Head of Growth - D2C

Noise; Gurugram District; On-site; INR 3,800,000 - 7,000,000; Full time

Job summary

Noise is seeking a Growth Head to architect and scale its D2C engine globally. You will own performance marketing, analytics, community building, and marketplace expansion across multiple regions.

The role requires 5+ years of experience in scaling revenue, hands-on Shopify expertise, and a builder mindset with global exposure. Strong data-driven intuition and product ownership are essential.

Qualifications

• Proven D2C growth experience, ideally in consumer electronics, wearables, or health-tech.
• Hands-on expertise with Shopify, performance platforms, attribution tools, and analytics stacks.
• 5+ years of experience with a track record of scaling revenue and launching products internationally.
• Strong EQ + IQ balance — data-driven with brand intuition.
• Builder’s mindset with ownership, scrappiness, global exposure, and high adaptability.
• B.Tech/MBA from a reputed institution preferred, but not mandatory if experience speaks louder.

Responsibilities

• Lead D2C growth across acquisition, activation, and retention.
• Own end-to-end growth strategy for wearables and future products.
• Lead multi-channel paid acquisition across Google, Meta, TikTok, YouTube, Affiliates, and emerging platforms.
• Drive CAC efficiency, optimize ROAS, and experimentation roadmap.
• Establish rigorous attribution, funnel analytics, and predictive models for scaling spend profitably.
• Grow our footprint on Amazon, regional marketplaces, and international D2C stores.
• Architect country-specific launch playbooks (pricing, creative, supply velocity, conversion funnels).
• Build a high-performing content engine that powers SEO, product storytelling, and thought leadership.
• Increase organic traffic, app visibility, and data-led inbound conversion.
• Build a scaled creator program across the US, Europe, and India.
• Drive influencer-led conversions, ambassador communities, and recurring UGC pipelines.
• Leverage growth analytics tools to run A/B tests, LTV/CAC modeling, cohort analysis, and retention insights.

Skills

D2C growth

Shopify

Performance marketing

Analytics stacks

A/B testing

Global expansion

AI visibility

Creator & Affiliate growth

Brand storytelling

Education

B.Tech/MBA

Tools

Shopify

Attribution tools

Analytics stack

A/B testing tools

Job description

Role Overview: We’re looking for a Growth Head who can architect and scale our products D2C engine across global markets. This role seeks ownership of performance marketing, systems, analytics, community building, and marketplace expansion into one unified growth function. If you thrive on high ownership, love experimentation, and can balance quantitative rigor with strong brand intuition, this is the role for you.

Location: Gurgaon

What you will Own:

• D2C Growth Leadership
• Build and scale the full growth pipeline across acquisition, activation, and retention.
• Own the end-to-end growth strategy for wearables and future products.
• Performance Marketing Excellence
• Lead multi-channel paid acquisition across Google, Meta, TikTok, YouTube, Affiliates, and emerging platforms.
• Drive CAC efficiency, optimize ROAS, and build a learning-driven experimentation roadmap.
• Establish rigorous attribution, funnel analytics, and predictive models for scaling spend profitably.
• Marketplace & Global Expansion
• Grow our products footprint on Amazon, regional marketplaces, and international D2C stores. Architect country-specific launch playbooks (pricing, creative, supply velocity, conversion funnels).
• AI - SEO, Content & AI Visibility
• Build a high-performing content engine that powers SEO, product storytelling, and thought leadership.
• Increase organic traffic, app visibility, and data-led inbound conversion.
• Creator, Influencer & Affiliate Growth
• Build a scaled creator program across the US, Europe, and India.
• Drive influencer-led conversions, ambassador communities, and recurring UGC pipelines.
• Growth Analytics & Insights
• Leverage growth analytics tools to run A/B tests, LTV/CAC modeling, cohort analysis, and retention insights.Build dashboards, forecasting models, and decision frameworks for leadership.
• Community & Brand Building
• Foster a global community through UGC, beta groups, loyalty programs, and lifecycle marketing.
• Build retention engines across email, WhatsApp, push, and in-app personalization.

What You Bring

• Proven D2C growth experience, ideally in a consumer electronics, wearables, or health-tech environment.
• Hands-on expertise with Shopify, performance platforms, attribution tools, and analytics stacks.
• 5+ years of experience with a track record of scaling revenue and launching products internationally.
• Strong EQ + IQ balance — can marry hard data with brand intuition.
• A builder’s mindset: ownership, scrappiness, global exposure, and high adaptability.
• B.Tech/MBA from a reputed institution preferred, but not mandatory if experience speaks louder.

Why Us:

• Shape the growth engine of one of the most ambitious health-tech companies in the world.
• Work at the intersection of AI, hardware, biomarker science, and global consumer tech.
• High-velocity environment with autonomy, experimentation, and rapid learning cycles. Direct impact on our products global expansion, brand equity, and category leadership.