Senior Executive, Digital Marketing

Latentbridge; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

LatentBridge in Bengaluru is seeking a Senior Executive, Digital Marketing to own end-to-end marketing initiatives. You will manage lead tracking, campaign attribution and engagement analytics using HubSpot or similar tools, coordinating with Sales on timely follow-ups.

The role focuses on planning and executing B2B marketing, email campaigns, social media content, and events, while ensuring timely delivery with minimal supervision and strong ownership.

Qualifications

• 6+ years of B2B digital marketing experience.
• Experience managing website revamp projects.
• Hands-on with HubSpot or similar CRM and digital campaigns.
• Strong LinkedIn content calendar and Canva skills.
• Experience coordinating B2B events and webinars.

Responsibilities

• Manage HubSpot or similar CRM platforms for marketing lead tracking.
• Maintain accurate lead records, campaign attribution, engagement tracking and reports.
• Coordinate with Sales on lead follow-ups.
• Plan and execute B2B digital marketing, email and lead generation campaigns.
• Manage campaign content, creatives, landing pages, execution and performance reporting.

Skills

B2B digital marketing

Website revamp projects

HubSpot

LinkedIn content calendar

Canva

ABM

SEO

Campaign management

Project management

Event & webinar coordination

Tools

HubSpot

Canva

LinkedIn Sales Navigator

Job description

At LatentBridge, we make digital transformation work—without the noise.

We help enterprises simplify the complex, using AI orchestration and intelligent automation to solve real operational challenges. Our focus is on the parts of the business that are often overlooked—compliance, audit, policy, and risk—where precision, scalability, and accountability matter most.

Our products—Epic AI and IntellixCore—are built for this depth.Epic AI delivers enterprise-grade search and knowledge assistance directly inside the tools people already use—making access to information instant and intuitive.

IntellixCore is a platform to build, deploy, and scale intelligent agents across critical workflows—seamlessly integrating with existing systems.

We work with global banks, financial institutions, and legal firms—teams navigating constant change, regulatory pressure, and operational complexity.

In 2024, we were named one of the Deloitte UK Technology Fast 50, recognised for our growth and the tangible impact we deliver.

What sets us apart is not just what we build, but how we build it—grounded in enterprise realities, delivered with clarity, and always focused on outcomes that matter.

Job Description

Job Description – Senior Executive, Digital Marketing

Experience: 6+ years

Department: Marketing

Reporting to: Head of Marketing

Role Overview

We are looking for a proactive, hands-on Digital Marketingprofessional who can independently manage marketing initiatives, takeend-to-end ownership of tasks and ensure timely execution with minimalsupervision.

Key Responsibilities

• ManageHubSpot or similar CRM platforms for marketing lead tracking.
  
• Maintainaccurate lead records, campaign attribution, engagement tracking andreports.
  
• Coordinatewith Sales on lead follow-ups.
  
• Planand execute B2B digital marketing, email and lead generation campaigns.
  
• Managecampaign content, creatives, landing pages, execution and performancereporting.
  

3. LinkedIn & Social Media

• Ownthe LinkedIn content calendar and timely publishing.
  
• Developsocial media creatives using Canva or similar tools.
  
• Monitorengagement and ensure brand consistency.
  

4. Website Management

• Managewebsite revamp projects, coordinating with agencies and internalstakeholders.
  
• Ownproject timelines, content updates, feedback, approvals and deliverables.
  

5. Events & Webinars

• Coordinateevent and webinar registrations, promotions, logistics and stakeholdercommunication.
  
• Manageevent trackers, attendee follow-ups and lead reporting.
  

6. Ownership & Execution

• Independentlydrive tasks from initiation to completion with minimal supervision.
  
• Maintainclear trackers, provide timely updates and elevate risks.
  
• Ensureaccuracy, accountability and on-time delivery of all assigned activities.
  

Required Skills & Experience

• 6+years of B2B digital marketing experience, preferably in IT services, SaaSor technology.
  
• Provenexperience managing website revamp projects.
  
• Hands-onexperience with HubSpot or similar CRM and digital marketing campaigns.
  
• StrongLinkedIn content calendar and Canva skills.
  
• Experiencecoordinating B2B events and webinars.
  
• Excellentmultitasking and project management skills.
  
• Familiaritywith LinkedIn Sales Navigator, ABM and SEO is an advantage.
  

Ideal Candidate

A self-starter with strong ownership and execution skills,who is proactive in communication, follows through without repeated remindersand consistently delivers high-quality work within deadlines.