Hiring For Area Sales Manager

Fresca Foods, Inc.; Ghaziabad District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Fresca Foods, Inc. is seeking a dynamic Territory Sales Manager to execute distribution plans and lead a high-performing team in our beverage portfolio. You will manage distributors, set achievable targets, and coordinate with the RSM to drive growth across towns and markets.

Ideal candidates hold an MBA/PGDM with strong leadership, negotiation, and analytical skills to optimize coverage, visibility, and volumes in a competitive FMCG landscape. Local market knowledge is a plus.

Qualifications

• UG degree in any discipline.
• MBA/PGDM preferred.

Responsibilities

• Appoint distributors and stockists to achieve sales targets.
• Achieve primary and secondary targets town and market wise as per PJPs.
• Set coverage, distribution and display objectives for officers distributor wise.
• Establish PJPs and targets for all sales officers.
• Coordinate training and calendar activities with RSM and GM-Sales.
• Conduct weekly/monthly reviews and report progress to RSM.
• Drive marketing and brand activities as per calendar in territory.
• Ensure timely distributor claims and approvals.

Skills

Leadership

Communication

Strategic Planning

Adaptability

Relationship Building

Negotiation

Analytical Thinking

Customer Relations

Education

Bachelor's Degree

MBA/PGDM

Job description

ob Description

DEPARTMENT: Beverage Sales

REPORTING:

FUNCTIONAL : RSM ADMINISTRATIVE : RSM

REPORTEES:

DIRECT: Area Sales Officers / Area sales executive

KEY SKILS:

• Leadership
• Communication
• Strategic Sales Planning
• Adaptability and resilience
• Building relationships
• Negotiation
• Analytical and problem-solving
• Customer relationship management

CO-ORDINATES WITH

DISTRIBUTORS, SUPER STOCKIEST.

JOB PURPOSE

Execute coverage and distribution plans for his territory. Drive execution of the sales and distribution calendar and agenda daily, weekly, monthly

Responsibilities:

• Appointment of town wise/area wise distributors / stockiest / super stockiest.
• Achievement Primary and Secondary Targets town wise and market wise as per the PJPs of all Sales Officer
• Under the guidance of RSM - establish coverage, distribution and display objectives for all the sales officers - distributor wise
• Establish PJPs for all the sales officers
• Establish primary and secondary targets - town wise and market wise as per the PJPs of all sales officers
• Appoint all the agreed number of distributors and distributor salesmen to achieve sales, coverage and distribution objectives. Refer to induction manual for the profile of distributors to be appointed
• Break their objectives - month wise, weekly and day wise and strictly follow the system of reporting accordingly
• Conduct review meetings on weekly and monthly basis and review the efficiency of your SOs and report to RSM
• Co-ordinate with RSM and execute all the marketing and brand activities as per the agreed calendar in your territory
• Execute all market contact plans as agreed with the RSM and report periodically to the RSM/ GM-Sales
• Implement the agreed training calendar in your region
• Ensure that your team raises self and their distributor claims on time and you approve the same on time and forward them for authorization to your RSM
• Have a clear focus on Traditional Channels. to build Distribution, Visibility and volumes
• Regularly up-date your immediate supervisor on all market developments and opportunities
• Ensure that you maintain the budgeted manpower in your territory across the year
• Fill-up all the vacancies in your territory on time with the help of your RSM / GM-Sales and personnel department
• Attend to all issues whether it is a consumer complaints or trade related ones without any delay to maintain healthy hygiene in your territory
• Conduct once in six-month distributor meeting to review business progress and build relationship

Preferred candidate profile

Education:(UG - Any Graduate - Any Specialization) AND (PG - MBA/PGDM) KNOWLEDGE IN DEPTH: Team Management Strong understanding of FMCG Markets Perks and benefits

Best IN THE Industries

Regards

Somi Ghosh

7838204667