Head of Innovation

Straive; Hyderabad; On-site; INR 2,000,000 - 3,000,000; Full time

Job summary

A leading media solutions provider in Hyderabad is seeking a Senior Media Solutions Consultant to drive AI strategy and implementation across the media ecosystem. The role involves identifying AI opportunities, designing GenAI-powered workflows, and working with senior leaders to deliver transformative solutions. The ideal candidate should have over 10 years of experience in media operations, a solid understanding of GenAI applications, and strong consulting skills. A full-time position offering competitive benefits in a dynamic environment.

Qualifications

• 10–12+ years in GEC, broadcast, or OTT environments.
• Ability to design AI-enabled workflows without needing to code.
• Strong grasp of media operations and content workflow.
• Experience with discovery workshops and strategy discussions.

Responsibilities

• Lead AI and GenAI innovation opportunities.
• Define business cases for AI initiatives.
• Design AI-enabled media workflows and solutions.
• Build executive-ready POVs on GenAI adoption.
• Mentor teams on media workflows and AI capabilities.

Skills

GEC, broadcast, or OTT experience

Strong structured thinking

GenAI knowledge

Consulting skills

Tools

media automation standards

cloud-based media supply chain

MAM/OTT platforms

Job description

We are looking for a Senior Media Solutions Consultant who deeply understands how television, news, sports, and streaming businesses operate end-to-end — from content acquisition and programming to scheduling, promos, playout, compliance, and performance measurement.

In this role, you will directly support the AI strategy build and execution across the global media ecosystem, designing and deploying GenAI-powered workflows that enhance speed, quality, and decision-making. You will work with senior business, product, and technology leaders to identify high-impact use cases, shape AI adoption roadmaps, and enable measurable transformation across broadcast and digital operations.

What You Will Do

1. Own Media AI Innovation Agenda

• Lead the identification and prioritization of AI and GenAI innovation opportunities across GEC, broadcast, and OTT workflows.
• Continuously scan media, technology, and AI trends and translate them into concrete innovation themes and initiatives.
• Shape multi-quarter AI innovation roadmaps aligned to business priorities and operational realities.

2. Client Discovery & Advisory

• Lead discovery sessions across TV channels, news, sports, and streaming teams to identify AI and GenAI opportunities in content, marketing, and operations.
• Identify bottlenecks and inefficiencies, and define GenAI-led automation opportunities with clear business value (time saved, quality uplift, revenue impact).
• Define business cases, success metrics, and value realization frameworks for AI initiatives as part of the enterprise AI strategy.

3. Strategic POVs & Visioning

• Build crisp, executive-ready POVs on GenAI adoption for GEC and channel businesses.
• Develop structured frameworks and strategy documents that link AI initiatives to measurable outcomes (viewership, monetization, cost-to-serve, turnaround times).
• Track industry and technology trends and convert them into actionable recommendations for clients and internal teams.

4. Solution Design

• Design solution blueprints and functional flows for AI-enabled media workflows (e.g., metadata enrichment, promo versioning, standards & practices checks, content insights).
• Translate business problems into GenAI components, prompts/agents, content understanding, metadata automation, compliance checks, routing, and human-in-the-loop review.
• Partner with engineering, data, and product teams to validate feasibility, estimate effort, and guide PoCs and pilots.
• Lead solutioning for RFPs, proposals, and client pitches in the media vertical.
• Craft compelling solution narratives and ROI stories that resonate with senior media stakeholders.
• Work with delivery and product teams to shape re-usable solution accelerators and offerings for global media clients.
• Bring deep understanding of GEC/channel lifecycles: programming strategy, FPC design, promo operations, marketing, compliance, ratings, and distribution ecosystems.
• Represent the organisation in client workshops, industry forums, and leadership conversations as the go-to SME for Media AI.
• Mentor internal teams on media workflows and help build a strong Media & Entertainment AI capability.

What You Bring

• 10–12+ years in GEC, broadcast, or OTT environments, either working directly or with clients
• Strong grasp of how content moves across editorial, programming, marketing, on-air promotions, broadcast/OTT operations, and technical operations.
• Ability to speak the language of business heads, FPC, GRPs, ratings, slots, campaigns, compliance, content pipelines, etc.
• Good understanding of GenAI, LLM concepts, and media-specific AI use cases (content understanding, metadata, compliance, promo/content intelligence, workflows).
• Ability to design AI-enabled workflows and solutions without needing to code, while being comfortable collaborating with architects and engineers.Familiarity with metadata automation, content standards/compliance workflows, promo operations, and content/audience insight models.

Consulting & Communication Skills

• Strong structured thinking and storytelling; able to move from a blank sheet to a clear, compelling narrative.
• Experience running discovery workshops, strategy discussions, and transformation programs with senior stakeholders.
• Comfort working with ambiguity and turning loosely defined problems into clear, actionable solution paths and roadmaps.

Nice to Have

• Experience working with major studios, broadcasters, or large digital/GEC networks (India or global).
• Exposure to cloud-based media supply chain and MAM/OTT platforms.
• Prior background in consulting, pre-sales, product strategy, or transformation roles.

Location: Hyderabad, Telangana, India

Seniority Level: Director

Employment Type: Full-time

Job Function: Consulting

Industries: Business Consulting and Services, Technology, Information and Media, and Broadcast Media Production and Distribution