Head of SEO

GEDU Services; Dadri; On-site; INR 4,200,000 - 7,000,000; Full time

Job summary

GEDU Services in India seeks a seasoned Head of SEO to architect and scale enterprise-level organic growth across GEDU Global brands. You will define unified SEO strategy, lead AI-driven optimization, and partner with product, content, and analytics teams to drive enrollment and revenue through search.

The ideal candidate has 14–16 years in SEO with senior leadership experience, deep technical and on-page/off-page expertise, and a track record of performance at scale across multiple markets.

Qualifications

• 14–16 years of SEO experience with 5+ years in a senior leadership role.
• Proven experience managing SEO at scale across multiple brands, websites, regions, or markets.
• Deep expertise in technical SEO, on-page, off-page, and content-led growth strategies.
• Strong understanding of AI-driven SEO and search evolution.
• Advanced proficiency in SEO and analytics tools.
• Demonstrated ability to influence senior stakeholders in cross-functional environments.

Responsibilities

• Define, own, and execute the global SEO strategy across GEDU Global brands.
• Lead AI-powered SEO initiatives and stay ahead of algorithm changes.
• Oversee technical SEO audits and site-wide improvements.
• Drive keyword research, content optimization, and on-page SEO.
• Build and manage high-performing SEO teams and stakeholder relationships.
• Analyze performance and deliver executive-level reports.
• Lead local/global SEO initiatives and partnerships.

Skills

Strategic mindset

Leadership

Cross-functional collaboration

Data-driven decision making

Stakeholder management

Team mentorship

Education

Engineering/MCA/BCA

Tools

Google Analytics

SEMrush

Ahrefs

Screaming Frog

Job description

Role Overview

We are seeking a highly experienced and strategic Head of SEO to lead and scale organic growth across all GEDU Global brands. This is a senior leadership role responsible for defining and executing a unified, enterprise-level SEO strategy that supports multi-brand, multi-market business objectives. The role requires deep expertise in SEO within the education sector, strong command of AI-driven search optimization, and the ability to collaborate cross-functionally with global teams to drive student acquisition, brand visibility, and revenue growth through organic channels.

Key Responsibilities

Global & Multi-Brand SEO Strategy

• Define, own, and execute the global SEO strategy across all GEDU Global brands, ensuring alignment with business, marketing, and enrollment goals.
• Establish standardized SEO frameworks, governance, and best practices while allowing flexibility for brand-specific nuances.
• Set, track, and optimize SEO KPIs including organic traffic, rankings, leads, conversions, and ROI at both brand and group levels.

AI-Led Search & Future-Ready SEO

• Drive SEO strategies aligned with AI-powered search engines and experiences, including Google SGE, ChatGPT, and other AI content discovery platforms.
• Optimize content for AI-driven results, semantic search, and evolving user intent.
• Stay ahead of algorithm updates and emerging search trends to future-proof GEDU’s organic presence.

Technical SEO Leadership

• Oversee technical SEO audits and optimization across all brand websites, ensuring best-in-class site health, crawlability, indexation, and performance.
• Partner with product, IT, and development teams to embed SEO best practices into website architecture, CMS, page speed, mobile-first design, and structured data.
• Ensure consistency in technical standards across multiple domains and platforms.

Content, Keyword & On-Page SEO

• Lead enterprise-level keyword research and intent mapping across geographies, programs, and audiences (students, parents, professionals).
• Collaborate with global content and brand teams to deliver SEO-optimized, high-quality educational content that drives visibility and conversions.
• Monitor content performance and continuously optimize through data-driven insights.

Off-Page SEO & Authority Building

• Define and oversee global link-building and digital PR strategies focused on acquiring high-authority, education-relevant backlinks.
• Build partnerships with influencers, institutions, publishers, and media to strengthen GEDU brands’ domain authority.
• Proactively manage and protect brand reputation across search ecosystems.

Student Acquisition & Conversion Optimization

• Align SEO initiatives with lead generation, enrollment, and revenue goals for each brand.
• Optimize landing pages, funnels, and user journeys to improve organic conversion rates.
• Drive local SEO strategies for regions and campuses where applicable.

Analytics, Reporting & Insights

• Leverage tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and similar platforms to monitor performance at scale.
• Deliver clear, executive-level reporting showing SEO impact on business outcomes.
• Conduct competitor and market analysis across regions and brands to identify growth opportunities.

Team Leadership & Stakeholder Management

• Lead, mentor, and scale a high-performing SEO team supporting multiple GEDU Global brands.
• Foster a culture of innovation, experimentation, and continuous learning.
• Act as the SEO subject-matter expert for senior leadership and cross-functional stakeholders.

Key Requirements

• 14–16 years of SEO experience, with 5+ years in a senior leadership role, preferably within the education or ed-tech sector.
• Proven experience managing SEO at scale across multiple brands, websites, regions, or markets.
• Deep expertise in technical SEO, on-page, off-page, and content-led growth strategies.
• Strong understanding of AI-driven SEO and search evolution.
• Advanced proficiency in SEO and analytics tools.
• Demonstrated ability to influence senior stakeholders and work in complex, cross-functional environments.

Preferred Qualifications

• Experience supporting global or multi-campus education institutions.
• Strong exposure to international SEO, multilingual and multi-region optimization.
• Background in online education, higher education, or ed-tech platforms.
• Technical education preferred (MCA/BCA/Engineering) with working knowledge of coding and web technologies.