Head of Brand, NPD & Innovation - Nutritional D2C

Qrata Pvt. Ltd.; Bengaluru; On-site; INR 3,500,000 - 4,000,000; Full time

Job summary

Qrata Pvt. Ltd. in Bengaluru seeks a General Manager & Entrepreneur-in-Residence to lead 0-to-1 incubation of new product verticals.

You will own the complete lifecycle from identifying signals to MVPs, GTM, and initial PMF, with direct P&L ownership and cross-functional leverage within a fast-scaling group. You will drive multi-channel launches (D2C, marketplaces, quick-commerce), manage budgets, partner with R&D, supply chain, and marketing, and iterate rapidly to build scalable, profitable

Qualifications

• 6–8 years total experience with 3+ years in high-ownership roles.
• Direct exposure to D2C e-commerce, consumer tech, FMCG, food-tech or health & wellness.
• Track record of ideation to commercial launch and initial scale.
• Analytical with cohort analytics, CAC, LTV, and A/B testing mindset.
• Comfortable navigating ambiguity and wearing multiple hats.

Responsibilities

• 0-to-1 venture incubation: identify unaddressed consumer pain points and test hypotheses.
• Product conception with R&D, product development, and supply chain to prototype MVPs.
• GTM & growth: design launch strategy across D2C, marketplaces, and offline channels.
• Rapid experiments around CAC, pricing, messaging to reach PMF.
• P&L & unit economics: manage budgets and profitability at startup unit level.
• Stakeholder management with external manufacturers, marketing, and creatives.

Skills

CAC/LTV analysis

P&L ownership

Multi-channel GTM

Product leadership

Data-driven decisions

Scrappy execution

Job description

General Manager & Entrepreneur-in-Residence (0-to-1 Innovation)

Location: Bengaluru, Karnataka

Experience Level: 6 8 Years

Compensation: 35.0 40.0 LPA + Equity / Incentives

Employment Type: Full-time

About the Company

We are a high-growth, venture-backed D2C Consumer Health & Functional Nutrition startup focused on solving everyday wellness gaps for modern households. Backed by leading investors and prominent industry figures, we develop innovative, scientifically backed food-tech and nutrition products.

We are expanding our product footprint and building next-generation consumer categories from scratch. To lead this high-impact expansion, we are looking for a sharp, agile General Manager & Entrepreneur-in-Residence (GM & EIR) to incubate, test, and scale new business verticals end-to-end.

Role Overview

As a GM & Entrepreneur-in-Residence, you will act as the founder/CEO of a new incubation unit within our brand portfolio. You will own the complete 0-to-1 lifecycle of new product lines from identifying emerging market signals and shaping product hypotheses to running rapid experiments, driving go-to-market (GTM) strategy, and scaling to initial product-market fit (PMF).

This role offers true cross-functional leverage, direct P&L ownership, and dedicated capital/growth resources to launch impactful consumer ventures under a fast-scaling D2C umbrella.

Key Responsibilities

• 0-to-1 Venture Incubation: Identify unaddressed consumer pain points in preventative health, daily nutrition, and functional food/beverage spaces. Formulate and test strong product hypotheses.
• Product Conception & Validation: Collaborate closely with R&D, product development, and supply chain partners to prototype, validate, and launch initial Minimum Viable Products (MVPs).
• GTM & Growth Playbook Ownership: Design and execute the launch strategy across multi-channel environments, including D2C e-commerce, Amazon, quick-commerce platforms (e.g., Blinkit, Instamart, Zepto), and offline channels.
• Rapid Experimentation & PMF: Set up structured growth experiments around consumer acquisition (CAC), positioning, pricing, and messaging to achieve repeatable product-market fit.
• P&L & Business Unit Ownership: Manage initial unit economics, contribution margins, inventory forecasting, and budget allocation to build sustainable unit-level profitability.
• Stakeholder & Partner Management: Work alongside external manufacturing, formulation experts, performance marketing teams, and creative leads to ensure rapid iteration cycles.

What We Are Looking For

• Experience: 6 to 8 years of total experience, with at least 3+ years in high-ownership roles such as Founder/Co-Founder (ex-founders welcome), EIR, Category Manager, Chief of Staff, or Product Head in a fast-paced environment.
• Industry Background: Direct exposure to D2C e-commerce, consumer tech, FMCG, food-tech, or health & wellness verticals.
• Track Record of Launching: Proven history of taking products/categories from ideation to commercial launch and initial scaling.
• Analytical & Data-Driven: Comfort with cohort analytics, unit economics (CAC, LTV, CM2/CM3), consumer funnel metrics, and rapid A/B testing.
• Scrappy & Execution-Focused: High bias for action, comfortable navigating ambiguity, and capable of wearing multiple hats across strategy, marketing, and operations.

Why Join Us?

• True Entrepreneurial Ownership: Build and scale a brand vertical with full execution autonomy backed by institutional funding and brand resources.
• Direct Impact: Work at the intersection of consumer health, food science, and modern D2C growth strategies.
• High Growth & Upside: Work closely with founding leadership, earn high-impact visibility, and enjoy competitive fixed pay along with performative incentives.