources, lead generation, pipeline stages, regional performance, products, and win rates
• Develop reports to measure campaign effectiveness and sales activity
• Improve visibility into prospect engagement, pipeline progression, and estimated customer spend
• Provide actionable insights to help management make informed sales and marketing decisions

Systems Integration

• Maintain and optimise the Apollo–HubSpot integration
• Assess options for integrating HubSpot with Cin7, the company's inventory and order management system
• Recommend appropriate integration methods, data ownership rules, and synchronisation processes
• Identify opportunities to reduce manual data entry and improve information flow between systems

Training & User Adoption

• Deliver practical HubSpot training for sales and marketing users
• Conduct training sessions through Microsoft Teams and provide recordings for future reference
• Create simple user guides and process documentation
• Train the Lead Generation and Data Researcher on CRM structures, data standards, and importing procedures
• Encourage consistent CRM usage and help the team understand how to use HubSpot effectively in their daily work

Ongoing Improvement & Support

• Provide ongoing technical support and troubleshoot HubSpot-related issues
• Monitor CRM performance, data quality, workflows, forms, dashboards, and campaign processes
• Ensure inbound enquiries are correctly captured and assigned
• Participate in weekly progress meetings and provide concise written updates
• Maintain and prioritise the improvement roadmap covering the first 3, 6, and 9 months

Requirements:

• Proven hands-on experience implementing, configuring, and managing HubSpot CRM
• Strong working knowledge of both HubSpot Sales Hub and Marketing Hub
• Experience with HubSpot professional-tier features is highly preferred
• Current HubSpot certifications are a strong advantage
• Demonstrated experience building B2B sales pipelines, workflows, automation, dashboards, and reports
• Strong background in CRM data imports, database clean-up, duplicate management, and data governance
• Experience integrating HubSpot with third-party applications. Apollo experience is preferred
• Experience with Cin7 or similar inventory, order management, or accounting platforms is an advantage
• Background supporting B2B, manufacturing, distribution, or international sales organisation is preferred
• Experience training non-technical users and improving CRM adoption
• Understanding of GDPR, data privacy, and secure customer data management
• Strong analytical, technical, and problem-solving abilities
• Excellent written and spoken English
• Highly organised, detail-oriented, and process-driven
• Able to work independently and take ownership of projects
• Strong communication and stakeholder management skills
• Comfortable collaborating with UK-based teams and maintaining reasonable overlap with UK business hours
• Proactive in identifying system limitations and recommending practical improvements

First 90-Day Priorities:

Days 1–30: Audit & Initial Setup

• Review the existing HubSpot portal and available audit findings
• Identify configuration gaps and establish an implementation plan
• Configure core CRM properties, lifecycle stages, permissions, and data standards
• Set up email, calendars, website forms, and inbound enquiry capture
• Review existing pipelines, overdue tasks, inactive deals, and record ownership

Days 31–60: Data Quality & Process Improvement

• Clean duplicate records and consolidate spreadsheet data
• Improve sales pipelines, lead management, and follow-up processes
• Establish segmented lists and reportable CRM fields
• Implement priority sales automation where supported by the subscription
• Deliver initial user training and documentation
• Launch management dashboards and core performance reports
• Review campaign processes, nurture workflows, and sales follow-up automation
• Assess Cin7 integration options and provide recommendations
• Conduct follow-up training and review team adoption
• Present a prioritised 3, 6, and 9-month HubSpot improvement roadmap
• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations