Head Marketing And Business Development

Viva Interiors; Hyderabad; Sur place; INR 1 800 000 - 2 400 000; Plein temps

Résumé du poste

VIVA Interiors is seeking a strategic, creative marketing leader to drive branding and growth across India and the UAE. You will shape market positioning, plan integrated campaigns, and build a premium brand presence with top management alignment.

The role focuses on strengthening market visibility, developing digital strategies, coordinating with agencies and designers, and delivering measurable business impact through lead generation and revenue growth.

Qualifications

• Strong expertise in marketing strategy, brand management, and market positioning.
• Excellent communication, presentation, analytical, and decision-making skills.
• Strong commercial awareness and understanding of business growth strategies.
• Ability to develop and execute marketing plans independently.
• Understanding of digital marketing, social media, content strategy, and lead generation.
• Familiarity with Google Ads, Meta Ads, website analytics, and CRM platforms.
• Working knowledge of Canva, Adobe Photoshop, or similar creative tools.
• Ability to manage external agencies, marketing budgets, and multiple projects.
• Strong leadership, coordination, and stakeholder management skills.

Responsabilités

• Develop and implement marketing and branding strategies aligned with business objectives.
• Strengthen positioning in luxury interiors and European furniture markets.
• Identify target segments, growth opportunities, and new verticals.
• Conduct market research, competitor analysis, and customer insights.
• Ensure consistent brand identity and messaging across channels.
• Oversee marketing collateral: profiles, presentations, brochures, catalogs.
• Maintain a premium brand image across digital platforms and showrooms.
• Coordinate with agencies, designers, photographers, and content creators.
• Develop digital marketing strategies and social media plans.
• Monitor campaigns, website performance, and lead generation.
• Align campaigns with management and sales for opportunities.
• Plan annual/quarterly marketing plans, budgets, and calendars.
• Define KPIs and track performance, ROI.
• Prepare reports and optimize based on trends.
• Establish marketing processes to support expansion.

Connaissances

Marketing strategy

Brand management

Digital marketing

Lead generation

Stakeholder management

Content strategy

Google Ads / Meta Ads

Canva / Photoshop

Agency management

Budget management

Description du poste

About VIVA Interiors

VIVA Interiors Private Limited is a premium interiors company specialising in luxury European furniture, turnkey interior solutions, and project management consultancy across India and the UAE. We deliver high-end residential, commercial, and retail projects with a strong focus on design excellence, superior quality, and customer satisfaction.

Position Overview

We are seeking a strategic, creative, and business-oriented marketing professional to lead our marketing and branding function. The role will focus on strengthening VIVA Interiors' market positioning, developing integrated marketing strategies, identifying growth opportunities, and building a distinctive premium brand presence.

The ideal candidate will combine strategic thinking with practical execution skills and work closely with management to drive brand visibility, generate business opportunities, and support the company's long-term growth.

Key Responsibilities

1. Marketing Strategy & Brand Management

• Develop and implement comprehensive marketing and branding strategies aligned with business objectives.
• Establish and strengthen the company's positioning in the luxury interiors and European furniture market.
• Identify target customer segments, emerging market opportunities, and potential business verticals.
• Conduct market research, competitor analysis, and customer insights studies.
• Ensure consistent brand identity, messaging, and positioning across all communication channels.

2. Brand Visibility & Marketing Communications

• Plan and execute initiatives to enhance brand awareness, market reach, and customer engagement.
• Oversee the development of company profiles, presentations, brochures, catalogues, and other marketing collateral.
• Maintain a premium brand image across digital platforms, showrooms, client presentations, and industry events.
• Coordinate with creative agencies, designers, photographers, and content creators.

3. Digital Marketing & Online Presence

• Develop digital marketing strategies to strengthen the company's online presence.
• Guide social media strategy and content planning across relevant platforms.
• Monitor digital campaigns, website performance, engagement, and lead-generation activities.
• Coordinate with digital marketing agencies or internal teams to improve campaign effectiveness.
• Maintain a consistent visual and communication identity across digital channels.

4. Business Development Support

• Work closely with management and sales teams to identify and pursue new business opportunities.
• Support relationship-building initiatives with architects, interior designers, builders, developers, and premium clients.
• Identify networking opportunities, industry events, exhibitions, and strategic partnerships.
• Develop marketing initiatives that support lead generation, customer acquisition, and revenue growth.

5. Planning, Budgeting & Performance Monitoring

• Prepare annual and quarterly marketing plans, budgets, and campaign calendars.
• Define marketing objectives and key performance indicators (KPIs).
• Track campaign performance, lead quality, brand visibility, and return on marketing investment.
• Prepare periodic reports and recommend improvements based on market trends and business performance.
• Establish structured marketing processes and workflows to support the company's expansion.

Required Skills & Competencies

• Strong expertise in marketing strategy, brand management, and market positioning.
• Excellent communication, presentation, analytical, and decision-making skills.
• Strong commercial awareness and understanding of business growth strategies.
• Ability to develop and execute marketing plans independently.
• Understanding of digital marketing, social media, content strategy, and lead generation.
• Familiarity with Google Ads, Meta Ads, website analytics, and CRM platforms.
• Working knowledge of Canva, Adobe Photoshop, or similar creative tools.
• Ability to manage external agencies, marketing budgets, and multiple projects.
• Strong leadership, coordination, and stakeholder management skills.

Preferred Candidate Profile

• Experience in luxury interiors, premium European furniture, architecture, construction, real estate, or high-end lifestyle brands.
• Experience in developing premium brand positioning and marketing strategies.
• Proven ability to connect marketing initiatives with business growth.
• Experience working directly with senior management or business leadership.
• A proactive, accountable, and results-oriented professional with a strong ownership mindset.

Key Performance Indicators (KPIs)

• Improvement in brand awareness and market positioning.
• Growth in qualified marketing-generated leads.
• Improvement in lead conversion and customer acquisition.
• Effectiveness of digital campaigns and marketing expenditure.
• Development of strategic industry partnerships.
• Timely execution of marketing plans and campaigns.
• Contribution of marketing initiatives to business growth.

Why Join VIVA Interiors?

Join VIVA Interiors and take ownership of shaping the marketing direction of a premium interiors brand specialising in European furniture and luxury turnkey solutions. This role offers the opportunity to work directly with management, build a structured marketing function, strengthen market presence, and contribute meaningfully to the company's growth across India and the UAE.