Head - Insurance Cross-sell

Birla Carbon; Thane; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Aditya Birla Group is seeking a growth leader for the Head - Insurance Cross-sell to drive cross-sell across Life, Health, General and Motor insurance using the group’s customer base. The role requires expertise in segmentation, analytics, profiling, propensity targeting, and personalized marketing.

The candidate will collaborate with product, analytics, marketing and partner teams to improve renewals, boost policy issuance, and maximize customer lifetime value, owning end-to-end cross-sell

Responsibilities

• Define and deliver the cross-sell strategy for Life, Health, General, Motor and other insurance categories across ABCD’s existing customer base.
• Own incremental premium, revenue, policy issuance, cross-sell penetration, renewals, retention and profitability outcomes.
• Segment customers using consent, demographics, life stage, product holdings, behaviour, protection gaps and propensity signals.
• Build customer personas and need-based propositions that match insurance solutions to relevant customer cohorts.
• Partner with Analytics to create propensity models, pre-approved/pre-qualified offers, next-best-action logic and unified offer marts
• Design hyper-personalized campaigns across app, CRM, outbound, assisted and partner channels with Marketing and Product teams.
• Own the end-to-end funnel from cohort selection and engagement to lead management, quote, issuance, renewal and retention.
• Improve conversion through funnel diagnostics, A/B tests, channel optimization, sales enablement and closed-loop feedback.
• Work with insurers and internal teams to strengthen product propositions, partner contribution, service quality and fulfilment economics.
• Drive renewal, repeat purchase and multi-category penetration to increase customer lifetime value and portfolio stickiness.
• Ensure consent, suitability, disclosure, regulatory, compliance and customer-protection requirements are followed across campaigns and journeys

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Head - Insurance Cross-sell

Designation : NA

Job Description:

Summary- Looking for a growth leader who can drive insurance cross-sell across Life, Health, General, and Motor Insurance products using ABCD's existing customer base. The role requires expertise in customer segmentation, analytics, customer profiling, propensity based targeting, and personalized marketing. The candidate will work closely with product, analytics, marketing, and partner teams to enhance customer penetration, drive policy issuance, improve renewals, and maximize customer lifetime value. The role carries end-to-end ownership of cross-sell revenue and business outcomes.

ROLE & RESPONSIBILITIES 1. Define and deliver the cross-sell strategy for Life, Health, General, Motor and other insurance categories across ABCD’s existing customer base.

2. Own incremental premium, revenue, policy issuance, cross-sell penetration, renewals, retention and profitability outcomes.

3. Segment customers using consent, demographics, life stage, product holdings, behaviour, protection gaps and propensity signals.

4. Build customer personas and need-based propositions that match insurance solutions to relevant customer cohorts.

5. Partner with Analytics to create propensity models, pre-approved/pre-qualified offers, next-best-action logic and unified offer marts

. 6. Design hyper-personalized campaigns across app, CRM, outbound, assisted and partner channels with Marketing and Product teams.

7. Own the end-to-end funnel from cohort selection and engagement to lead management, quote, issuance, renewal and retention.

8. Improve conversion through funnel diagnostics, A/B tests, channel optimization, sales enablement and closed-loop feedback.

9. Work with insurers and internal teams to strengthen product propositions, partner contribution, service quality and fulfilment economics.

10. Drive renewal, repeat purchase and multi-category penetration to increase customer lifetime value and portfolio stickiness. 11. Ensure consent, suitability, disclosure, regulatory, compliance and customer-protection requirements are followed across campaigns and journeys

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