Head of Marketing

MetAntz; Ernakulam; Presencial; INR 4 200 000 - 6 500 000; Tempo integral

Resumo da oferta

MetAntz in Kochi, Kerala, is seeking a Head of Marketing for a Deep-Tech robotics frontier. You will own marketing end to end and report to the CEO, turning complex engineering into a clear market narrative and driving qualified pipeline.

This growth role involves leading brand, demand generation, content and events, with accountability for budget, agencies and team development as we scale globally.

Qualificações

• 12-18+ years in B2B marketing with leadership experience.
• Experience with complex products such as robotics, enterprise tech or SaaS.
• A track record in positioning, product marketing, demand generation and sales enablement.
• Curiosity about the technology and comfort working with engineers.
• Exposure to defence or government buying, marine or infrastructure markets, and international expansion.
• Bachelor's degree in engineering, technology or business (MBA preferred).

Responsabilidades

• Build the annual marketing strategy and own the brand and positioning across B2B and government buyers, in India and internationally.
• Work with R&D, Sales and Projects to turn products and deployments into use cases, case studies, pitch material and sales tools.
• Run account-based campaigns for strategic enterprise, government and defence accounts, with a clean lead-to-Sales handover.
• Build the content and thought-leadership engine - website, SEO, LinkedIn, video, PR and media.
• Choose the right events and forums, and make sure every one converts into meetings and relationships.
• Track the market and competitors, and feed what you learn back to leadership, Sales and product teams.
• Own the budget, hold agencies accountable, and stop what doesn't work.
• Build and lead the marketing team as we grow.

Conhecimentos

B2B marketing leadership

Brand positioning

Demand generation

Sales enablement

Marketing strategy

Engineers collaboration

Formação académica

Bachelor's degree in engineering, technology or business

MBA preferred

Descrição da oferta de emprego

Head of Marketing - Deep-Tech Robotics

MetAntz connects top 1% talent with global opportunities. This is an exciting role with our customer, a Deeptech ROV company, which has worn many awards and setting up new benchmarks.

About The Company

We're a Kochi-based deep-tech company building robots that go where people can't - dams, ports, ships, offshore assets and other underwater environments. Our technology is deployed with defence, infrastructure and energy customers in India and abroad. We are now scaling from a strong product company into a category leader, and we need someone to tell that story.

The role

You will own marketing end to end and report to the CEO. This is a growth role, not a communications role. You will turn complex engineering into a clear market narrative, and you'll be judged on qualified pipeline, not followers.

What You Will Do

• Build the annual marketing strategy and own the brand and positioning across B2B and government buyers, in India and internationally.
• Work with R&D, Sales and Projects to turn products and deployments into use cases, case studies, pitch material and sales tools.
• Run account-based campaigns for strategic enterprise, government and defence accounts, with a clean lead-to-Sales handover.
• Build the content and thought-leadership engine - website, SEO, LinkedIn, video, PR and media.
• Choose the right events and forums, and make sure every one converts into meetings and relationships.
• Track the market and competitors, and feed what you learn back to leadership, Sales and product teams.
• Own the budget, hold agencies accountable, and stop what doesn't work.
• Build and lead the marketing team as we grow.

You might be a fit if you have

• 12-18+ years in B2B marketing, including leading a function or a major portfolio.
• Experience with complex, high-consideration products such as robotics, industrial, defence, enterprise tech or SaaS.
• A record in positioning, product marketing, demand generation and sales enablement.
• Curiosity about the technology, and comfort working with engineers.
• Ideally, exposure to defence or government buying, marine or infrastructure markets, and international expansion.
• A Bachelor's degree in engineering, technology or business (an MBA is preferred).

What Success Looks Like In 180 Days

• A brand and funnel audit is complete, and there's a 12-month plan tied to pipeline.
• The core narrative and sales collateral are refreshed.
• A working lead process and a marketing dashboard are running.
• Sales and Marketing are visibly better aligned.

What This Role Is Not

It isn't social-media management, a role measured on impressions, a consumer-marketing job, or an agency-management post.

Why join

You'll work on frontier technology with real-world impact, with direct access to the founders and the freedom to build the function from the ground up.

Location

Kochi, Kerala. Full-time.