Head of Marketing

Zoho; Udaipur District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Tempsens Instruments India Limited in Udaipur, Rajasthan, is seeking a senior marketing leader to own the global marketing function. You will define strategy, build the brand, drive demand, and implement systems to make marketing measurable and repeatable across markets.

Engineering background is needed to converse with product teams, with responsibilities spanning digital, content, exhibitions, and automation.

Qualifications

• Bachelor's degree in Engineering required; MBA preferred.
• Experience leading a marketing function in B2B industrial or manufacturing settings.
• Proven ability to scale a brand and drive measurable demand.
• Strong technical fluency to engage with product teams.

Responsibilities

• Define and execute end-to-end marketing strategy aligned to regional revenue targets.
• Build and scale the Tempsens brand across markets, channels and languages.
• Lead demand generation, positioning and messaging for products and solutions.
• Own digital assets, analytics, and attribution across a long sales cycle.
• Develop content engine: notes, white papers, case studies; manage exhibitions.
• Oversee CRM and marketing automation, lead scoring and lifecycle programs.
• Lead a marketing team and manage agencies and vendors.
• Own marketing budget and ROI measurement.

Skills

Ownership mindset

Systems thinking

Hands-on leadership

Commercial literacy

Credibility with engineers

Education

Bachelor's degree in Engineering

MBA in Marketing or related specialization

Tools

HubSpot

Zoho

Salesforce/Marketo

GA4/Looker Studio

SEO tools (Ahrefs/Semrush)

Job description

Tempsens Instruments India Limited | Full time

Department:Marketing|Location: Udaipur, Rajasthan|Experience: 8 to 12 years|Full-time

About the Role

A senior leadership role withfull ownership of marketing in a B2B industrial organisation. You will definestrategy, build the brand, drive demand and create the systems that makemarketing measurable and repeatable across global markets.

We are looking for someone whohas scaled a brand before, and who has an engineering background strong enoughto hold a technical conversation with our product teams.

Key Responsibilities

• Define and execute the end to end marketing strategy,aligned to revenue targets by region and product line.
• Build and scale the Tempsens brand across markets,channels and languages.
• Lead demand generation, positioning and messaging forproducts and solutions.
• Digital: own the website as a demand asset,technical SEO, paid and organic acquisition, and the analytics stack includingattribution across a long sales cycle.
• Content: build a technical content engine ofapplication notes, white papers, case studies and datasheet systems thatengineers actually respect.
• Exhibitions: own the global show calendar end toend, from stand design and pre-show outreach to lead capture, post-show nurtureand per-event ROI.
• Marketing automation: own the CRM and automationstack, lead scoring, lifecycle stages, nurture programmes and the lead handoffagreement with sales.
• Build, manage and develop a high-performing marketingteam, plus agencies and specialist vendors.
• Own the marketing budget, prioritisation of spend andROI measurement.

Key Products and Solutions

Temperature Sensing Solutions,Electrical Heating Solutions and Specialised Cables, spanning contact andnon-contact temperature sensors, industrial furnaces and heaters, andspecialised wires and cables.

Required Qualifications

• Bachelor's degree in Engineering. Instrumentation,Electrical, Electronics, Mechanical or Metallurgy preferred.
• MBA in Marketing or a related specialisation preferred,not required.

Experience Requirements

• 4-6 years in marketing, including at least 1 yearleading a team or function.
• Demonstrable evidence of having scaled a brand: thestarting position, what you changed, and the measured outcome in enquiryquality, market entry or pipeline.
• Marketing of technical or engineered products inindustrial or B2B manufacturing environments.
• Exposure to export or global markets is a strongadvantage.

Technical Skills

• Analytics and tagging: GA4, Google Tag Manager, SearchConsole, Looker Studio.
• CRM and marketing automation: HubSpot, Zoho, Salesforceor Marketo, at power user or admin level.
• SEO and web: technical audits, site architecture,Ahrefs or Semrush, CMS ownership, enough HTML and CSS to brief developersaccurately.
• Paid media: Google Ads and LinkedIn Campaign Manager.
• Exhibitions, trade marketing and channel enablement,with closed-loop ROI tracking.
• Able to read a specification sheet or standardsreference such as IEC 60584 or ASTM E230 well enough to brief contentaccurately.

Required Skills and Competencies

• Ownership mindset with genuine end to endaccountability.
• Systems thinking. You build processes that survive yourabsence.
• Hands-on leadership. At this stage you will build thefirst version of most things yourself.
• Commercial literacy. You think in pipeline and margin,not impressions.
• Credibility with engineers, earned through technicalfluency.

Preferred Candidate Profile

• Proactive strategic leader, comfortable owningmarketing outcomes end to end.
• Strong communicator able to align sales, product andleadership teams.
• Comfortable in a fast-paced global B2B industrialenvironment.
• Based in or willing to relocate to Udaipur, withdomestic and international travel for exhibitions.

Role Objective

To build Tempsens marketing intoa measurable growth engine: strengthening brand presence in global industrialmarkets, generating sustainable qualified demand, and enabling the company'sglobal expansion.