Hiring For Area Sales Manager

Fresca Foods, Inc.; Karnal; On-site; INR 600,000 - 900,000; Full time

Job summary

Fresca Foods, Inc. in Haryana seeks an Area Sales Manager to drive coverage and distribution plans for the assigned territory. You will execute the sales calendar daily, weekly and monthly with a focus on traditional channels and distributor networks.

The role requires leading the team, achieving primary/secondary targets, and coordinating with RSM to implement brand activities and market plans. Strong FMCG experience and relationship-building are essential.

Qualifications

• UG graduates with MBA/PGDM preferred.
• Strong leadership and team management skills required.
• Deep understanding of FMCG markets and distributors network.

Responsibilities

• Appointment of town wise/area wise distributors / stockiest / super stockiest.
• Achievement of primary and secondary targets town wise and market wise as per PJPs.
• Establish coverage, distribution and display objectives for all sales officers distributor wise.
• Establish PJPs for all the sales officers.
• Establish targets month wise, weekly and day wise and follow reporting system.
• Appoint distributors and distributor salesmen to meet sales objectives.
• Conduct weekly and monthly review meetings to assess SO performance.
• Coordinate with RSM to execute marketing and brand activities in the territory.
• Execute market contact plans and report to RSM/GM-Sales.
• Implement training calendar in the region.
• Ensure timely distributor claims and approvals.
• Maintain manpower in territory throughout the year.
• Fill vacancies with help from RSM/GM-Sales and HR.
• Address consumer or trade issues promptly to maintain hygiene.

Skills

Leadership

Communication

Strategic Sales Planning

Adaptability and resilience

Building relationships

Negotiation

Analytical and problem-solving

Customer relationship management

Education

UG - Any Graduate

MBA/PGDM

Job description

ob Description

DEPARTMENT: Beverage Sales

REPORTING:

FUNCTIONAL : RSM ADMINISTRATIVE : RSM

REPORTEES:

DIRECT: Area Sales Officers / Area sales executive

KEY SKILS:

• Leadership
• Communication
• Strategic Sales Planning
• Adaptability and resilience
• Building relationships
• Negotiation
• Analytical and problem-solving
• Customer relationship management

CO-ORDINATES WITH

DISTRIBUTORS, SUPER STOCKIEST.

JOB PURPOSE

Execute coverage and distribution plans for his territory. Drive execution of the sales and distribution calendar and agenda daily, weekly, monthly

Responsibilities:

• Appointment of town wise/area wise distributors / stockiest / super stockiest.
• Achievement Primary and Secondary Targets town wise and market wise as per the PJPs of all Sales Officer
• Under the guidance of RSM - establish coverage, distribution and display objectives for all the sales officers - distributor wise
• Establish PJPs for all the sales officers
• Establish primary and secondary targets - town wise and market wise as per the PJPs of all sales officers
• Appoint all the agreed number of distributors and distributor salesmen to achieve sales, coverage and distribution objectives. Refer to induction manual for the profile of distributors to be appointed
• Break their objectives - month wise, weekly and day wise and strictly follow the system of reporting accordingly
• Conduct review meetings on weekly and monthly basis and review the efficiency of your SOs and report to RSM
• Co-ordinate with RSM and execute all the marketing and brand activities as per the agreed calendar in your territory
• Execute all market contact plans as agreed with the RSM and report periodically to the RSM/ GM-Sales
• Implement the agreed training calendar in your region
• Ensure that your team raises self and their distributor claims on time and you approve the same on time and forward them for authorization to your RSM
• Have a clear focus on Traditional Channels. to build Distribution, Visibility and volumes
• Regularly up-date your immediate supervisor on all market developments and opportunities
• Ensure that you maintain the budgeted manpower in your territory across the year
• Fill-up all the vacancies in your territory on time with the help of your RSM / GM-Sales and personnel department
• Attend to all issues whether it is a consumer complaints or trade related ones without any delay to maintain healthy hygiene in your territory
• Conduct once in six-month distributor meeting to review business progress and build relationship

Preferred candidate profile

Education:(UG - Any Graduate - Any Specialization) AND (PG - MBA/PGDM) KNOWLEDGE IN DEPTH: Team Management Strong understanding of FMCG Markets Perks and benefits

Best IN THE Industries

Regards

Somi Ghosh

7838204667