AethelonAI is building the intelligence layer for physical infrastructure — from premium residential homes and large housing societies to commercial buildings and industrial facilities. Our hardware-native platform, XYNIRIX™, uses edge-deployed AI to eliminate energy waste, predict failures, and deliver measurable savings in real time.
We are at a pivotal growth stage — our technology is proven, our first pilots are live, and we are now scaling distribution across India's residential and commercial markets. The Head of Sales will be the person who builds that engine.
Position Overview
We are looking for an exceptional Head of Sales to own AethelonAI's entire revenue function — from strategy to execution. This is a founding commercial leadership role. You will build the sales team, define the go-to-market playbook, establish channel partnerships, and be directly accountable for revenue growth across residential, housing society, and commercial segments.
The ideal candidate has deep experience selling high-value technology solutions — ideally in smart home automation, building management systems, energy tech, or premium B2C/B2B technology — and has built or led sales teams of 5 or more people. You understand the Indian real estate ecosystem, have relationships with developers, architects, and channel partners, and can close enterprise-level deals while building the long-term pipeline.
This is not a management role that stays in the office. You will lead from the front — meeting clients, anchoring strategic pitches, and setting the standard for how AethelonAI sells.
Key Responsibilities
Revenue Ownership
- Own and deliver the company's monthly, quarterly, and annual revenue targets.
- Define the sales strategy across residential (individual homes), housing societies, and commercial segments.
- Build and manage the full sales pipeline — from lead generation through to signed contracts and deployment handover.
- Forecast revenue accurately and report progress to the leadership team weekly.
- Set pricing strategies and deal structures in coordination with the founding team.
- Recruit, onboard, and lead a high-performance sales team across Delhi NCR and future expansion markets.
- Define roles, territories, and individual targets for each sales team member.
- Coach and develop team members — from Experience Centre consultants to field sales executives.
- Build a culture of accountability, urgency, and customer-centricity within the team.
- Conduct regular deal reviews, pipeline calls, and performance evaluations.
- Design and execute the sales playbook — ICP definition, sales stages, pitch decks, objection handling, and closing frameworks.
- Identify and prioritise the highest-ROI customer segments and geographies for initial scaling.
- Collaborate with product and engineering to ensure sales feedback directly influences roadmap decisions.
- Develop sales collateral, case studies, and proof-of-concept frameworks to accelerate deal cycles.
- Drive pilot-to-paid conversion rates through structured follow-up, ROI demonstration, and executive engagement.
- Build and manage a channel partner network — architects, interior designers, property developers, real estate consultants, and system integrators.
- Structure channel partner agreements, incentive programmes, and co-selling motions.
- Develop strategic relationships with residential developers and housing society management committees for large-scale deployments.
- Represent AethelonAI at industry events, exhibitions, and partner summits.
- Identify OEM, white-label, or distribution opportunities for national scale.
- Lead high-value enterprise negotiations personally — housing society contracts, commercial building agreements, and developer partnerships.
- Build C-suite and decision-maker relationships at key accounts.
- Manage post-sale relationships to drive renewals, expansions, and referrals.
- Develop account plans for top 20 accounts with clear growth trajectories.
Process, Analytics & CRM
- Implement and own the CRM system — pipeline hygiene, stage discipline, and reporting.
- Define and track key sales metrics: CAC, LTV, win rate, average deal size, sales cycle length.
- Analyse performance data to identify bottlenecks and optimise conversion across each sales stage.
- Build a data-driven sales culture where decisions are grounded in pipeline and activity metrics.
Candidate Profile
Required Skills
- Proven ability to build and scale a sales function from early stage to consistent revenue.
- Executive-level communication and negotiation skills in English and Hindi.
- Deep understanding of consultative selling in high-ticket, considered-purchase markets.
- Ability to engage credibly with HNI homeowners, RWA committees, property developers, and C-suite buyers.
- Strong network within the Delhi NCR real estate, architecture, or technology ecosystem.
- Data discipline — comfortable with CRM, pipeline forecasting, and performance metrics.
- Resilience and bias for action in an early-stage, high-growth environment.
Experience
- 5+ years of sales experience with at least 2 years in a leadership or head-of-sales role, preferably in home automation or smart home solutions.
- Hands-on experience selling home automation systems — smart switches, lighting control, HVAC automation, security, AV, or integrated smart home packages.
- Strong track record of closing high-value residential projects — luxury apartments, premium villas, gated communities, or large housing societies.
- Prior experience working directly with architects, interior designers, PMCs, and residential developers as channel sources.
- Demonstrated ability to conduct in-home or experience centre demonstrations and convert them to signed projects.
- Experience managing or mentoring a sales team — setting targets, reviewing pipelines, and driving accountability.
- Familiarity with smart home ecosystems such as Aqara, Tuya, KNX, Control4, Crestron, Savant, or similar platforms is a strong advantage.
- Understanding of wireless home automation technologies — Zigbee, Z-Wave, Wi-Fi, Matter — and ability to speak confidently about them in client conversations.
Preferred Qualifications
- Graduate degree in Business, Engineering, Architecture, or a related field. MBA preferred but not mandatory.
- Existing relationships with residential developers, RWA committees, or housing society management boards in Delhi NCR.
- Prior experience at a home automation brand, system integrator, or smart home experience centre.
- Exposure to energy management, AIoT, or intelligent building products alongside smart home solutions.
- Understanding of how to position premium technology to HNI and UHNI clientele — value-led, not feature-led selling.
- Annual CTC: Starting ₹10,00,000 INR + performance-linked incentives
- Attractive incentive structure tied directly to revenue outcomes.
- Direct reporting line to co-founders with full commercial autonomy.
- Budget and authority to hire your team from day one.
- Exposure to enterprise clients, premium residential projects, and national scaling.
Why This Role
- You will be the person who builds India's leading energy-intelligence sales engine — not join one that already exists.
- Direct co-founder access and full commercial ownership from day one.
- The product sells itself when demonstrated — your job is to get it in front of the right rooms.
- India's smart building and energy management market is at an inflection point. This role puts you at the centre of it.