Head of Digital Merchandising

Growth Heist; Bengaluru; On-site; INR 3,000,000 - 5,000,000; Full time

Job summary

Growth Heist in Bengaluru is seeking a seasoned Head of Merchandising & Discovery to own the digital storefront across our app and mobile web. You will shape customer discovery through intelligent placement, trend-led curation, and navigational design.

You will use performance data, inventory signals, and business priorities to decide what customers see, and you will build a high-performing merchandising function with scalable processes to fuel long-term growth.

Qualifications

• 10+ years of experience in digital/e-commerce merchandising.
• Proven track record owning homepage strategy and category discovery.
• Strong understanding of fashion, beauty, lifestyle trends.
• Experience collaborating with Product, Design, Growth, and Analytics.
• Leadership experience building merchandising teams.

Responsibilities

• Own the digital storefront strategy across app and web.
• Lead homepage architecture, navigation, collections, and campaigns.
• Develop data-driven wireframes and merchandising journeys.
• Drive optimization through experiments and performance data.
• Build and lead the merchandising and discovery function.

Skills

Digital merchandising

On-site merchandising

E-commerce merchandising

Category merchandising

Homepage strategy

A/B testing

Data-driven decision making

Cross-functional leadership

Team building

Customer experience

Job description

About Us

We are a Gen Z-focused commerce platform for fashion, beauty, home, and lifestyle. We believe that discovery is as important as assortment. In a world of infinite choice, customers need inspiration, curation, and context. We’re looking for a seasoned merchandising leader to own how customers discover, browse, and shop across our app and mobile web experiences. This is a highly strategic role at the intersection of customer experience, fashion, data, and growth.

About The Role

As the Head of Merchandising & Discovery, you will own the digital storefront for our platform. You will be responsible for shaping customer demand through intelligent placement, trend-led curation, homepage strategy, collections, campaigns, navigation, and content-led discovery experiences across fashion, beauty, home, and lifestyle categories. You will use customer behaviour, performance data, inventory availability, seasonality, trends, and business priorities to determine what customers see, where they see it, and how they discover it. Success in this role will be measured through improvements in conversion, engagement, category traffic distribution, and overall shopping experience quality. As the business scales, you will build and lead the merchandising function and establish the processes, frameworks, and operating rhythms that support long-term growth.

What You’ll Own

• Digital Storefront Strategy Own the merchandising strategy across our app and mobile web platforms. Define how customers discover products, brands, trends, and campaigns. Build merchandising frameworks that balance customer relevance, business priorities, and brand visibility. Create a best-in-class discovery experience for shoppers.
• Homepage, Navigation & Discovery Own homepage architecture, navigation strategy, category storefronts, collections, and campaign placements. Design data-driven wireframes and merchandising journeys that improve customer engagement and conversion. Continuously optimize placement strategies based on performance data and customer behaviour. Develop scalable merchandising playbooks for launches, campaigns, trends, and seasonal moments.
• Curation & Trend Leadership Create compelling edits, collections, and discovery moments that inspire customers. Translate cultural trends, social signals, and customer insights into merchandising actions. Ensure our platform remains relevant, fresh, and differentiated in its customer experience.
• Performance & Optimization Own key metrics including Conversion Rate, Traffic Distribution Across Categories, Click-through Rates, and Engagement Metrics. Drive experimentation through A/B testing of layouts, collections, placements, and customer journeys. Partner closely with Analytics and Product teams to identify opportunities for optimization.
• Cross-Functional Leadership Partner with Category, Curation, Marketing, Product, Design, and Analytics teams to align merchandising priorities. Influence category visibility strategies and launch plans through data-backed recommendations. Act as the voice of the customer in discovery and merchandising decisions.
• Team Building Build and lead the merchandising and discovery function. Hire, mentor, and develop a high-performing team as the business scales. Establish operating processes, reporting structures, and merchandising best practices.

Success in This Role

Within The First 12 Months, You Will

• Establish a scalable merchandising operating model across app and mobile web.
• Improve customer discovery and conversion across key categories.
• Create a differentiated, trend-led shopping experience for Gen Z customers.
• Build the foundations of a high-performing merchandising function.
• Become a key driver of demand and customer engagement across the platform.

What We’re Looking For

• 10+ years of experience in digital merchandising, on-site merchandising, e-commerce merchandising, category merchandising, or related functions.
• Proven experience owning homepage strategy, category discovery, collections, campaigns, and customer journeys for a large-scale e-commerce business.
• Strong understanding of fashion, beauty, lifestyle, and consumer trends.
• Demonstrated ability to use customer and performance data to influence conversion and engagement outcomes.
• Deep understanding of digital customer behaviour and merchandising levers.
• Experience partnering closely with Product, Design, Growth, and Category teams.
• Strong commercial acumen combined with customer-centric thinking.
• Prior Experience Building Or Leading Merchandising Teams Is Preferred.