Head of YouTube Growth

Masai; Bengaluru; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Masai is seeking a Head of YouTube Growth to own and scale our YouTube business end-to-end. You will drive audience growth, paid conversions, monetization, and ROI by building a robust content-to-growth engine.

You will work at the intersection of content, growth, product, marketing, and business, translating audience insights into scalable strategies that boost revenue and growth metrics for Masai.

Qualifications

• 4–8 years of experience in YouTube growth, content-led growth, digital business, growth marketing, or a similar role.
• Proven experience scaling YouTube channels or content businesses with measurable impact.
• Strong understanding of CTR, retention, watch time, engagement, subscriber growth, and recommendation algorithms.
• Hands-on experience building or optimizing conversion funnels and monetization strategies.
• Business ownership mindset with experience managing growth, revenue, ROI, or P&L metrics.
• Data-driven approach to decision-making.
• Experience working with creators, educators, or content teams.
• Ability to translate data into clear business and content strategies.

Responsibilities

• Own the end-to-end YouTube business, from views and subscribers to conversions, revenue, and P&L.
• Build and optimize content-to-conversion funnels to drive qualified leads and paid user growth.
• Develop content strategies aligned with audience needs and Masai's business goals.
• Drive revenue growth and ROI on content investments.
• Own and improve key YouTube metrics including CTR, watch time, retention, engagement, and conversions.
• Lead experimentation across thumbnails, hooks, formats, topics, CTAs, and distribution.
• Collaborate with educators, creators, and content teams to improve quality and conversion.
• Build distribution channels across communities, partnerships, social platforms, and external ecosystems.
• Leverage YouTube analytics to identify growth opportunities, audience segments, and monetization levers.
• Partner with Product, Marketing, Sales, and Business teams to align YouTube with GTM and revenue objectives.
• Track performance and present growth insights, revenue impact, ROI, and strategic recommendations.
• Build scalable processes to grow Masai's YouTube business.

Skills

YouTube growth

Content-led growth

Growth marketing

P&L ownership

Data-driven decisions

Cross-functional collaboration

Tools

YouTube Analytics

Analytics dashboards

Job description

About Masai School

Masai School is one of India's leading outcome-driven career schools, focused on transforming careers through high-quality education and strong industry partnerships.

Role Overview

AtMasai, we are looking for aHead of YouTube Growthto own and scale our YouTube business end-to-end. This role goes beyond content creation—you will be responsible for building acontent-to-growth and revenue engine, driving audience growth, paid conversions, monetization, and overall business performance.

You will work at the intersection ofcontent, growth, product, marketing, and business, using audience insights and data to create scalable strategies that translate into measurable revenue and ROI.

Key Responsibilities

• Own the end-to-end YouTube business, fromviews and subscribers to conversions, revenue, and P&L.

• Build and optimizecontent-to-conversion funnelsto drive qualified leads and paid user growth.

• Develop content strategies aligned with audience needs, market trends, and Masai's business goals.

• Drive revenue growth and continuously improveROI on content investments.

• Own and improve key YouTube metrics includingCTR, watch time, retention, engagement, subscriber growth, and conversions.

• Lead experimentation acrossthumbnails, hooks, formats, topics, CTAs, publishing cadence, and content distribution.

• Work closely with educators, creators, and content teams to improve content quality, audience engagement, and conversion.

• Build distribution channels acrosscommunities, partnerships, social platforms, and external ecosystemsto maximize content reach.

• Leverage YouTube and business analytics to identifygrowth opportunities, audience segments, and monetization levers.

• Partner with Product, Marketing, Sales, and Business teams to align YouTube initiatives with broadergo-to-market and revenue objectives.

• Track business performance and presentgrowth insights, revenue impact, ROI, and strategic recommendationsto leadership.

• Build scalable processes and operating mechanisms to continuously grow Masai's YouTube business.

What We're Looking For

• 4–8 years of experiencein YouTube growth, content-led growth, digital business, growth marketing, or a similar role.

• Proven experience inscaling YouTube channels or content businesseswith measurable impact on growth, revenue, or conversions.

• Strong understanding of YouTube growth drivers includingCTR, retention, watch time, engagement, subscriber growth, and recommendation algorithms.

• Hands‑on experience building or optimizingconversion funnels and monetization strategies.

• Strong business ownership mindset with experience managinggrowth, revenue, ROI, or P&L-oriented metrics.

• Strong analytical and problem‑solving skills with adata‑driven approach to decision‑making.

• Experience working with or managingcreators, educators, content teams, or cross‑functional stakeholders.

• Ability to translate audience and performance data intoclear business and content strategies.

• Strong communication, stakeholder management, and execution skills.

Why Masai?

This is an opportunity tobuild and own a high-impact YouTube business from the ground up. You will have significant ownership across content, growth, conversion, and revenue, with the opportunity to directly influence how Masai reaches and converts its next generation of learners.