Head Social Media

Cheil India; Gurugram District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Cheil India is seeking a senior digital leader to head Social Media & Client Services. This strategic and hands-on role blends brand thinking, platform expertise, and client partnership to drive integrated social strategy across marquee accounts.

You will own end-to-end social strategy, content calendars, influencer programs, and client reviews, while leading a team of social media managers and content leads. This is a high-visibility, senior-level role based in India.

Qualifications

• 12–16 years of experience in digital/social media, preferably agency.
• Experience managing large multi-brand portfolios.
• Deep platform expertise across Meta, Google, YouTube, LinkedIn, X.
• Strong paid social, influencer ecosystems, and content production workflows.
• Excellent client communication and senior stakeholder management.
• Proven track record building and scaling social media teams.
• Experience with social listening tools.

Responsibilities

• End-to-end social media strategy and execution across brands.
• Content architecture, playbooks, calendars for multiple platforms.
• Influencer marketing from micro to macro; briefs and reports.
• Client servicing with CMOs, MDs, and Brand Heads; monthly reviews.
• New business ideation, deck development, and pitches.
• Lead and mentor social media managers and content leads.
• Social listening, community frameworks, reputation protocols.
• Campaign performance reporting and optimization recommendations.

Skills

End-to-end social strategy

Platform expertise

Influencer strategy

Client relationship mgmt

Pitching & new business

Team leadership

Social listening

Analytics interpretation

Tools

Sprinklr

Brandwatch

Meltwater

Job description

ABOUT THE ROLE

Were looking for a senior digital leader to head Social Media & Client Services at Cheil India. This is a strategic and hands‑on role - equal parts brand thinker, platform expert, and client partner - responsible for driving integrated social strategy across a portfolio of marquee accounts.

WHAT YOU'LL OWN

• End-to-end social media strategy and execution across brands.


• Content architecture, platform playbooks, and always‑on content calendars across Meta, YouTube, Twitter/X, LinkedIn, and emerging platforms.


• Influencer marketing strategy - from micro to macro - including brief development, selection frameworks, and campaign reporting.


• Client servicing across senior stakeholders (CMO, MD, Brand Head level), including monthly reviews, QBRs, and pitches.


• New business pitches - ideation, deck development, and presentation.


• Team leadership and mentoring of social media managers, strategists, and content leads.


• Social listening, community management frameworks, and reputation management protocols.


• Campaign performance reporting, platform analytics, and optimization recommendations.

WHAT WE'RE LOOKING FOR

• 12-16 years of experience in digital/social media, preferably within an agency environment.


• Demonstrated ability to manage large, multi‑brand portfolios simultaneously.


• Deep platform expertise across Meta, Google, YouTube, LinkedIn, X and other new emerging platforms.


• Strong understanding of paid social, influencer ecosystems, and content production workflows.


• Excellent client communication and senior stakeholder management skills.


• Proven track record of building and scaling social media teams


• Experience with social listening tools (Sprinklr, Brandwatch, Meltwater, or similar).


• Comfort with data - able to interpret analytics and translate into strategic direction.