Head of Brand and Marketing

Nisje; Thiruvananthapuram; Presencial; INR 4.500.000 - 5.500.000; Jornada completa

Descripción de la vacante

Nisje Limited, an internationally recognised luxury outdoor living brand, seeks a Head of Brand & Marketing to lead the strategic direction of marketing across the group. This senior role focuses on building demand, strengthening brand equity and aligning initiatives with long-term commercial goals, without being a hands-on digital marketer.

The role leads a multidisciplinary team, directs investment and creative effort, and makes disciplined, strategic decisions to pause or pivot when needed.

Formación

• 12+ years in progressively senior marketing roles.
• 5+ years leading marketing teams.
• Experience with premium or luxury brands.
• Experience managing creative teams.
• Experience leading integrated marketing campaigns.
• Experience presenting to executive leadership.

Responsabilidades

• Own the company's global brand strategy.
• Lead marketing across the group and align with long-term objectives.
• Develop annual and quarterly marketing strategies covering brand awareness, acquisition and geographic expansion.
• Lead market intelligence: identify trends, monitor competitors, research customers.
• Oversee brand campaigns, trade shows, PR and partnerships; ensure ROI and governance.
• Manage annual marketing budget and resources; approve priorities and sequencing.

Conocimientos

Brand strategy

Consumer psychology

Marketing analytics

Digital marketing

CRM systems

Marketing automation

Herramientas

CRM systems

Marketing automation

SEO

Descripción del empleo

An executive marketing leadership role built on thoughtful restraint, clear intention and long-term brand value.

Reporting To: Chief Executive Officer

Engagement Type: Full-Time

About Us

The organization is an internationally recognised luxury outdoor living brand, designing and manufacturing premium architectural products which are specified by architects, landscape architects, interior designers and luxury residential developers around the world.

Our products are sold internationally across North America, Europe, the United Kingdom and Australia. We are building an organisation that values thoughtful strategy, deep customer understanding and long-term brand equity over short-term activity.

We are seeking a Head of Brand & Marketing to lead that function.

Our culture is built upon the following principles.

1. Be Open: Share ideas freely, challenge respectfully, and welcome different perspectives.


2. Be Transparent: Communicate with clarity, honesty, and context.


3. Be Diligent: Take pride in thoughtful, accurate work.


4. Be Responsible: Own your commitments and outcomes.


5. Be Mature: Bring balance, perspective, and calm to challenges.

• Clarity


• Accountability

Applicants who progress through the recruitment process will be expected to demonstrate an understanding of these principles and how they apply in practice.

Role Overview

The Head of Brand & Marketing is responsible for the strategic direction of all marketing activities across the company’s group.

This role exists to build demand, strengthen the brand, improve market intelligence and ensure every marketing initiative supports our long-term commercial objectives.

This is not a hands-on digital marketing role.

Instead, this position leads a multidisciplinary marketing team and determines where the organisation should focus its attention, investment and creative effort.

Success in this role comes from making good decisions - including the decision to pause, narrow the focus or not proceed - rather than simply producing more marketing activity.

How We Work: Thoughtful Restraint & Intention

Here, visible activity is not synonymous with value. This role requires a leader who can resist the pressure to respond to every challenge with more campaigns, more content or faster execution.

The successful candidate will be expected to examine and, where necessary, unlearn habits formed in fast-moving, output-driven environments. They must be willing to slow the organisation down when the diagnosis is incomplete, the strategic rationale is weak or the creative thinking is not yet good enough.

In practice, this means:

• Diagnosing the commercial or brand problem before prescribing marketing activity.


• Distinguishing genuine urgency from organisational impatience or the desire to demonstrate visible activity.


• Requiring a clear customer insight, objective, audience and strategic rationale before work begins.


• Protecting time for research, reflection, debate and creative development.


• Sequencing fewer priorities well instead of advancing many initiatives superficially.


• Being prepared to pause, reshape or decline work that does not strengthen the brand or serve a clear commercial purpose.


• Treating restraint as an active strategic choice, not as passivity or a lack of ambition.

This is not a preference for slowness.

Once the direction is clear, the team should execute decisively and to a high standard. The discipline is to earn speed through clarity rather than using speed as a substitute for thought.

Primary Responsibilities

Brand Strategy

• Own the company's global brand strategy


• Maintain consistency across every customer touchpoint


• Protect and strengthen the premium positioning of the brand


• Develop long-term brand initiatives aligned with company objectives


• Ensure marketing reinforces the company's reputation within the architectural and design community


• Recognise when restraint, consistency or selective absence will strengthen desire for the brand

Develop annual and quarterly marketing strategies covering:

• Brand awareness


• Customer acquisition


• Specification marketing


• Geographic expansion

Translate strategy into measurable execution plans.

