Head of Digital Marketing

LN Webworks; Ludhiana; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Opportunity for growth

Collaborative culture

Influence business outcomes

Job summary

A fast-growing digital company in Ludhiana is seeking a Head of Digital Marketing to lead its marketing function. This role requires transforming marketing execution into strategic leadership while building team capabilities and ensuring brand consistency. The ideal candidate should have 8–12 years of experience in digital marketing, a proven leadership record, and the ability to communicate effectively. This position offers a unique opportunity to influence business outcomes and shape the marketing strategy across all channels.

Qualifications

• 8–12 years of experience in digital marketing, ideally in B2B.
• Proven experience leading marketing teams.
• Strong tactical execution and strategic thinking skills.

Responsibilities

• Lead the brand positioning and marketing strategy.
• Guide execution without micromanaging.
• Define and track meaningful marketing metrics.

Skills

Strategic thinking

Team leadership

Digital marketing expertise

Excellent communication

Job description

Description

At LN Webworks, we are seeking a Head of Digital Marketing to provide unified leadership, strategic direction, and execution guidance across our marketing function. This role is responsible for transforming marketing from activity-driven execution to outcome-driven leadership. The ideal candidate will combine strategic clarity with hands‑on guidance, building team capability while ensuring brand consistency and impactful marketing across all channels.

Key Responsibilities

• Brand & Positioning Leadership
• Own and evolve LN Webworks’ brand positioning in global B2B services markets
• Define and document Ideal Customer Profiles (ICPs), core value propositions, and service-level messaging frameworks (Drupal, Shopify, AI, etc.)
• Ensure brand and messaging consistency across the website, content, SEO, paid campaigns, and sales enablement assets
• Act as the final authority on brand alignment and messaging direction

Marketing Strategy & Planning

• Translate business and revenue goals into quarterly marketing priorities, campaign roadmaps, and channel objectives
• Balance long-term brand building with short-term demand generation
• Maintain focus by deciding what not to pursue
• Continuously reassess priorities based on performance and market feedback

Team Leadership & Capability Building

• Lead, mentor, and develop a cross‑functional marketing team (SEO, content, paid, digital)
• Provide clarity on roles, ownership, and expectations
• Identify skill and capability gaps and address them through coaching, process improvement, and hands‑on support when needed
• Build systems, documentation, and workflows to enable independent team operation

Execution Oversight & Strategic Support

• Guide execution without micromanaging
• Review and elevate content quality, SEO direction, and campaign logic
• Step in directly for strategy clarity, capability gaps, or experimentation
• Ensure all execution aligns with brand, ICP, and business objectives

Insights, Measurement & Leadership Alignment

• Define and track meaningful marketing metrics beyond vanity KPIs
• Analyze performance to determine what is working, what isn’t, and what should change
• Present actionable insights to leadership
• Align closely with Sales and Account teams on pipeline, lead quality, and messaging effectiveness

Experience and Skills

• 8–12 years of experience in digital marketing, ideally in B2B services, agency environments, or technology/SaaS-adjacent businesses
• Proven experience leading and developing marketing teams
• Strong strategic thinking with the ability to provide tactical guidance
• Experience aligning marketing initiatives with sales and leadership objectives
• Comfortable stepping into execution when required and stepping back once systems are built
• Excellent communication style that builds trust and clarity
• Strong alignment with LN Webworks’ values of integrity, respect, learning, and service excellence

Good to Have

• Experience in brand positioning for global markets
• Exposure to multi‑channel digital marketing strategies including SEO, paid campaigns, and content marketing
• Familiarity with marketing systems, tools, and performance measurement frameworks
• Background in creating repeatable marketing processes and scalable systems

Why LN Webworks?

• Lead and shape the marketing function for a fast‑growing digital company
• Work closely with leadership and cross‑functional teams to influence business outcomes
• Opportunity to drive brand clarity, marketing consistency, and measurable impact
• Culture that values ownership, learning, innovation, and long‑term growth
• Be a multiplier for the team, enabling marketing to operate with confidence and independence