Head of Product Marketing & Market Development

Counton; Coimbatore District; Presencial; INR 900.000 - 1.400.000; Jornada completa

Descripción de la vacante

Counton is seeking a market development professional to uncover costly textile problems and prove buyers will pay to solve them. You will work with engineering to translate insights into repeatable offerings, and build ROI cases, sales tools and case studies.

You will visit mills, interview owners and plant heads, quantify waste and downtime in rupees, size markets bottom-up, and validate willingness to pay through pilots and budget owners.

Formación

• Experience sizing markets and validating willingness to pay.
• Ability to translate insights into ROI cases and sales tools.
• Strong numerical acumen for unit economics and ROI.
• Experience engaging with industrial customers and executives.

Responsabilidades

• Learn the textile value chain end to end (spinning to movement).
• Visit mills and interview owners and plant heads.
• Quantify waste, downtime, labour, and throughput in rupees.
• Size markets bottom-up and map current solutions.
• Validate willingness to pay through pilots and budget owners.
• Assess feasibility with engineering and advise go/test/pause/stop.
• Turn successful approaches into positioning and case studies.

Conocimientos

Market sizing

ROI analysis

Textile industry knowledge

Stakeholder interviewing

Descripción del empleo

Own the path from market insight to product opportunity: find expensive customer problems on textile floors, prove customers will pay to solve them, work out with engineering what we can build, and turn it into a repeatable market.

What you will do

• Learn the textile value chain end to end — spinning, knitting, weaving, processing, finishing and material movement.
• Visit mills and run structured interviews with owners, plant heads, production, quality and maintenance teams.
• Quantify pain in rupees: waste, rework, downtime, labour, claims and throughput.
• Size markets bottom-up and map how customers solve the problem today.
• Validate willingness to pay through paid pilots, commitments and budget owners — not compliments.
• Assess technical feasibility with engineering and recommend go, test, pause or stop.
• Turn what works into positioning, ROI cases, sales tools and case studies.

Who we are looking for

• Evidence over confidence: you have found a real customer problem, verified it, sized it and tested whether customers would pay.
• Comfortable with numbers — unit economics, ROI and market sizing with transparent assumptions.
• Builds trust with industrial customers, and respectfully challenges assumptions, including the CEO's.
• Enough technical curiosity to work with engineers on feasibility.
• Typically 5–12 years in textile, product management, technical B2B marketing, consulting or market development.