Lead the company's market intelligence capability by:

• Identifying market trends


• Monitoring competitors


• Identifying new market opportunities


• Conducting customer research


• Working closely with Sales to understand customer feedback

Providing regular strategic insights to executive management

Lead and develop the Marketing Department including:

• Content


• Graphic Design


• Social Media


• Market Research


• Digital Marketing


• Freelance specialists


• Create a culture of:Curiosity


• Critical thinking


• Creativity


• Accountability

Provide coaching rather than micromanagement.

Approve and oversee:

• Brand campaigns


• Trade shows


• PR initiatives


• Partnerships

Ensure campaigns are strategically justified before resources are committed. Challenge activity that lacks a clear problem statement, audience insight, intended outcome or reason to act now.

Creative Direction

Work closely with internal designers and external agencies (where applicable) to ensure:

• Brand consistency.


• High-quality storytelling.


• Consistent messaging.

Commercial Alignment

Partner closely with:

• Product Development


• Manufacturing


• Executive Management

Ensure marketing supports commercial priorities while preserving long-term brand value.

Marketing Performance

• Brand awareness


• Qualified specification opportunities


• Marketing ROI


• Share of voice

Present regular performance reports to executive leadership.

Budget Management

• Develop and manage the annual marketing budget


• Allocate resources according to strategic priorities


• Measure return on investment across all significant initiatives

Decision-Making Authority

The Head of Brand & Marketing is expected to:

• Recommend marketing strategy


• Approve marketing priorities


• Recommend marketing budgets


• Determine campaign sequencing


• Recommend agency selection


• Pause, reshape or decline marketing initiatives that are premature, poorly justified or inconsistent with the brand


• Escalate significant strategic decisions to the CEO

Required Experience

• 12+ years in progressively senior marketing roles


• 5+ years leading marketing teams


• Experience with premium or luxury brands


• Experience managing creative teams


• Experience leading integrated marketing campaigns


• Experience presenting to executive leadership

Preferred Industry Experience

Experience in one or more of the following sectors:

• Luxury architecture


• Luxury hospitality


• High-end residential construction


• Luxury consumer products


• Premium kitchens and bathrooms

Technical Knowledge

Strong understanding of:

• Brand strategy


• Consumer psychology


• Marketing analytics


• Digital marketing channels


• SEO


• Paid advertising


• CRM systems


• Marketing automation

The successful candidate is not expected to personally execute every discipline but should understand how they contribute to the broader strategy.

The successful candidate will demonstrate:

• Strategic thinking


• Sound judgement


• Strong communication


• Executive presence


• Creativity


• Analytical reasoning


• Emotional maturity


• Patience and restraint under pressure


• Intellectual independence


• High attention to detail

Success Measures (First 12 Months)

The successful candidate will:

• Develop a comprehensive global marketing strategy


• Establish a clear brand governance framework


• Improve coordination across all marketing functions


• Build a structured market intelligence program


• Improve collaboration between Sales and Marketing
  
• Increase marketing effectiveness through better prioritisation


• Introduce clear decision gates so significant initiatives begin with evidence, intent and an agreed measure of success


• Strengthen the company's reputation within the architectural and design community


• Build a high-performing marketing team with clearly defined roles and responsibilities

What We're Looking For

We are looking for a thoughtful marketing leader who understands that great marketing is not measured by the number of campaigns produced, but by the quality of the decisions behind them.

The successful candidate is naturally curious, asks insightful questions before proposing solutions, and is comfortable challenging assumptions with evidence and sound reasoning. They understand that enduring luxury brands are built through consistency, restraint and a deep understanding of their customers - not by chasing every new trend.

They must be comfortable operating in a culture where the first contribution is not always an action plan. At times, the most valuable response will be a better question, a sharper diagnosis, a narrower brief, a recommendation to wait or a clear decision not to proceed.

They will foster a culture where strategic thinking comes before execution, creativity is grounded in commercial objectives, and every marketing initiative serves a clear purpose. This role requires someone who can inspire a multidisciplinary team while balancing imagination with discipline, ensuring that marketing remains a long-term competitive advantage for the business rather than simply a promotional function.

Compensation Package: up to INR 50 LPA plus benefits, subject to experience and current compensation